Julie S. Flower
Minneapolis,MN
Summary
Proven success and experience in building, scaling, and managing product marketing teams; driving revenue by strategically taking solutions to market; leading initiatives to expand market and competitive intelligence; developing compelling messaging, positioning, and enablement to drive sales and customer retention; natural leader and collaborator, true team player bringing passion and enthusiasm to all cross-functional interactions and outcome-focused results.
Overview
28
28
years of professional experience
1
1
Certification
Work History
Director of Product Marketing
Vasion
10.2022 - 01.2024
- Developed and executed company’s first go-to-market (GTM) strategy, contributing to $70M ARR, 75% increase YoY
- Built, led, and scaled company’s first outcome-focused, data-driven, 8-person product marketing team
- Implemented company’s first competitive intelligence platform to influence product strategy and drive sales
- Created company’s first GTM roadmap to ensure consistent communication of release and launch dates
- Spearheaded company’s first product training program enabling sales to be credible and authoritative sellers, contributing to 5% pipeline growth YoY and 30% confidence improvement
- Launched company’s first Beta program to ensure product-market fit prior to launch
Director of Product Marketing
Digital River
03.2019 - 08.2022
- Developed and executed go-to-market strategy for 51 products, contributing to 14% YoY revenue growth
- Led marketing initiative to support new global vertical markets inclusive of new personas and buyer journey
- Implemented first formal win-loss program to improve business processes
- Developed first-of-its-kind guide to increase qualified leads, and drive prospect self-education
- Spearheaded new developer portal providing self-service demos and free trials to prospects
- Attracted, retained, and led a high-performing 7-person marketing team
Sr. Manager, Product Marketing
Digital River
10.2018 - 03.2019
- Developed formal product launch process with cross-functional stakeholders to ensure a coordinated launch
- Created new messaging and product naming, moving from full-stack commerce provider to modular solution
Director of Marketing
West Academic
06.2016 - 10.2018
- Developed and implemented company’s first digital marketing strategy including social media and SEO
- Launched first-of-its-kind subscription-based institutional assessment product in law school space
- Commissioned critical market research and incorporated findings into strategy and marketing deliverables
- Led B2C marketing strategy resulting in 125% YoY growth in revenue and 65% YoY growth in eCommerce sales
Manager, Corporate Marketing
West Academic
02.2013 - 06.2016
- Developed new corporate branding and identity standards
- Developed and executed multi-channel strategic marketing plans that drove revenue of $43M in legal publishing
- Achieved 37% savings YoY of $2.1M budget
- Built and led a high-performing, 8-person marketing team
Sr. Strategic Marketer, Law School Publishing
Thomson Reuters Corporation
06.2008 - 02.2013
- Managed $200K marketing budget including direct marketing and trade shows
- Led annual coordination and strategy for 15+ trade shows and customer events
- Developed new author video program and produced over 50 promotional videos
- Instrumental in development and launch of first Thomson Reuters mobile app
Strategic Marketer, Corporate Segment
Thomson Reuters Corporation
06.2005 - 06.2008
- Drove new sales revenue of $42M, contributing to 25% YoY new sales growth by developing strategic programs
- Analyzed financial and demographic data to provide recommendations and develop targeted marketing programs
Global Marketing Program Manager
Eaton Corporation
06.2002 - 06.2005
- Facilitated successful integration of five acquired business marketing departments
- Enhanced brand equity by developing and executing global media plan and advertising campaign
Collateral Production Manager
Eaton Corporation
09.1999 - 06.2002
- Managed $1.5M budget including literature fulfillment program and marketing collateral lifecycle
Marketing Coordinator
Sun Seed Co. Inc
04.1996 - 09.1999
Education
BA - Psychology
Bowling Green State University
Bowling Green, OHSkills
- Go-to-market Strategy
- Competitive Intelligence
- Sales Enablement
- Cross-functional Collaboration
Certification
Product Marketing Alliance (PMA) Core Certified, 2023
ACE Leader, Minnesota Technology Association (MNtech), 2020
Pragmatic Marketing Certified, Pragmatic Institute, 2018
Timeline
Director of Product Marketing
Vasion
10.2022 - 01.2024
Director of Product Marketing
Digital River
03.2019 - 08.2022
Sr. Manager, Product Marketing
Digital River
10.2018 - 03.2019
Director of Marketing
West Academic
06.2016 - 10.2018
Manager, Corporate Marketing
West Academic
02.2013 - 06.2016
Sr. Strategic Marketer, Law School Publishing
Thomson Reuters Corporation
06.2008 - 02.2013
Strategic Marketer, Corporate Segment
Thomson Reuters Corporation
06.2005 - 06.2008
Global Marketing Program Manager
Eaton Corporation
06.2002 - 06.2005
Collateral Production Manager
Eaton Corporation
09.1999 - 06.2002
Marketing Coordinator
Sun Seed Co. Inc
04.1996 - 09.1999
BA - Psychology
Bowling Green State University
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