Julie Rupert
London,UK
Summary
RECRUITER NOTE: Seeking roles based in London, UK ONLY
12+ years of experience in big tech as a storyteller, distilling complex technical priorities into simplified narratives aligned with product visions and strategies. Expertise in ecommerce, building rich customers experience, SaaS, Platform Engineering, deciphering and distilling technical requirements to influence stakeholders and bridge the gap between product, business and tech organizations. Proven experience making data “sing and dance” employing an Agile, metric-driven approach to define key problems and opportunities, develop and execute on technical roadmaps and large-scale initiatives from inception to delivery.
- Defines product vision, strategy, and roadmap to support multi-billion dollar businesses
- Collaborates with cross-functional teams with a customer-centric approach to define solutions
- Establishes business value, cost savings models to prioritize deliverables Act as a cross-functional and cross-organizational liaison with stakeholders, C-level leaders
- Manages risks, dependencies for multiple projects, establish OKR/KPIs and reporting
- System Design to build sophisticated software solutions at scale, hand in hand with engineers
- Improve and implement best practices for efficient engineering, developer enablement and productivity
Overview
13
13
years of professional experience
Work History
Technical Program Manager
Lululemon Athletica
Seattle, WA
10.2022 - Current
- Mobile TPM of Lululemon’s ecommerce native iOS application and in-store retail mobile point-of-sale POS technology, and Technical Product Manager and owner of Mobile Platform Engineering, employing a ‘Platform as a Product and Service’ (SaaS) approach to define respective roadmaps for iOS Development, Cloud Engineering and Test Automation
- Increase engineering efficiencies and speed of delivery through release cycle (SDLC) velocity, reduction of tech debt, managing development and test environments, CI/CD pipeline management (AWS, Azure DevOps), observability, monitoring and alerting, risk and security compliance
- Extensive documentation and process standardization through Confluence and Jira
- Manage team of 9 Platform Software, Service Developers and Dev Engineers in Test (SDETs)
- Delivered end-to-end strategy, system design and implementation of $500MM+ initiative to standardize and refactor iOS release cycle processes, results improving cycle time velocity +33%
- Design and drive test automation and architecture strategies, standardize QA/SDET operations
- Own strategy and execution of GitHub and Azure to GitLab migration, POCs with various CI systems
- Designed Resource (Developer) Cost Savings Valuation model adopted by entire tech organization.
Sr. Product Manager
Amazon.com
Seattle, WA
04.2015 - 09.2022
- Established and defined foundational product vision for a new to market ecommerce customer experience
- Owner of self-service (SSR) registration and customer onboarding, structuring extensive research and data analysis to understand and conduct competitive market analysis, blind/unblind interviews with prospective customers to build a roadmap and launch plan aligned with the organizational GTM roadmap and technical implementation strategy
- Manage team of Project Managers and Sales Enablement Specialists
- End to end delivery of internal enablement tooling (Tableau and Salesforce), including system design, database engineering with SQL data extraction, analysis and define tables and metadata through a machine learning (ML) model to translate and quantify customer sentiment data
- Owned dependency management, trade-off discussions across 47 product workstreams.
Sr. Product Manager
Amazon.com
Seattle, WA
03.2020 - 05.2021
- Created and delivered against the product roadmap for a suite of products on web and mobile app Seller News for millions of Amazon Sellers reliant on timely delivery of content and calls to action
- Extensive cross-functional and cross-organizational stakeholder management to align on a product strategy with architecture, engineering, UX design, business intelligence, and applied science teams
- Delivered Seller Central mobile native application (iOS Apple App Store, Android on Google Play)
- Exceeded yearly goal +63% increasing engagement, acquisition and CSAT
- Developed reporting and data tables, metadata to provide input/output performance, SQL data management across organization, templates for tech and business owners.
Technical Program Manager
Amazon Marketplace
Seattle, WA
12.2017 - 03.2020
- Proposed, built, launched and scaled the Amazon ‘Voice of the Customer’ (VOC) Enforcement Program and product suite designed to reduce key points of friction experienced by Amazon Sellers
- Launched a Risk Machine Learning Model Globally across 13 Amazon Marketplaces, building features to mitigate Sellers facing undue, costly listing or account suspensions
- Established value and efficacy of solutions through quantitative and qualitative reporting, measuring reduction of false positives and increased sales
- Programmatic approach to scale adherence of security, risk compliance: industry standards, regulations, and security protocols as relevant to Region (Global to Amazon Marketplace)
- Launched Seller Trust models Globally in all International Amazon Marketplaces (2020), resulting in +$63.2MM in operational efficiency and cost savings
- Built Salesforce UI/UX for inclusion of Business Development and Account Managed Sellers
- Presenter, Speaker at Amazon Seller Success conferences: “Seller Account Health” (2018-2019).
Program Manager
Amazon Marketplace
Seattle, WA
11.2016 - 12.2017
- Responsible for the success of the product consumables Beauty category on Amazon.com, driving category growth-based targets, revenue and selection goals in alignment with Amazon Retail
- Developed targeted Beauty sourcing/procurement strategies, brand building and increased sales through advertising and marketing (Amazon Sponsored Products) channels, and deals (deal of the day, Prime Day, Holiday)
- Led “Oprah’s Beauty Awards” in Fall 2017, in coordination with O Magazine (Adam Glassman)
- Drove revenue through Deals (Prime Day, Peak Holiday, special events)
- Established ‘Seller Council’ for leadership engagement with tenured and trusted Selling Partners
- Identified merchant abuse, risks with large-scale implications to product availability and pricing.
Account Executive
Amazon Marketplace
Seattle, WA
04.2015 - 11.2016
- Responsible for full lifecycle sales recruiting and developing Amazon Sellers (merchants) to enroll in the FBA program
- Built and maintained strong relationships through subject matter expertise in Amazon’s supply chain and logistics network, sourcing product selection to maximize ROI
- Exceeded goal targets, averaging +235% goal attainment, averaging +176% revenue goals YoY
- End-to-end delivery and production of “Getting Started with FBA” video series + 52 other videos.
Program Account Manager
Microsoft
Redmond, WA
05.2011 - 03.2015
- Drove optimization of SEM and advertising customers of the Microsoft Bing Ads platform, developing and managing pipelines of high-value and transactional accounts, with growth strategies in partnership with sales, marketing, and Technical counterparts
- Exceeded sales targets by over 200%, driving over $1,000,000 in revenue YOY
- Managed $6MM budget to manage “Catch and Release” vendor team to optimize existing clients.
Education
Bachelor of Arts - Broadcast Journalism, Psychology
Washington State University
Pullman, WA05-2011
Skills
- Agile methodology
- Metric-driven approach
- Technical roadmaps
- Large-scale initiatives
- System design
- Software solutions
- Best practices
- Engineering efficiency
- Developer enablement
- Productivity improvement
- Release cycle, version management
- Tech debt reduction
- CI/CD pipeline management
- Observability
- Monitoring and alerting
- Risk and Compliance management
- Dependency management
- Goals, OKR/KPI establishment
- Cloud migration and service engineering support
- Test Automation
- Valuation models for business and technical output
- Salesforce admin and tooling
- SQL data extraction and analysis
- Machine learning (ML) models
- Customer sentiment data quantification
- Cross-functional collaboration
- Stakeholder management
- Product strategy alignment
- Reporting and data management
- Voice of the Customer (VOC)
Timeline
Technical Program Manager
Lululemon Athletica
10.2022 - Current
Sr. Product Manager
Amazon.com
03.2020 - 05.2021
Technical Program Manager
Amazon Marketplace
12.2017 - 03.2020
Program Manager
Amazon Marketplace
11.2016 - 12.2017
Sr. Product Manager
Amazon.com
04.2015 - 09.2022
Account Executive
Amazon Marketplace
04.2015 - 11.2016
Program Account Manager
Microsoft
05.2011 - 03.2015
Bachelor of Arts - Broadcast Journalism, Psychology
Washington State University