Julie M. Otremba
New Prague,MN
Summary
Senior product manager with over a decade of experience in product management and digital transformation. Expertise in developing and executing enterprise Adobe Experience Manager (AEM) ecosystems, leading to significant improvements in delivery efficiency. Proven ability to drive product strategy and lead cross-functional teams, achieving a 50% reduction in development time. Committed to optimizing processes and enhancing organizational maturity in marketing technology.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Senior Product Manager, Marketing Technology (AEM)
Humana
Louisville, KY
01.2022 - 12.2025
- Served as product and delivery lead for Humana’s enterprise Adobe Experience (AEM) platforms, owning end-to-end product strategy, product roadmap, governance, and execution across multi-site regulated digital ecosystems supporting marketing, agent, and member experiences.
- Co-owned the enterprise AEM platform strategy and roadmap for Humana’s migration from AMS to AEM Cloud Service, launching six production marketing sites (five headless, one headful), resulting in cost savings of 30% and maintaining a backlog of less than 1%.
- Scaled 100+ reusable AEM components using the Nucleus Style System, enabling brand-aligned design patterns that support rapid campaign launches and long-term platform scalability for 30+ websites.
- Led complex AEM transformation programs from discovery and platform strategy through UX, implementation, and production launch, ensuring alignment with Adobe best practices and enterprise design standards.
- Orchestrated integrated delivery across cross-functional and third-party teams, including engineering, QA, DevOps, marketing, compliance, and external vendors, managing interdependencies across global rollouts, DAM migration, and third-party platforms integrations.
- Directed and mentored a cross-functional delivery organization of 18+ contributors, including Scrum Master and Content Author, while influencing hiring, onboarding, and performance development to mature product and delivery practice.
- Scaled Humana’s AEM ecosystem from a single pilot site to eight enterprise websites supporting 30,000+ pages and 120+ landing pages, enabling faster time-to-market and consistent omnichannel digital experiences.
- Co-led the AEM Assets transformation and migration of 500,000+ assets to AEM as a Cloud Service, establishing scalable metadata, governance, and workflows to support internal teams and agency partners.
- Established AEM governance models and reusable component libraries, reducing development time by 50% and boosting quality.
- Optimized the Agent Marketing Hub (SproutLoud/Ansira), supporting integrations, improving assets workflows through tag management system and operational efficiency by 60%, accelerating agent enablement and reducing friction.
Senior Global Digital Product Manager, Digital Transformation & Strategy
Kohler
Kohler, Wisconsin
06.2021 - 11.2021
- Orchestrated a comprehensive omnichannel strategy, modernizing content and increasing web traffic by 30%.
- Executed digital experiences for five global brands, improving customer journeys and increasing upselling opportunities.
- Directed marketing strategies utilizing Adobe AEM and Salesforce, advancing technology and customer engagement.
- Defined product vision through roadmaps and user stories, aligning with business objectives.
- Collaborated with engineering and UX teams to prioritize feature delivery, improving platform performance and user satisfaction.
- Managed omnichannel web experience from inception to launch on desktop and mobile devices.
- Drove revenue growth by enhancing commerce engagement strategies across five brands.
Associate Director, Product Management
Publicis Sapient
Boston, MA
05.2021 - 06.2021
- Led product and platform initiatives for AEM and Adobe Marketing Cloud, ensuring governance and integration across enterprise platforms and aligning roadmaps across workstreams.
- Advised Humana executive committee on digital transformation and operating model evolution, improving agent-focused marketing enablement in a regulated healthcare environment.
- Managed project timelines and deliverables, aligning outcomes with client expectations.
Senior Digital Product Owner, Web & Marketing
HealthPartners
Minneapolis, MN
01.2021 - 03.2021
- Steered enterprise AEM initiatives, including two hospital migrations and 10 personalized customer shopping landing pages, enhancing member experience and lead opportunities by 20-50% while upgrading platform to V5.
- Led cross-functional teams to define and execute product vision and strategy for digital solutions, aligning development with user needs and business objectives.
- Managed product backlog, ensuring alignment with business goals and user needs.
- Provided leadership and mentorship for product owners and cross-functional teams, ensuring alignment with portfolio priorities and driving successful delivery of business outcomes.
Principal Product Consultant
JM Integrity Marketing
Savage, MN
01.2019 - 01.2021
- Optimized demand generation and marketing automation, resulting in a 27% increase in qualified sales leads.
- Led strategic marketing initiatives that increased client engagement and improved brand visibility.
- Developed comprehensive marketing plan with cross-functional leaders, aligning goals and strategies across teams.
- Executed B2B and B2C marketing strategies, conducted customer research, and created digital content to support sales enablement and drive revenue growth.
Senior Product Manager, Consumer Experience Programs
Prime Therapeutics
Eagan, MN
09.2020 - 12.2020
- Drove digital product initiatives for Medicare, Medicaid, and Commercial pharmacy networks, resulting in a 20% increase in new member acquisition.
- Co-led a home delivery program (90-day supply) with Express Scripts, enhancing member satisfaction for all Blue Cross Blue Shield members, achieving customer service ratings of 4.5 stars.
- Facilitated cross-functional teams to develop and implement innovative pharmacy healthcare product strategies, aligning with organizational goals.
- Collaborated with stakeholders to define and prioritize product vision and roadmap, ensuring alignment with consumer needs.
Senior Product Manager, Marketing & Consumer Engagement
UnitedHealth Group
Minnetonka, MN
04.2018 - 06.2019
- Directed the delivery of three scalable digital platforms, including 100+ pre-member acquisition websites, a post-member activation incentive program, and the organization’s first customizable marketing automation and print-on-demand solution—achieving 25% cost savings, 90% PCP selection, and 70% digital activation.
- Led the delivery and optimization of enterprise digital marketing and communications programs supporting telehealth, ER diversion, and member acquisition initiatives, leveraging Adobe Experience Manager (AEM) to enable compliant, scalable content operations.
- Owned end-to-end launch strategy for CDP across integrated traditional and digital channels, resulting in qualified lead generation, member acquisition, and revenue growth.
- Partnered with Healthcare Data & Analytics and Sales leadership to translate insights into prioritized delivery initiatives, enhancing HOA performance, digital engagement, and end-to-end member experience.
Demand Generation Marketing Manager
Vanco Payment Solutions
Minneapolis, MN
12.2017 - 03.2018
- Managed digital marketing campaigns across platforms, increasing lead generation and engagement.
- Developed marketing strategies to improve brand visibility and strengthen customer engagement.
- Initiated digital demand-marketing transformation by launching marketing automation platform, enhancing campaign efficiency.
Senior Product Manager, Digital Product & Content Strategy
Best Buy
Richfield, MN
07.2015 - 10.2017
- Spearheaded development and execution of marketing and digital strategies for $10 million companies; led national brand awareness campaigns for B2C and B2B, promotions and media; launched over 80 go-to-market digital products (AEM/CSM/Sitecore/CRM/SEO) and performed analytics to inform strategy.
- Led cross-functional teams to develop innovative product strategies and campaigns.
- Managed product lifecycle from concept to launch for consumer electronics.
- Revitalized email campaign strategies and SEM marketing through best practices and trend integration, resulting in average open rates of 25.2%, click-through rates of 5.3%, and 15% growth in revenue and traffic.
Education
Bachelor of Science - Management
University of Phoenix
Phoenix, AZMini Master of Business Communication -
University of St. Thomas
Minneapolis, MNSkills
- AEM and MarTech platforms
- Adobe Experience Manager
- Adobe Experience Cloud
- Product strategy
- Product and platform leadership
- Platform ownership
- Agile product delivery
- Headless CMS architectures
- Cloud migration
- Data-driven optimization
- Digital asset management
- Delivery optimization
- Governance models
- Cross-functional team enablement
- Team mentorship
- People leadership
- Product maturity
Certification
- Project Management Professional (PMP)
- Certified Scrum Product Owner (CSPO)
- Accessibility for Product Managers & Designers-Deque University
- Adobe Digital Learning Services (Cloud, Platform, AEM, Assets, Headless, Workfront, CJO, CDP, SEO)
- Effective Product Management
- Search Engine Optimization
- Effective Implementation of E-Commerce/E-Business
- SAFe Product Owner / Product Manager (in progress)
- GEN AI (in progress)
Skills
Product Strategy & Multi-Year Roadmaps, Platform & Portfolio Ownership (AEM / MarTech), Enterprise Governance & Operating Models, AEM & MarTech Platforms, Product Team Leadership & Mentorship, Cross-Functional & Matrixed Team Enablement, Organizational Product Maturity, Agile / Scrum / SAFe Product Delivery, Platform Modernization & Cloud Migration, Data-Driven Optimization & Experimentation
Timeline
Senior Product Manager, Marketing Technology (AEM)
Humana
01.2022 - 12.2025
Senior Global Digital Product Manager, Digital Transformation & Strategy
Kohler
06.2021 - 11.2021
Associate Director, Product Management
Publicis Sapient
05.2021 - 06.2021
Senior Digital Product Owner, Web & Marketing
HealthPartners
01.2021 - 03.2021
Senior Product Manager, Consumer Experience Programs
Prime Therapeutics
09.2020 - 12.2020
Principal Product Consultant
JM Integrity Marketing
01.2019 - 01.2021
Senior Product Manager, Marketing & Consumer Engagement
UnitedHealth Group
04.2018 - 06.2019
Demand Generation Marketing Manager
Vanco Payment Solutions
12.2017 - 03.2018
Senior Product Manager, Digital Product & Content Strategy
Best Buy
07.2015 - 10.2017
Bachelor of Science - Management
University of Phoenix
Mini Master of Business Communication -
University of St. Thomas