Julieta Villicana Cahue
Houston,Tx
Summary
Creative and innovative art director with comprehensive experience in leading visual design projects from concept through completion. Skilled in collaborating with teams to create compelling branding, advertising campaigns, and multimedia designs. Demonstrated ability to blend artistic vision with project objectives to deliver impactful visual narratives. Successfully enhanced brand visibility and engagement across various platforms through strategic design initiatives.
Overview
22
22
years of professional experience
1
1
Certification
Work History
LatAm Account Manager, Design-Digital Project and Translations Manager
Shell International and Shell USA
Houston, USA
03.2020 - 03.2025
- Directed brand strategy initiatives and implemented innovative marketing projects for Shell International, driving measurable success.
- As a co-founder of Market Group, a startup 360 marketing firm in Houston, TX, I built and mentored a high-performing creative team, driving the production of exceptional digital content.
- Led execution of integrated marketing campaigns across multiple channels.
- Demonstrated expertise in budget management, strategic communication, and creating collaborative environments.
- Leveraged analytics and consumer insights to develop marketing solutions that align with target audience preferences.
- Directed budget management for initiatives ranging from $10K to $500k, overseeing events, digital experiences, and social media campaigns.
- Created detailed project plans and coordinated resource distribution for strategic alignment.
- Manage agency operations, budget oversight, and logistics for printing and installation.
- Enhanced partner networks through successful onboarding of Latin American agencies.
- Facilitated continuous engagement by aligning service delivery with client expectations.
- Managed projects to secure new business opportunities.
- Streamlined operations by coordinating business unit discussions to refine workflows.
- Streamlined processes for global translation requests to meet set deadlines and uphold industry standards.
- Managed relationships with language service providers and internal stakeholders to enhance collaboration.
Art Director - Co-founder
Marqet Group
Houston, USA
04.2017 - 02.2019
- Company Overview: Startup 360 Marketing
- Co-founded and led a dynamic design agency, specializing in art direction and creative strategy
- Responsible for recruiting and interviewing new team members to build a high-performing design team, including specialists in media, web, and graphic design
- Developed and implemented an organized file management system to streamline client data access, ensuring clarity between project versions and facilitating efficient revisions
- Oversaw digital content creation, managing website, social media, and advertising production to ensure brand consistency and high-quality output
- Collaborated cross-functionally to align creative strategies with business objectives, significantly enhancing customer experience and engagement
- Built, mentored, and led a talented creative team, fostering a culture of innovation, collaboration, and excellence
- Approved all social media and marketing assets-including GIFs, animations, and short films-to ensure brand alignment and adherence to quality standards
- Developed and presented tailored artistic approaches to clients, effectively communicating creative concepts and strategies
- Managed project timelines and final production processes, ensuring timely delivery and successful execution of creative projects
- Startup 360 Marketing
Design-Digital Project Manager - Creative Solutions
COSENTINO
Sugarland, USA
03.2016 - 03.2017
- Leveraged websites, emails, social media, and blogs to set digital marketing strategies.
- Produced vector and animated graphics for portions of television broadcasts.
- Oversaw product design, print design, and marketing collateral from concept to completion.
- Developed creative strategies to increase customer engagement with graphic design solutions.
- Organized brainstorming sessions to come up with innovative ideas for campaigns.
- Created design concepts and sample layouts using knowledge of layout and design principles.
- Reviewed final layouts, making improvements and suggestions as needed.
- Generated digital image files for use in digital and traditional printing.
- Developed layouts for product graphics, company collateral and web sites.
Graphic Designer Lead, Print Shop Manager
Register Tapes Unlimited
Katy, USA
06.2011 - 04.2016
- Presented design concepts to stakeholders, articulating design choices and revisions as needed.
- Utilized typography, color, and layout to enhance visual communication and message clarity.
- Created visual concepts using computer software to communicate ideas that inspire, inform, or captivate consumers.
- Maintained a digital asset library, organizing graphics, photos, and artwork for easy access.
- Developed graphics, logos and layouts for product illustrations, company logos, and websites.
- Edited photographs for use in digital media platforms including web banners and social media posts.
- Managed multiple design projects simultaneously, ensuring timely delivery and adherence to brand standards.
- Oversaw product design, print design and marketing collateral from concept to completion.
- Created print materials, such as brochures, flyers, and business cards, from concept to completion.
Marketing Department Manager
La Subasta Newspaper
Houston, USA
08.2007 - 06.2011
Multidisciplinary Artist
Ten Colours shoes
Leon, Mexico
01.2003 - 06.2005
Education
Bachelor's degree - Graphic Design and Marketing Major with a Minor in Fine Art
Universidad La Salle
Skills
- Strategic Development
- Comprehensive Marketing Planning
- Project Execution
- Brand Management
- Effective Creative Leadership
- Creative problem solver
- Team-Oriented Collaboration
- Design Expertise
- Holistic Problem Solving
- Performance Monitoring (KPIs)
- Supplier Relationship Management
- Brand Promotion Oversight
- Creative Problem-Solving
- Strong Organizational Skills
- Stakeholder Engagement
- Proficient in Adobe Suite
- Expertise in Microsoft Software
- WordPress Design Expertise
- Canva Graphic Design Expertise
- Google Analytics Proficiency
- Adobe Analytics Proficiency
Certification
- Employee of the Year, Subasta, 2008, 2009
- Employee of the Year, RTUI, 2014
- SELIDER MEXICO
Languages
- Spanish, Native
- English, Native
- Italian, Beginner
Personal Information
Title: Art Director - Design and Digital Project Manager
Languages
English
Full Professional
Spanish
Native/ Bilingual
Affiliations
- Feature in Latino Art Now Houston: "Latino cARTographies" Digital Gallery.
Timeline
LatAm Account Manager, Design-Digital Project and Translations Manager
Shell International and Shell USA
03.2020 - 03.2025
Art Director - Co-founder
Marqet Group
04.2017 - 02.2019
Design-Digital Project Manager - Creative Solutions
COSENTINO
03.2016 - 03.2017
Graphic Designer Lead, Print Shop Manager
Register Tapes Unlimited
06.2011 - 04.2016
Marketing Department Manager
La Subasta Newspaper
08.2007 - 06.2011
Multidisciplinary Artist
Ten Colours shoes
01.2003 - 06.2005
- Employee of the Year, Subasta, 2008, 2009
- Employee of the Year, RTUI, 2014
- SELIDER MEXICO
Bachelor's degree - Graphic Design and Marketing Major with a Minor in Fine Art
Universidad La Salle
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