JULIE RICKEY
Kaukauna,WI
Summary
Experienced in strategic planning, problem-solving, effective communication, business principles, project management, and team leadership. Collaborative approach and unwavering work ethic. Successfully cultivated strong relationships with key contacts in the Beauty, Mass, and Drug industry.
Overview
19
19
years of professional experience
Work History
Vice President Trade Marketing, USA & Canada
Revolution Beauty
11.2021 - 07.2024
- Manage strategy, planning, and execution of all in-store planograms
- Create impactful secondary marketing activations in ULTA, Target, Walmart, Walgreens, and Shoppers Drug Mart.
- Oversee 7 team members with 3 direct reports
- Determine needs for permanent fixtures, in-store signing, semi-permanent displays, and 3rd party merchandisers
- Ensure all components of projects are reviewed, communicated, and executed to best in class retailer standards
- Conduct RFQ/RFP process to ensure quality and pricing control
- Review and approve all TM PO's and Invoices
- Conduct P&L Analysis and Post Mortem
- Led cross-functional teams for the successful completion of major projects
- Demonstrated proficient leadership skills
- Negotiated high-value contracts that maximized profitability while mitigating risks for the organization.
- Managed financial planning and budgeting processes
- Improve business process flow and productivity.
- Collaborated with senior management to develop strategic initiatives and long term goals.
- Lead the Revolution Charity Squad in the US
Senior Manager of Signing & Special Projects
Fleet Farm
03.2019 - 11.2021
- Manage strategy, planning, and execution of all in-store signage, direct mail, billboards, social posts
- Oversee Special Projects Creative Design team
- Manage annual budget for signing and hardware
- Ensure all components of projects are reviewed, communicated, and executed to company standards
- Establish RFQ/RFP Process
- Partner with key stakeholders to attend kickoff meetings, cross functional team meetings, and define project scope
- Audit current signage process and established enhanced process as needed
- Launch signing fulfillment center and online store print ordering portal
- Manage Proofing process
- Manage seasonal and promotional visual programs
- Direct, determine, and approve vendor collateral
Visual Manager, In-Store Signing
Shopko
06.2015 - 01.2019
- Develop and manage annual print budget of $5 million for in-signing
- Build external partnership with vendors to facilitate new brand launches and visual initiatives
- Manage Agency relationship with external partners
- Liaison between the Creative, Merchandising, and Procurement Departments for all in-store signage
- Collaborate with Creative team to ensure design expectations are met
- Issue RFQ's and RFP's to Procurement Department
- Manage seasonal and promotional visual programs
- Direct, determine, and approve vendor collateral
- Proof and approve Press OK's from vendor for color and quality assurance
- Facilitate bi-monthly Marketing Prioritization meetings with Executive team for merchant request and turn in
- Manage comparative shop analysis
- Review floor plans and submit Purchasing Summaries for Grand Opening stores.
Visual Merchandising Project Manager
ULTA Beauty
10.2005 - 06.2014
- Manage budget of $5 million for weekly in-store signage
- Print Buyer
- Build external partnership with vendors and sources to develop new promotional collateral, new brand launches, and visual initiatives
- Audit vendor quotes
- Maintain the Visual Back out calendar for on time Visual distribution to vendors and the stores
- Manage production and distribution grids to vendors
- Review floor plans for Grand Opening stores
- Manage inventory and distribution of all signage for Grand Opening stores
- Member of the ULTA ACTS committee.
Education
Bachelor of Sciences, Family and Consumer Sciences -
Illinois State University
Normal, IL05.2005
Associates Degree, Fine Arts -
Heartland Community College
Normal, IL06.2002
Skills
- Team Leadership
- Relationship Building
- Decision-Making
- Critical Thinking
- Complex Problem-Solving
- Client Relationship Building
- Strategic Planning
- Account Management
- Process Improvement
- Training and mentoring
- Budget Oversight
- Contract Negotiation
- Results-Driven
- Presentations
- Performance metrics analysis
Timeline
Vice President Trade Marketing, USA & Canada
Revolution Beauty
11.2021 - 07.2024
Senior Manager of Signing & Special Projects
Fleet Farm
03.2019 - 11.2021
Visual Manager, In-Store Signing
Shopko
06.2015 - 01.2019
Visual Merchandising Project Manager
ULTA Beauty
10.2005 - 06.2014
Bachelor of Sciences, Family and Consumer Sciences -
Illinois State University
Associates Degree, Fine Arts -
Heartland Community College
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