Summary
Overview
Work History
Education
Skills
Timeline
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Julio Gonzalez

Parlin,NJ

Summary

Go-getter candidate eager to utilize my analytical and research skills to grow your company. Experience with social media ads and social media management, with an understanding of marketing and communications in general. I love working with teams and try to be a valuable asset to any team I'm part of.

Overview

6
6
years of professional experience

Work History

Social Media Manager

ELM Home & Building Solutions
01.2020 - Current
  • Manage and oversee all paid and organic social media content
  • Ensuring the company's CPA benchmark is met for paid advertising
  • Use social media marketing tools such as Emplifi, Hootsuite, and Sprout Social
  • Manage multiple social media platforms, ensuring a consistent brand voice and message.
  • Analyze performance metrics to identify areas for improvement and optimize social media campaigns.
  • Collaborate with cross-functional teams on integrated marketing initiatives, resulting in increased online presence.
  • Manage targeted media buying campaigns, driving website traffic and generating leads.
  • Monitor social media trends and emerging platforms, adopting new strategies to stay ahead of the competition.
  • Created comprehensive reports on social media performance, presenting data-driven insights to Directors.
  • Lead team meetings and training sessions, fostering collaboration among team members for optimal results in social media management tasks.
  • Increased customer engagement through social media.
  • Analyzed marketing plan and social media strategies to identify strategic weaknesses and make recommendations for improvements.
  • Collaborated with other departments to develop integrated branding and public relations strategies.

Social Media Specialist (Freelance Role)

The Halal Guys Franchise National
04.2018 - 10.2021
  • Managed and monitor all social media accounts to ensure a competitive online presence
  • Created social media sales funnels to drive sales for the catering side of the business
  • Routinely tracked data to optimize targeted social campaigns and assign ROI-driven metrics to each campaign
  • Created various metrics-focused reporting outlining social media performance and key learnings on a monthly basis.
  • Increased brand awareness by developing and implementing targeted social media campaigns.
  • Enhanced customer engagement with the creation of relevant and shareable content across various platforms.
  • Generated leads through effective paid advertising campaigns on Facebook and Instagram.
  • Managed social media accounts, ensuring timely responses to comments, messages, and reviews for enhanced customer service.
  • Collaborated with cross-functional teams to align messaging and visuals for cohesive brand identity across all channels.
  • Grew social following by researching trends, identifying influencers, and engaging with potential partners for promotional activities.
  • Tracked competitor activities to identify opportunities for growth within the market space and mitigate potential threats.

Paid Social Media Specialist

Refuel Agency
12.2017 - 01.2020
  • Planned, managed, and organized marketing campaign efforts across Facebook, Instagram, Pinterest, and Twitter
  • Led client reporting calls on social media campaign results
  • Outlined strategies for each social media platform to fully take ownership of the digital planning process for all social media campaigns
  • Educated the sales team and account management teams as to best practices for social media marketing on an ongoing basis so they can effectively sell to clients and ensure client satisfaction and retention.

Education

Bachelor's in Marketing -

Rutgers University
05.2012

Skills

  • Growth marketing
  • Sales and Client Relations
  • Organic social media: Facebook, Twitter (X), YouTube, Instagram, and TikTok
  • Paid Ads Campaign Management
  • Marketing Funnel Architechure
  • Audience Analysis
  • Market Research
  • Data Analysis and Reporting
  • Lead Generation

Timeline

Social Media Manager

ELM Home & Building Solutions
01.2020 - Current

Social Media Specialist (Freelance Role)

The Halal Guys Franchise National
04.2018 - 10.2021

Paid Social Media Specialist

Refuel Agency
12.2017 - 01.2020

Bachelor's in Marketing -

Rutgers University

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Julio Gonzalez