Julie Rafine
New Port Richey,FL
Summary
Results-driven Sales Manager bringing demonstrated record of progressive growth and accomplishment in Hospitality industry. Proactive manager and strategic problem-solver with record of achieving challenging profit goals while consistently acquiring new customers,
Overview
29
29
years of professional experience
Work History
Director of Sales
Hilton
Mount Laurel, NJ
06.2021 - 04.2024
- Maintained active sales contacts with assigned accounts to keep communication open and capture consistent revenue.
- Improved training to reduce knowledge gaps and eliminate performance roadblocks.
- Pursued sales deals by qualifying clients, building individualized proposals and preparing final contracts.
- Strategically managed revenue streams by establishing sales targets, deployment strategies and go-to-market initiatives.
- Researched competitors and stayed on top of current market conditions to survey landscape and anticipate roadblocks.
- Conducted community tours to prospective residents and families and followed up to support decision process.
- Identified, developed and maintained relationships with key customers and partners.
- Developed and implemented sales strategies to maximize revenue growth.
Senior Sales Manager
Hilton
Phila, PA
12.2010 - 03.2020
- Partnered with marketing team to align sales strategy with brand messaging across all communication channels.
- Boosted team morale and overall sales volume by creating employee incentive sales contests.
- Formalized sales process to enhance operations and promote acquisition of new customers.
- Elevated sales to $1 million by being part of complete sales cycle process.
- Projected more than $1 million in sales during 1 year and achieved 150% of target.
- Supported all sales team members to drive growth and development.
- Maintains professional network of potential clients and business opportunities.
Senior Sales Manager
Holiday Inn
Swedesboro, NJ
03.2007 - 01.2010
- Maintained active sales contacts with assigned accounts to keep communication open and capture consistent revenue.
- Pursued sales deals by qualifying clients, building individualized proposals and preparing final contracts.
- Developed and presented creative ideas to internal stakeholders and customers to initiate new programs and successful sales initiatives.
- Researched competitors and stayed on top of current market conditions to survey landscape and anticipate roadblocks.
- Increased business revenue through proactive management of relationships and sales strategies.
Sales Manager
Holiday Inn
Swedesboro, NJ
07.2000 - 03.2007
- Partnered with marketing team to align sales strategy with brand messaging across all communication channels.
- Boosted team morale and overall sales volume by creating employee incentive sales contests.
- Formalized sales process to enhance operations and promote acquisition of new customers.
- Supported all sales team members to drive growth and development.
- Kept up with latest trends and recommended enhancements to enhance company product offerings.
Sales Coordinator
Holiday Inn
Swedesboro, NJ
10.1999 - 07.2000
- Prepared and processed contracts and order forms for new and existing customers.
- Implemented consultative sales techniques to generate revenues and exceed sales targets.
- Introduced customers to new offerings and updated accounts.
- Coordinated and finalized sales proposals to complete purchases.
- Developed template email responses to streamline client communication.
- Formalized sales process to enhance operations and promote acquisition of new customers.
- Fostered relationships with customers to expand customer base and enhance loyalty and retention.
- Utilized up-sells, sale closing tactics and customer retention incentives to increase company sales annually.
Front Desk Supervisor
Holiday Inn
Swedesboro, NJ
08.1995 - 10.1999
- Generated reports detailing daily actions, including guest numbers, accounting expenses and income and room service usage.
- Directed all front desk operations with focus on hotel reputation, staff productivity and operational efficiency.
- Managed guest check-in and check-out procedures, reservations and payments.
- Mentored new staff on correct procedures, compliance requirements and performance strategies.
- Created and optimized employee schedules to secure proper coverage for all shifts.
Front Desk Associate
Holiday Inn
Swedesboro, NJ
- Arranged special accommodations for guests to maintain optimal satisfaction.
- Collaborated with housekeeping and maintenance staff to address and mitigate facility issues.
- Monitored reservations to track incoming parties and special events.
- Managed guest check-in and check-out procedures, reservations and payments.
Education
High School Diploma -
Woodstown High School
Woodstown, NJ06.1987
Skills
- Sales tracking
- Brand-building strategies
- Rapport and relationship building
- Contract negotiation expertise
- Account development
- Entertainment Market knowledge
- Business development
- Persuasive negotiations
- Excellent communication skills
- Communication and engagement techniques
- Compelling leadership skills
Timeline
Director of Sales
Hilton
06.2021 - 04.2024
Senior Sales Manager
Hilton
12.2010 - 03.2020
Senior Sales Manager
Holiday Inn
03.2007 - 01.2010
Sales Manager
Holiday Inn
07.2000 - 03.2007
Sales Coordinator
Holiday Inn
10.1999 - 07.2000
Front Desk Supervisor
Holiday Inn
08.1995 - 10.1999
Front Desk Associate
Holiday Inn
High School Diploma -
Woodstown High School