Julie Robinson

My work at Adcom is across-the-board from leading the writing for the successful GCRTA pitch to digital-first work for Destination Cleveland. I mentored a young team in the development of concepts for the Tri-C Community College Foundation and developed the brand book for WellFit, an Innové Beauty & Wellness brand. Other client work includes Renaissance Dental and the Cleveland Museum of Natural History.

• Led commerce concept ideation for Nestlé brands (Perrier, San Pellegrino, DiGiorno, Hot Pockets, Toll House, Stouffer's, Coffee mate and more). Worked closely with strategy team to vet shopper insights and tensions. Never stopped writing, mentored young writers by example — from Senior Writer, ACD to CD through a handful of mergers.

• Author of Live in the Moment (Simon & Schuster), Contributor to Family Circle magazine (Gruner & Jahr Publishing) and Cup of Comfort anthology series (Adams Media), online entertainment, pop culture & trivia writer.

• Concepted, wrote and produced brand TV, Radio & Print advertising for retail category. Clients included Speedway (formerly known as SuperAmerica) and Frigidaire.

• Wrote brand print, radio and one TV national spot for Taco Bell. Also worked on Princess Cruises and studied industry icons of the day.