JULIE TAEKO GRAMLICH
Https://julietaeko.com/portfolio,Https://www.linkedin.com/in/gramlich/
Summary
Growth-minded, curious, empathetic, and results-oriented marketing leader with over 10 years of B2B / B2C software marketing experience and a successful track record in delivering meaningful value to customers. Successful track record of cross-functional collaboration with teams, contributors, stakeholders across multiple seniority levels. Experienced storyteller with strong messaging and content development skills, and a proven track record in planning strategic, complex business activities that drive business outcomes. Ability to excel in an ambiguous environment and re-prioritize to align with business objectives. Intellectually curious and stay apprised of the latest trends, strategies, and competitive marketplace. Strong attention to detail and ability to execute efficiently and effectively with positive influence. Passionate about empowering women, learning more, and obtaining more certifications.
Overview
3
3
years of professional experience
Work History
Marketing Director
WGMI Industries
10.2021 - Current
- Created branding pillars, the marketing vision, social media campaign strategies, and videos for a B2C Web3 company
- Collaborated with sales team to increase brand awareness and enhance business development by building and maintaining relationships with 5 key partner accounts
- Regularly updated and edited content for WGMI's websites
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Created innovative strategies to drive customer engagement.
Senior Solutions Engineer
Oracle
04.2022 - 08.2022
- The only Knowledge Manager for a team of 40 Solutions Engineers on a 6-person team for Oracle CX
- Launched a new internal tool called Obsidian to streamline content for our knowledge bases on OraDocs, easily navigate shared deal work, automate weekly status calls, collaborate on large projects, and curate a library database
- Streamlined and created a use case library of over 150+ stories and reusable content to better sell the story based on our client’s personas and where they were in the customer journey
- Worked with software development and testing team members to design and develop robust solutions to meet client requirements for functionality, scalability and performance
- Prepared detailed reports on updates to project specifications, progress, identified conflicts and team activities
Product Marketing Manager
Curvo Labs
Evansville, IN
04.2021 - 03.2022
- Worked directly for the CEO and was the founding PMM at a healthcare supply chain startup with 20 employees
- Built 6 comprehensive buyer personas, replete with competitive differentiation, targeted messaging for various segments, address pain points with targeted solutions, and identify business impact for each buyer persona
- Created new customer-facing sales presentation (pitch deck) to increase close rates and equip the sales teams with new messaging, product positioning, and strategic vision
- Designed 20-page competitive advantage (battle) card to highlight unique value propositions, outline differentiable brand messaging, and effectively support sales, customer success, and product representative teams
- Owned competitive intelligence and enabled cross-functional teams through market and industry analysis
- Orchestrated a consumer research project by interviewing 12 customers, gaining feedback on product improvements, and developing an insightful executive summary for company leadership and customer success team
- Developed the end-to-end launch of 3 new product releases and managed the cross-functional, core team implementation of the go-to-market (GTM) plan as well as facilitated and led sales training, leading to an immediate increase in ARR by $200K
- Delivered key recommendations to the C-Suite 2x/month by developing presentations on competitive, market, and consumer insights
- Translated customer and market needs for the product roadmap
- Strengthened product marketing initiatives by generating 8 data and product sheets with use cases, evergreen company information, and competitive advantages
- Contributed to the vision, strategy and roadmap for new product releases, managed the business case, identified the value propositions, and was the go-to person for the product portfolio
- Advocated for customers through 15 one-to-one interviews and positively influencing the product roadmap
- Understood the customer’s specific use cases and helped solve their problems
- Supported the product manager with a data-driven approach to developing new features and planning the technical roadmap
- Increased Curvo's sales and brand exposure by developing new packaging, collateral, and sales materials and optimizing target audience reach
- Worked closely with product development teams to create and maintain marketing materials for sales presentations and client meetings
- Communicated value proposition and positioning to sales team and developed tools to support the selling process
Product Marketing Manager
Searchmetrics
11.2019 - 03.2020
- Worked with the Director of PMM at an SEO / SEM B2B SaaS startup with 20 full-time employees in San Mateo
- Pioneered strategic customer marketing programs to achieve a successful 23% open rate
- Oversaw strategic direction for customer marketing program and framework by creating sales collateral, forming creative campaigns, and tracking data analytics and KPIs (Key Performance Indicators)
Education
Master of Economics - Economics
09.2019
- Dean's Honor List 2017-2019
- MEXT Japanese Government Scholarship Recipient
- PhD Candidate
Bachelor of Arts - Political Economy
05.2011
Skills
- Multi-Channel Marketing Strategy
- Customer-Centric Approach
- Stakeholder Communications
- Expert Storytelling
- Product Marketing Strategy
- Go-to-Market (GTM) Strategy
- Content Development
- Marketing Communications
- Quantitative, Qualitative Analysis
- Software Testing and Validation
- Sales Enablement
- Content Management
- Complex Problem-Solving
- Verbal and Written Communication
- Technical Writing
- Eagerness to Learn New Technologies
Timeline
Senior Solutions Engineer - Oracle
04.2022 - 08.2022
Marketing Director - WGMI Industries
10.2021 - Current
Product Marketing Manager - Curvo Labs
04.2021 - 03.2022
Product Marketing Manager - Searchmetrics
11.2019 - 03.2020
Kyoto University - Master of Economics, Economics
University of California, Berkeley - Bachelor of Arts, Political Economy
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