Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
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Julie Sampson

Julie Sampson

Summary

Media strategist with over 11 years of experience in executing data-driven campaigns and providing strategic leadership. Proven expertise in revenue forecasting and media strategy, enhancing visibility through strong executive partnerships. Consistently delivers innovative solutions that exceed client expectations and drive results.

Overview

11
11
years of professional experience

Work History

Director Client Experience & Leadership

Assembly Global
New York, New York
07.2023 - Current
  • Served as company ambassador at CES, managing executive communication and summarizing panel insights for agency updates.
  • Developed revenue forecasts and strategic initiatives to drive client and company growth.
  • Fostered interdepartmental collaboration to align goals and streamline processes.
  • Managed a team of 6 direct reports, ensuring accountability and high performance.

Associate Director

Fannie Mae
New York, New York
03.2021 - 07.2023
  • Executed data-driven media strategies across programmatic, search, social, and direct channels.
  • Leveraged Tableau for performance analysis, conversion forecasting, and exceeding client board goals.
  • Cultivated strategic partnerships with clients, vendors, and internal teams for seamless campaign execution.
  • Managed budget adherence and enhanced business resilience through effective collaboration.

Associate Media Director

ZenithOptimedia - GlaxoSmithKlein
New York, NY
08.2019 - 03.2021
  • Executed data-driven B2C and B2B media strategies across programmatic, search, social, and direct partnerships.
  • Leveraged Tableau and advanced analytics to enhance brand awareness and drive conversion growth.
  • Cultivated client and partner relationships to facilitate successful campaign launches.

Planning Media Supervisor

Essence Global - Google Pixel, Home, & B2B
New York, NY
09.2016 - 08.2019
  • Led global B2B campaigns for Google Cloud and G Suite across US, EU, AU, and NZ, enhancing demand generation and enterprise adoption.
  • Managed product launches for Google Pixel and Google Home in US and Canada, executing integrated media strategies with leading agencies and publishers.
  • Delivered executive-ready budget forecasts and campaign analyses using DCM and Tableau to optimize Awareness and Direct Response initiatives.
  • Mentored two planners while implementing ABM tactics to engage key business decision-makers effectively.

Strategist

Papa John’s QSR
New York, NY
04.2015 - 09.2016
  • Crafted data-driven media strategies for Direct Response and Awareness campaigns utilizing competitor insights and audience analysis.
  • Initiated Papa John’s first paid social campaigns across Twitter, Facebook, and Instagram.
  • Enhanced high-profile sponsorships through integrated TV and digital activations for NFL and Super Bowl events.
  • Optimized analytics and reporting tools to track campaign performance and deliver actionable insights.

Associate Integrated Media Planner

Mindshare - Jaguar Land Rover Automotive
New York, NY
03.2014 - 04.2015
  • Managed budgets and financials for media planning across TV, print, and digital channels.
  • Executed campaign tracking to ensure seamless execution of media initiatives.
  • Coordinated omni-channel launches for Jaguar F-Type and Land Rover Discovery.
  • Developed cross-platform strategies to maximize audience reach and campaign impact.

Education

Bachelor of the Arts - Psychology

University of Massachusetts Amherst
05.2013

Skills

  • Strategic leadership
  • Executive presentations
  • Verbal and written communication
  • Revenue forecasting
  • Media strategy

Accomplishments

  • Gold Cannes Lion 2018 Google Cloud ”Know What Your Data Knows”
  • Emergen-C Influencer Campaign EN & SP Language
  • Super Bowl Activations: TUMS 2020 Digital Activation, Google Home 2017 (TV & Digital), and Papa John’s 2016 NFL Partnership

Timeline

Director Client Experience & Leadership

Assembly Global
07.2023 - Current

Associate Director

Fannie Mae
03.2021 - 07.2023

Associate Media Director

ZenithOptimedia - GlaxoSmithKlein
08.2019 - 03.2021

Planning Media Supervisor

Essence Global - Google Pixel, Home, & B2B
09.2016 - 08.2019

Strategist

Papa John’s QSR
04.2015 - 09.2016

Associate Integrated Media Planner

Mindshare - Jaguar Land Rover Automotive
03.2014 - 04.2015

Bachelor of the Arts - Psychology

University of Massachusetts Amherst