Summary
Overview
Work History
Education
Skills
Volunteer Experience
References
Timeline
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Julie K. Rosenthal

Aurora,CO

Summary

Resourceful Vice President with 40 years of results-oriented experience in higher education administation. Culturally sensitive and ethical professional with demonstrated success in developing and implementing optimized solutions. Experience leading enrollment management and marketing teams in private and for-profit schools. Experience in 3 new start-up universities, overseeing branch campuses, experience with online, campus, and hybrid programs. Experienced accreditation team leader. Served as student services evaluator for the American Osteopathic Association Commission on College Accreditation (COCA) and as team lead for numerous regional and programmatic accreditation visits. A proven track record of servant leadership, training, team building, developing and implementing policies and procedures, creating outreach programs, and building collaborative professional relationships with internal and external constituencies. Strong strategic planning/problem-solving skills.

Overview

33
33
years of professional experience

Work History

Vice President of Enrollment Management and External Relations

Rocky Vista University
Parker, CO; Ivins, UT; Billings, MT
07.2007 - 01.2024
  • Oversaw and led student affairs, admissions, international student success, marketing, registrar’s office, and alumni relations for all RVU programs and locations.
  • Developed enrollment management plans aligned with university/college programs, mission, and strategic plan.
  • Mentored, hired, and trained customer service-oriented enrollment management and marketing teams on multiple campus locations.
  • Skillfully implemented budgetary strategies to optimize resource allocation
  • Represented the divisions of admissions/enrollment management, marketing, alumni, and external relations as a member of the University Senior Leadership Team
  • Developed assessment tools that led to continuous quality improvement in the admissions/enrollment management departments
  • Presented study titled Evidence-Based Admissions Decisions Predicting Student Achievement in Medical School at a National Conference, developed in collaboration with VP of Institutional Effectiveness and Chair of the Admissions Committee.
  • Served as member of strategic planning committee
  • Efficiently obtained 501(c)(3) status for the RVU Alumni Association, establishing a thriving organization
  • Developed Mapping, monitored alumni progress and evaluated outcomes as part of the National Center for the Analysis of Healthcare Data.
  • Received numerous Excellence in Communication awards and designed a new brand identity for the University
  • Submitted application and received approval from U.S Immigration and Customs Enforcement to accept International Students for all RVU programs/locations. Served as the Primary Designated School Official (PDSO) and hired Director of International Student Success.
  • Received recognition for University as a Military Friendly School including Top 10 Gold Status
  • Led the planning and execution of an impactful Inaugural Commencement Ceremony
  • Generated plans and processes to increase diversity within the university student body. Created and implemented pipeline programs with schools having large underserved population and worked with community organizations on programming to introduce K-12 students to the health sciences.

Director of Admissions

Everest College
Aurora, CO
09.2005 - 10.2006
  • Hired to turn around a previously strong performing team that had experienced declining performance.
  • Implemented innovative strategies that successfully enhanced team performance.

Director of Admissions

administrationDeVry University/Keller Graduate School of Management
Cleveland, OH
05.2004 - 07.2005
  • PRIDE recipient – Received national recognition as Newcomer of the Year
  • Effectively managed, trained and mentored a high-performing team of 25 within 2 campus locations.

Director of Marketing and Publications

A.T. Still University of Health Sciences
Kirksville, MO; Mesa, AZ
02.2002 - 07.2003
  • Designed and led integrated marketing and PR plan for colleges and schools within the university system
  • Wrote and produced TV, radio, magazine, and newspaper ads
  • Created and analyzed matriculation and marketing surveys; planned and facilitated focus groups
  • Developed new promotional materials reflecting university status
  • Enhanced existing publications; produced new electronic newsletters to strengthen communications with alumni and pre-health advisors
  • Edited and coordinated publication of a book written by the university president; coordinated publicity for the book
  • Established a scheduled university presence on a local radio program
  • Led team consisting of 2 graphic designers, magazine editors, newsletter editor and an administrative assistant
  • Served on the Recruitment and Retention Committee; served as the liaison to the Diversity Committee at Truman University.

Director of Admissions and Marketing

Midwestern University
Downers Grove, IL; Glendale, AZ
05.1991 - 11.2001
  • Developed enrollment and marketing plans resulting in successfully matriculating inaugural classes for new college of osteopathic medicine, pharmacy, and health sciences, in addition to established programs
  • Served on university integration committee to oversee accreditation and logistics to open new campus in Glendale Arizona
  • Developed diversity plan to increase enrollments of under-represented minorities in all medical programs
  • Developed protocol for a new database resulting in more effective tracking and management of applications
  • Increased awareness of programs by working with other schools in state to present seminars to increase awareness of medical school application process
  • Participated in the accreditation process for the University as well as for all colleges and programs (chaired several committees)
  • Increased applications to the College of Pharmacy by creating a Dual Acceptance Program with Loyola, Benedictine, and Millikin University
  • Created list-serve as a tool for new students to get to know each other prior to orientation.

Education

Master of Science in Marketing Communications -

Roosevelt University

Bachelor of Arts in Psychology and Biology -

Northeastern Illinois University

Graduate Course work in Educational Psychology -

National-Louis University

Graduate Course work in Organizational Leadership -

Keller Graduate School of Management

Skills

  • Strategic Enrollment Management Leadership (led teams in multiple locations consisting of student affairs, admissions, marketing, registrar, alumni and external relations)
  • Community Relations and Pipeline Program Development
  • Accreditation Leader
  • Data Analysis and Reporting
  • Higher Education Leadership\
  • Budget Creation and Development
  • Staffing Planning, Hiring, Coaching and Development
  • Senior Leadership Team Member

Volunteer Experience

  • Board Member: Parker Chamber of Commerce
  • Board Member: Crisis Center
  • Rotarian: Kirksville Rotary Club, 2002, 2004, Served as PR Chair, Founded Rotaract Club at A.T. Still University and Truman State University in Kirksville, MO
  • Parker Rotary Club, 2012, Present, Served as Editarian, Founded Rotary Community Corps for Rocky Vista University
  • Developed Winning Entry for City Tag Line for Kirksville, MO chosen from over 500 entries
  • Created Brochure and produced video for Kirksville Chamber of Commerce

References

References available upon request.

Timeline

Vice President of Enrollment Management and External Relations

Rocky Vista University
07.2007 - 01.2024

Director of Admissions

Everest College
09.2005 - 10.2006

Director of Admissions

administrationDeVry University/Keller Graduate School of Management
05.2004 - 07.2005

Director of Marketing and Publications

A.T. Still University of Health Sciences
02.2002 - 07.2003

Director of Admissions and Marketing

Midwestern University
05.1991 - 11.2001

Master of Science in Marketing Communications -

Roosevelt University

Bachelor of Arts in Psychology and Biology -

Northeastern Illinois University

Graduate Course work in Educational Psychology -

National-Louis University

Graduate Course work in Organizational Leadership -

Keller Graduate School of Management

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Julie K. Rosenthal