Founder and Email Strategist at JC Marketing Innovations, partnering with ecommerce and education brands to revolutionize email marketing efforts. Extending beyond just writing emails, I specialize in helping businesses establish meaningful connections with customers, enhancing retention rates, and driving revenue through tailored, data-driven strategies. Certified in Klaviyo and ecommerce email strategy, offering a unique blend of creativity, strategic thinking, and analytical insight to every project. Objective is to alleviate the burden of email marketing while ensuring remarkable results. Collaborate to develop customer-centric email campaigns that captivate and convert.
Hi, I’m
Juliette Cabrera
North Arlington,NJ
Summary
Overview
14
years of professional experience
3
Certifications
Work History
ATL Canvas and Print
Freelance Email Strategist & Copywriter
09.2024 - Current
Job overview
- Solely managed the entire email marketing funnel, including content creation, scheduling, implementation, and performance analysis, ensuring alignment with business goals.
- Created and optimized customer journeys, including automated welcome flows, post-purchase sequences, and retention campaigns to drive customer loyalty and repeat purchases.
- Provided monthly reports, owning and tracking the performance of email campaigns and key metrics, delivering actionable insights to improve outcomes.
- Implemented A/B testing and customer segmentation strategies, optimizing content to boost engagement and conversions.
- Tracked revenue generated directly from email marketing, attributing 40% of total monthly revenue to email campaigns.
- Monitored deliverability rates, ensuring compliance with email marketing regulations (e.g., GDPR, CAN-SPAM) to maintain list health and avoid penalties.
- Developed promotional strategies for monthly campaigns and high-stakes events, including Black Friday and Cyber Monday, aligning email efforts with the company’s broader marketing goals.
- Collaborated closely with the CEO to align email marketing initiatives with overall business objectives, driving consistent growth.
Collegeboard
Assessment Specialist
08.2022 - Current
Job overview
- Write clear and engaging SAT math questions and rationales, ensuring accessibility and clarity for a broad audience
- Contribute to the development of new assessments, reviewing and refining content to meet high-quality standards
- Lead efforts to improve readability and tone of assessment materials, ensuring content is engaging and accurate
- Provide data-driven insights through statistical analysis to continuously improve assessment performance
Jose Martí STEM Academy
Mathematics Coach
09.2017 - Current
Job overview
- Led cross-functional projects involving report writing and detailed communication that helped secure Middle States Accreditation within 3 years
- Developed and documented educational strategies, sharing insights through written materials and professional development content
- Spearheaded the communication of best practices for teaching across the district, including writing documentation for staff
Jose Martí Freshman Academy
Mathematics Teacher
09.2010 - 06.2017
Job overview
- Created instructional materials and lesson plans aimed at engaging and motivating students in complex subjects
- Wrote communications to parents, administrators, and stakeholders, ensuring that academic concepts and classroom goals were clearly conveyed
Education
New Jersey City University
Master of Arts (M.A.) from Mathematics
01.2014
University Overview
New Jersey City University
Bachelor of Arts (B.A.) from Mathematics Education
01.2010
University Overview
Skills
- Email Marketing Calendar Management
- Email Campaign Execution
- Automated Email Flows
- A/B Testing
- Campaign Optimization
- Email Strategy Development
- KPI Monitoring and Reporting
- Voice of Customer Research
- Promotional planning
- Content Strategy
- Problem-Solving
- Cross-Functional Team Collaboration
Certification
- eCommerce Email Bootcamp | Samar Owasis | 2024
- Klaviyo Certified | 2024
- Hubspot Email Marketing Certified | 2024
- Copy School Certification | in progress
Languages
Spanish
Professional Working
Software
Klaviyo
Shopify
Google Suite
Accomplishments
Accomplishments
- Generated a 200% increase in Black Friday/Cyber Monday sales through a targeted welcome sequence and personalized promotions.
- Increased email-to-purchase conversion rate by 75% through the creation of data-driven, customer-centric email flows.
- Boosted deliverability by 90% by refining customer segmentation and ensuring personalized, relevant content was sent to each audience.
- Increased email open rates by 72% and click-through rates by 21% through targeted subject line testing and customer segmentation.
- Automated over 80% of email marketing efforts, including welcome sequences, abandoned cart flows, and post-purchase upsells,