JULIETA SICARD

* Manage daily salon operations, staff scheduling, inventory, retail sales and guest satisfaction.
* Lead and coach a team of stylists, ensuring high service standards and operational efficiency.
* Balance multiple responsibilities including reception, styling support, and management tasks.
* Sales , KPI , PSL
* Revenue per Client , Client and Stylist retention rate , Treatment upsell rate, Staff productivity, Customer satisfaction score
*Maintain performance metrics and reporting for operational excellence.

*Recruited and hired salon personnel bringing expertise, enthusiasm and talent to business.

* Cultivated and sustained robust client relationships with US companies in Central and South America, achieving 100% client retention.
*Negotiated with retail owners and CEOs to surpass aggressive global sales targets.
*Organized product-focused events and participated in international beauty fairs to enhance brand visibility.

*Developed relationships with clients and potential clients to improve business growth.

*Collaborated with Regional Sales Managers to make strategic sales decisions.

* Founded and led a consulting firm providing strategic advisory services to spas and salons, focusing on operations, marketing, staff development, and client experience optimization.
* Designed and implemented business strategies that improved efficiency, profitability, and service quality, delivering measurable results for luxury and professional spa brands.
* Developed and conducted comprehensive staff training programs, elevating luxury service standards, brand consistency, and client retention.
* Collaborated with management teams to streamline workflows, enhance operational performance, and drive growth across multi-location operations.
* Advised on brand positioning and marketing initiatives, helping spas and salons attract and retain high-value clientele.
* Advised clients on website content, product selection, and pricing strategies, ensuring alignment with brand positioning and maximizing revenue opportunities
* Portfolio :La Roche Posay, Merck Iklen , Avene, Bioderma, Dermalogica, Sans Soucis, Pevonia, Revlon, Pevonia, Wella , Kerastasse , Almay among others