Julieta Cervantes

At Hey Banco, the pioneering digital bank in Mexico, I played a key role in digitizing all bureaucratic processes, enabling customers to create an account in minutes.

• Collaboration in new digital products made from scratch for up to 400k users.
• Conferred with management and development teams to prioritize needs, resolve conflicts, and develop solutions.
• UX for OBD, credit products, debit, client profile, and rewards.
• Data Analysis for Product Improvements and Business Strategy.
• Follow up with stakeholders inside the company.
• Data-driven decision.
• Implementation of internal work processes for collaboration.
• Integrated analytics tools into products to measure usage patterns and optimize the user experience.
• Designed effective navigation structures that improved usability across multiple platforms.
• Mentored designers on best practices in UX and UI design principles.

It is a non-profit private assistance institution with 245 years of continuous operation. The founding vocation is to help those who need it through collateral loans, financial services, and social investment.

• Part of the Innovation area oversees new work methodology for all the institutions and new work processes.
• Redesign of leading websites with accessibility guidelines.
• Set a new design system to work horizontally in all new digital spaces: websites, and apps.
• Developed user stories, customer journey maps, and personas for product design.
• New product features for getting user data.
• Built relationships with external vendors who provided tools necessary for successful product launches.
• Worked closely with software engineers to ensure all technical requirements were met during development cycles.

Granos San Miguel is a local company responsible for corn processing and productive development.

• Assisted in selecting each project's colors, images, text style, and layout.
• Provided support on photo shoots related to the project's needs.
• Edited photographs for digital media platforms, including web banners and social media posts.
• Maintained up-to-date knowledge of industry trends in graphic design technologies.
• Utilized Adobe Creative Suite (Photoshop, Illustrator, InDesign) to create visually appealing designs.
• Implemented client feedback into design revisions, ensuring final deliverables meet project requirements.

Global Misdel is a local Mexican company that makes visual merchandising products for medium and large corporations.

• Prepared instructions and guidance for workers assembling final layouts for printing.
• Developed layouts for product graphics, company collateral, and websites.
• Generated digital image files for use in digital and traditional printing.
• Assisted in developing and maintaining brand guidelines to ensure consistency across all materials.