Julie Reaume

· Coaches field team based on strengths and to AOM curriculum (three MT & three MTS)

· Developed six Musketeers and two Account Development managers into promotions over last six years

· AOM lead trainer at National & Regional level training field teams & DSD Brand Managers (Selling & Negotiations)

· Manages $700k budget and ensures team secures best ROI on Partnership Agreements

· Weekly team meetings reviewing Monday Measures, project check ins, and “five minute fame” to highlight best practices or wins

· Develops relationships & supports field team engagement with distributing partners participating in MPRs & monthly work withs

· Pilots annual BP build for Field Sales team through PPT creation, Hi5 forecasting, data analytics and inspirational storytelling.

· Analyzes monthly reports (90D voids, At Risk, Broadline, Hotels, Distlr, Key Account workbooks) to create turnkey leads for FT & RAMs

· Leads and participates in monthly RSM, OPDM, RAM & FT meetings to identify Big 3 Reach opportunities & review current initiatives

· Supports DSD & Broadline sales engagement by hosting happy hours, blitz networking outings, and assisting with GSM trainings

· Provides and coaches on current category insights to increase expertise & WvC

· Continually works with OnP Marketing driving product messaging, right product offering & identify custom POS and OTOV solutions

· Supports on-boarding of Carolinas RAM with budget, proposals, negotiating, and pipeline creation

· Conducts Biannual Key Account trainings focused on Big 9 voids, Mandate & Approval voids

· Supervises POS inventory and successfully ordered POS with minimal OOS

· Assist with trade shows to promote product awareness, product offerings, and to engage with potential new customers

· Owned build of Territory Optimization gaining two incremental roles in 2022 and two in 2025

· Developed and managed two Account Develop Manager roles

· Managed $100K+ budget for target accounts, Core/Core + goals and sales team engagement

· Led two state-wide blitzes each year organizing 16 plus work withs and averaging 90+ new Reach wins

· Negotiated VIP & Marketing Bank to win Kickback Jack’s and Fox & Hound to beat competition

· Executed Brand Manager Summits alongside OPDM to coach on best practices and routines

· Launched two state expansions increasing universe by 1,600 accounts & 12 sales reps

· Wired National Account Sales Leads to sales team to maintain 98% Mandates & 50% Approvals

· Conducted hotel focus months to drive incremental outlets within property and increase Reach

· Created & managed KPIs & quarterly incentives for sales force and ADMs ensuring EDI NC hit annual goals

· Constructed annual business plans using strategies & goals catered to each branch

· Managed DP relationship with DSD and worked with sales reps monthly to drive engagement

· Entertained top customers at WORB events to expand loyalty and buy in

· Helped on board three Musketeers from across RBNA, developing them into top performers

· Approached market with a Consumer-Focused Mindset to win EPCs in a heavy collegiate market

· Increased volume each year 10%+ and led region with Most Wanted wins

· Grew exclusive partnerships by 50% in two years contributing to ten competition wins in Bullrings

· Called on 100+ customers to drive incremental sales of wine, beer, Red Bull and other NAs

· Promoted twice to larger territories in first two years

· Planned promotions, weekly features, menus by collaborating with spirit reps

· Worked alongside local Raleigh Musketeer to win Most Wanted accounts and drive trial

· Assisted Musketeer with staff trainings and outings to drive high engagement from Industry