Julie Porter
Oregon City,OR
Summary
Strategic and industrious Manufacturer's Representative business owner/leader offering comprehensive background in building relationships, cultivating partnerships, retaining top accounts and growing profit channels by establishing trust and representing exclusive brands. Disciplined and resourceful professional with expertise in account development and market penetration.
Overview
29
29
years of professional experience
Work History
Owner / President, Manufactures Representative
West To East Sales
11.2016 - Current
- Evaluated suppliers to maintain cost controls and improve operations.
- Developed and maintained relationships with customers and suppliers through account development.
- Leveraged data and analytics to make informed decisions and drive business improvements.
- Monitored and analyzed business performance to identify areas of improvement and make necessary adjustments.
- Built diverse and consistent sales portfolio.
- Oversaw new business development to generate sales leads, negotiate client pricing and forecast revenue.
- Liaised with marketing and sales teams to develop targeted campaigns.
- Negotiated prices, terms of sales and service agreements.
- Set and achieved company defined sales goals.
- Built relationships with customers and community to promote long term business growth.
- Negotiated prices for products and freights to reduce cost of acquisition by achieving lower price.
- Negotiated details of agreements, submitted orders to manufacturers and coordinated installation of products and equipment.
- Leveraged proven sales methods to increase revenue and surpass sales objectives.
- Founded and developed many manufacturer's breakthrough business on Amazon.com; from site selection, item/store merchandising/set-up, forecasting/P&L creation, promotional development & implementation, AP/AR management and more.
- Founded and Facilitated the sales and development of current personal healthcare SKU at Costco (All Divisions) that has 3+ years consistent distribution and close to $600M in Sales. This is a $70 SKU at retail.
National Sales Manager of Accounts
Helen Of Troy / Kaz, Inc.
07.2005 - 11.2016
- Improved profit opportunities by cultivating expansion of existing customer base and generating new accounts.
- Resolved complex problems to positively impact sales and business direction.
- Identified profitable business leads and built pipeline of prospective customers.
- Created representative and customer sales reports and recommended initiatives for marketing and promotional programs.
- Improved bottom-line profits by creating new product penetration and retail market opportunities.
- Managed 8-15 national accounts including Costco Wholesale, Amazon.com, Fred Meyer/Kroger, Bi-Mart, Albertson's/Safeway and more, spanning 6 states.
- Founded and managed Amazon.com business, growing revenue from $0 to $100M from 2003 - 2016.
- Founded, developed and managed upwards of $120M revenue 2011-2016.
- Operated within budgetary constraints, participated in development of annual budget forecasts and reconciled operating budget
Sales Account Executive
McCaffery & Associates, Inc.
10.1994 - 06.2005
- Developed and implemented comprehensive sales plan to achieve designated group sales objectives consistent with overall company short- and long-term objectives.
- Efficiently resolved sales, service and account issues to maximize customer satisfaction.
- Created representative and customer sales reports and recommended initiatives for marketing and promotional programs.
- Forecasted sales and established processes to achieve sales objectives and related metrics.
- Improved profit opportunities by cultivating expansion of existing customer base and generating new accounts.
- Managed, supported and grew business relationships with existing accounts and developed strategies to increase sales and revenue.
Education
Bachelor of Arts - Liberal Arts And General Studies
Pacific Lutheran University
Tacoma, WASkills
- Sales and Prospect Management
- Business Development
- Brand Development and Marketing
- Retail Knowledge
- Profitability Assessments
- P&L Responsibility
- Promotions and Marketing Strategies
Timeline
Owner / President, Manufactures Representative
West To East Sales
11.2016 - Current
National Sales Manager of Accounts
Helen Of Troy / Kaz, Inc.
07.2005 - 11.2016
Sales Account Executive
McCaffery & Associates, Inc.
10.1994 - 06.2005
Bachelor of Arts - Liberal Arts And General Studies
Pacific Lutheran University