Summary
Overview
Work History
Education
Skills
Additional Relevant Experience
Professional Development
Affiliations
Accomplishments
Timeline
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MARTIN POMERANTZ

Arlington Heights,IL

Summary

Dynamic sales leader with a proven career track record, driving revenue growth through strategic planning and effective communication. Expert in sales strategy and customer relationship management, achieving a remarkable 300% increase in average sales per customer. Adept at coaching teams to excel and fostering strong client relationships for sustained success.

Overview

30
30
years of professional experience

Work History

Sales Advisor

US Waterproofing
04.2024 - Current
  • Sales Representative of waterproofing and water management solutions.
  • Focused on identifying and solving issues within client’s basements and preparing them for a dry future.
  • Top 10 in sales within 3 months.
  • Coach of a sales contest team.
  • Asked to provide some ideas on 'Service Agreements' to give a more continuous relationship with our client base.

Business Coach

POM SERVICES, LLC
06.2022 - 04.2024
  • Business Coaching for SMB marketplace.
  • Focus on process and revenue generation in a profitable manner.
  • Building solutions and processes for sales growth.
  • Helping small business owners to work on their business rather than just putting out fires.
  • Build Growth Strategies for the business.
  • Create business plans and details to achieve the growth strategies.
  • Build the process for success of the plan, identifying the tools, people and processes necessary for success.
  • Implement the process within the business through education and coaching of the employees.
  • Building KPI’s to measure performance of the plan and modify to perfection.

Chief Operating Officer

CHICAGO CENTER FOR FACIAL PLASTIC SURGERY
Chicago, IL
12.2020 - 06.2022
  • Implemented technology solutions to enhance patient management and appointment scheduling.
  • Oversee all of the companies within the organization.
  • Building systems and processes for greater integration of the companies and the ability to take advantage of the relationships between them.
  • Built the foundation for their future growth.
  • Grew Revenue by 75% through building a complete sales process.
  • Rebuilt the patient manager technology and the process to better control and manage patient conversations and share with the entire practice team.
  • Fully implemented tools utilizing the patient management software to market to patients and maintain communications at the right time.
  • Wrote marketing scripts, emails and texts for customer communications.
  • Built a lead generation/management system with a 38% close ratio to consultation.
  • Built a sales process that converted 48% of consultations into surgeries.
  • Chicago, IL

Director of Sales

SAFEGUARD/DELUXE CORP
Minneapolis, MN
03.2018 - 04.2020
  • Company Overview: Providing Checks, Promotions, payment solutions and Cloud Solutions
  • Managed all aspects of $10 million in business.
  • This led to the business transformation from a printing company to a boutique marketing company for small businesses.
  • Responsible for revenue, profitability and technology changes within the system.
  • Grew the promotional products business 2%-5% with reduction of support.
  • Generated profit margins of 40% and Operating Income over 19%.
  • Motivated Salespeople, inside and outside, to think differently as the firm changed focus from a check company to a promotions company.
  • Emphasized the total range of marketing avenues available to promote clients’ businesses, beyond the traditional merchandise, utilizing a full range of marketing channels.
  • Merged two company owned businesses into a single cloud server and VoIP telephone system.
  • Closed six offices and moved people into remote environments, reducing overhead costs significantly.
  • Providing Checks, Promotions, payment solutions and Cloud Solutions

Chief Revenue Officer

SAFEGUARD FRANCHISE
North Easton, MA
01.2011 - 02.2018
  • Responsible for all revenue generations, sales training and marketing plans to grow the business through a great period of change.
  • Also responsible for all technology decisions and management.
  • Developed a Full Sales Strategy to change our positioning in our marketplace including focus, strategy and training program.
  • Developed a training program to create a consultative sale from day one.
  • During testing, average sales per customer grew by over 300%.
  • Utilized the training program above to grow individual sales reps by 10%-20%.
  • Created KSI’s to review and move us forward into more of a boutique marketing firm.
  • Coached Sales staff on new approaches and strategies for growing sales.
  • Worked as a partner in acquisition and integration of four additional Safeguard franchise and independent businesses within industry.
  • Developed and implemented an operating model to support the business during a dramatic market change.
  • Continued to grow the business by 1%-3% despite the core business of checks declining by 15%.
  • Implemented the installation of an order management software to help better manage change in the marketplace, improving efficiency and recordkeeping.
  • Implemented a CRM to maintain knowledge among 18 employees and maintain client information accurately and shared across the company.
  • Introduced a cloud server-based system of managing the business to centralize all information into a single server vs four separate servers across the entire company.

Franchise Owner

SAFEGUARD
Arlington Heights, IL
05.1995 - 01.2011
  • Company Overview: Business Printing and Promotional Products
  • Responsible for all levels of management of the entire business, from revenue growth, recruiting, hiring and training employees.
  • Grew business from $225,000 in sales to over $1,400,000 in sales through acquisition and organic growth.
  • Led the company in Website sales as a franchisee.
  • Managed the cash from the cash cow products to redeploy resources to grow the business organically and survive the drastic market changes from print to promotional printing and products.
  • Gave lectures on branding and helped small businesses learn how to maximize the use of that brand.
  • Utilized the Coaching of Jeff Burrows and the eMyth philosophy to organize, implement and restructure the business for growth.
  • Business Printing and Promotional Products

Education

Bachelor of Science (BS) - Business, Psychology

Indiana University
Bloomington, IN

Skills

  • Sales strategy
  • Customer relationship management
  • Process improvement
  • Team leadership
  • Effective communication
  • Performance measurement
  • Problem solving
  • Coaching skills
  • Strategic planning
  • Negotiation techniques
  • Coaching and mentoring
  • CRM proficiency
  • Relationship building
  • Product and service sales
  • Upselling and cross selling
  • Sales presentations

Additional Relevant Experience

  • PAYROLE, Des Plaines, IL, Principal
  • TEMPLE BETH-EL, Northbrook, IL, President, Executive Vice-President, Various Committees

Professional Development

  • Understanding your Financial Statements
  • The CEO School
  • Entrepreneur Success Code
  • Numerous Industry Training Courses

Affiliations

  • Kayaking
  • Friendship
  • Donations/Community Service

Accomplishments

  • Certified in Jeff Burrows Coaching
  • Pilot Student at the CEO School

Timeline

Sales Advisor

US Waterproofing
04.2024 - Current

Business Coach

POM SERVICES, LLC
06.2022 - 04.2024

Chief Operating Officer

CHICAGO CENTER FOR FACIAL PLASTIC SURGERY
12.2020 - 06.2022

Director of Sales

SAFEGUARD/DELUXE CORP
03.2018 - 04.2020

Chief Revenue Officer

SAFEGUARD FRANCHISE
01.2011 - 02.2018

Franchise Owner

SAFEGUARD
05.1995 - 01.2011

Bachelor of Science (BS) - Business, Psychology

Indiana University

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