Summary
Overview
Work History
Skills
Timeline
Generic

Julie Schochet

Summary

Highly creative marketing manager with extensive experience in creating written, graphic, and video content that is on brand. Social media, email marketing, SEO and web wiz. Skilled in Adobe Creative Suite applications (InDesign, Photoshop, Illustrator, Premiere Pro, and After Effects), WordPress, Salesforce, Marketo, proofreading, editing, and social media management tools (Sprout Social, Hubspot, and Hootsuite). Great knowledge of marketing metrics: Crafts and executes analytic-driven marketing campaigns and content with great attention to keywords to engage target audiences and generate leads and sales.

Overview

4
4
years of professional experience

Work History

Sales Marketing Manager

HiTouch Business Services
09.2023 - Current
  • Manages marketing team, including graphic designers and web designers/developers.
  • Focus on B2B marketing and sales.
  • Creates marketing content, campaigns, and plans for multiple different lines of businesses within HiTouch (facilities, IT, breakroom, print, promo) with strong focus on promoting lines of businesses to market HiTouch as an all-in-one office supply vendor.
  • Works closely with the sales teams and sales team leaders to create content that will generate more sales for each line of business.
  • Creates analytic-driven content for email, social media, and website (including posting blogs bi-weekly).
  • Uses Marketo create and execute emails. Tracks metrics from emails/email campaigns to determine what would be best content to use.
  • Creates content for weekly/daily social media posts and manages social media accounts: LinkedIn, Facebook, Twitter/X, Instagram, TikTok, and YouTube.
  • Continuous edits to our website to include relevant keywords and more. Helps with website design using WordPress Divi.
  • Interviews clients for success story videos. Edits the videos with Premiere Pro and After Effects to convey compelling stories.
  • Consistent use of Adobe apps (InDesign, Illustrator, Photoshop, Premiere Pro, and After Effects) to craft compelling graphics and videos.
  • Continuous research of current news, trends, and of industry competitors to create and execute relevant content.

Marketing Manager

Hypothesis
12.2022 - 08.2023
  • Implemented strategic outbound marketing and content campaigns that increased annual revenue by 200%.
  • Managed all aspects of conference planning, including budgeting, scheduling, and logistics, leading to successful events within budget constraints.
  • Worked closely with the sales team to align marketing efforts with sales goals, resulting in higher lead conversion rates.
  • Drafted, edited and distributed press releases, media advisories and other public relations materials.

Freelancer

Julie Schochet
01.2020 - 02.2023
  • Collaborated with clients to define project requirements and deliverables.
  • Created content, including graphic, video, and written content.
  • Measured and evaluated brand digital performance to present weekly findings to management.
  • Managed social media accounts, including Twitter, LinkedIn, and Facebook.

Marketing Coordinator

Examity
01.2022 - 12.2022
  • Revitalized web content, social media profiles, and email campaigns with new and engaging content to boost interest, resulting in an increase in followers and leads.
  • Created, planned, and assisted with new marketing initiatives and campaigns that boosted brand awareness.
  • Wrote content, including blog posts, newsletters, guides, and emails.
  • Worked closely with the sales team, managed sales enablement material, and organized sales content and strategy.
  • Used Sprout Social as a social media management tool, and monitored relevant hashtags.

Skills

  • Marketing
  • Content Creation
  • Analytics
  • Social Media Management
  • Writing, Editing, and Proofreading
  • Storytelling

Timeline

Sales Marketing Manager

HiTouch Business Services
09.2023 - Current

Marketing Manager

Hypothesis
12.2022 - 08.2023

Marketing Coordinator

Examity
01.2022 - 12.2022

Freelancer

Julie Schochet
01.2020 - 02.2023

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