3 X President’s Club winner – Consistently exceeds corporate sales goals through strategic planning, identifying drivers / barriers, competitive positioning, market place mastery and an active community presence for business expansion
Self-motivated, fast paced and results oriented dermatology professional with a high aptitude for learning to move past objections into clinical discussions and product adoption
Hospital Formulary wins – leverages strategic relationships, customer networking and cross functional team collaboration
Recognized for exceeding business sales goals while focusing on improved patient outcomes, ability to quickly develop trust and partnership to favorably impact prescribing behavior, history of product / disease state expert with integrity, impassioned to help others look and feel better in their own skin
Overview
19
19
years of professional experience
Work History
Diabetes Territory Manager
LifeScan - OneTouch
01.2022 - Current
Collaborate across department teams: managed markets, marketing and training to pull through new business, augment web-based utilization by 23%, app downloads by 27% and customer registrations by 35%
Identify and develop relationships within offices to consistently recruit hard to see / no access HCPs to dinner programs
Gain product commitment and stamp of approval to virtually train faculty at a closed access teaching university via volunteering at local Juvenile Diabetes Research Foundation, JDRF, events and establishing a community presence
Partner with pharmacies using coupons to secure unbranded rx and increase market share
Excellence in total office call to ensure brand commitment and pull through at all levels, no stone unturned approach
Monitored competitor activities in the region to ensure competitive advantage
Maintained direct personal contact with all assigned accounts and fostered relations with new ones
Specialty Sales Representative
Syneos Health
02.2020 - 12.2021
Developed, formulated and implemented market share and volume growth plans to exceed sales objectives
Provide clinical and scientific compliant support to physicians, mid-level practitioners and nursing staff
Lead discussions and provide product expertise to HCPs and staff to include brand messaging, formulary coverage, journal studies and patient materials in addition to pharmacy pull-through initiatives
Blended environment: remote and in-person
Networked to build client base and promote products to new and existing clients
Built strong, professional relationships through identification of client needs, which increased overall sales and opportunities
Monitored competitor activities and provided competitive intelligence reports to management team
Director of Sales & Physician Relations, Event Program Director
Center for Sight - Ophthalmology / Facial Plastic Surgery Center
10.2013 - 01.2019
Responsible for creating and managing a physician relation’s team for one of the highest volume ophthalmic surgery centers in the USA
Develop and maintain a strong community and physician relations program with the purpose of increasing sales referrals and patient satisfaction
Directly responsible for selling and developing new referral sources throughout the state of Florida
Established short and long-term strategies for business growth and retention, 80/20 rule
Enhanced the quality of patient care, patient experience and patient outcomes though improved communication between referring physicians to a team of 8 surgeons whose specialties include: ophthalmology, facial-oculoplastics and dermatology
Coordinated lunch ‘n’ learns and dinner programs with KOLs targeting referring doctors
Developed and implemented strategic marketing plans, sales plans and forecasts to achieve corporate objectives for products and services
Collaborated with leadership teams on product launches, strategy development
Maintained open communication with team members and stakeholders, resulting in successful project outcomes
Specialty Territory Manager
Triax Pharmaceuticals
09.2009 - 04.2012
Marketing Board
President’s Club 2010
Ranked #2 of 46 in Nation 2010 for overall sales
Ranked #15 of 46 in Nation through Q4 2011
Territory Manager of the Quarter- Q1, Q2 & Q3 2010; Q1 2011
Delivered in-service product training to medical offices, patient support groups and pharmacies to increase product awareness and clinical knowledge
Built strong, professional relationships through identification of client needs, which increased overall sales and opportunities
Attended conferences as a representative of the company's line of dermatological treatments and medications
Pharmaceutical Representative II
Boehringer Ingelheim
Port Charlotte, FL
04.2005 - 08.2008
Recruited to join the sales force of this burgeoning privately held pharmaceutical company boasting a vast array of pharmaceutical and animal healthcare products
Worked closely with Neurologists, Rheumatologists, Urologists, Cardiologists, Pulmonologists and Orthopedic Surgeons in a 24/7 on-call environment
Bronze Level for President’s Club 2006, 2007 and 2008 - IC attainment goal of 109.12%
Exceeded Monthly Sales Awards: Flomax, Micardis and Spiriva
Exceeded Expectations: Sales activity based on Max Performance guidelines
Reach for top 3 products 100%, Frequency for top 3 products exceeds 126%, and average calls per day 10.5 exceeding national average of 7.5
Multiple Golden Achievement Program Awards: Job performance in a timely, cost-effective, expeditious manner beyond what was expected or required
Developed and implemented focus groups for nurse practitioners and physician assistants
Secured hospital formulary win
Pharmaceutical Representative
Innovex – Eli Lilly Contract
Sarasota, FL
07.2004 - 03.2005
Product/market launch of Cymbalta
Products included Cymbalta, Strattera and Cialis
Worked closely with Neurologists, OB/GYN, PCP and Psychologists
3 in region
Raised territory ranking from 13th to 3rd by consistently exceeding sales objectives through expansion of account base and education of physicians while maintaining regulatory and company compliance
Coordinated and promoted lunch and dinner programs, securing venues and guest speakers who present FDA approved slideshows on specific products; speakers addressed clinical questions posed by health care providers, raising their knowledge and comfort level of products which translated to increased sales
Education
Law Enforcement Certified -
Institute of Public Safety/Police Academy
01.2000
Bachelor of Arts in International Studies -
University of South Florida
01.1998
Undergraduate Studies -
University of Florida
01.1993
Skills
Relationship Building
Sales Development
Strategic Business Planning
Sales Presentations
Persuasive Communication
Video Conferencing Software
Territory Management
Clinical Support
Hobbies and Interests
Foreign Language: Spanish – Intermediate, French – Conversational
Dog Rescue & Volunteer
Foreign travel – 128 countries
Affiliations
Spin Instructor
International Travel
Dog Rescue
Accomplishments
President's Club 2021, 2010, 2005
Languages
Spanish
Professional
French
Limited
References
References available upon request.
Timeline
Diabetes Territory Manager
LifeScan - OneTouch
01.2022 - Current
Specialty Sales Representative
Syneos Health
02.2020 - 12.2021
Director of Sales & Physician Relations, Event Program Director
Center for Sight - Ophthalmology / Facial Plastic Surgery Center