June Alian
Portland,OR
Summary
Experienced strategic communications leader with expertise in crafting and implementing comprehensive earned and digital media campaign strategies. Skilled in identifying unique brand strengths across diverse sectors and leveraging authentic storytelling for effective organizational communication. Specialties include earned and digital media strategy, content creation, SEO optimization, thought leadership, and adept project management. Sector experience spans social issue advocacy, non-profit, labor rights, justice reform, entertainment, spirits, and consumer product goods.
Overview
15
15
years of professional experience
Work History
Communications Principal
Desert Sun PR
10.2020 - Current
- Strategic communications leader specializing in building and executing earned and digital media campaign strategies from the ground up
- Regardless of sector, I dig deep to find what makes a brand/organization stand out amongst the noise and rely on authentic storytelling tactics to best communicate organizational goals
- Specializing in earned and digital media strategy, content writing, SEO optimization, thought leadership, and project management in sectors including: social issue advocacy, non-profit, labor rights, justice reform, entertainment, spirits, and consumer product goods
- Past and present clients include: United for Respect, BerlinRosen, MPRM, United for Respect, The League, Equal Justice USA, Coqual, Uncommon Law, KET's Stories for Justice, iTVS, Karma Water, ButterBox, Dr. Marvin Singh, Tradecycle Capital, Political Playlist, EmpowHER Conference, and others.
Communications Lead
MOJO PSG
10.2018 - 10.2020
- Communications lead on client account Angel's Envy Bourbon with a main focus on shepherding the incubation brand and its executive team into the national spotlight as the label prepared for a full national and international distribution
- Create and implement national and local publicity campaigns driving awareness of brand initiatives and new product launches, Work with local tourism initiatives to position Louisville as a go-to destination
- Event planning and execution surrounding PR launches and initiatives
- Establish and nurture relationships with consumer, digital and B2B press and influencers
- Management of six-figure annual account budget management to ensure all PR initiatives are executable,
- Multi-year strategic brand communication planning for the company and executive team including Co-founder and Chief Innovation Officer Wes Henderson
- Create strategy framework and execution of the brand's CSR initiative Toast the Trees, Executive team media training
Publicity Director
SKYBOUND ENTERTAINMENT
01.2014 - 10.2018
- Launched first-ever in-house PR team for Skybound Entertainment, a dynamic multi-media entertainment company founded by The Walking Dead creator Robert Kirkman and his longtime business and producing partner David Alpert
- Responsible for strategic brand growth, and campaign strategy and execution, for the company's rapidly expanding TV, film, emerging platforms, live events, licensing, digital and tabletop games, online channel businesses
- Spearhead executive team press initiatives in all publicity sectors to build company and brand awareness
- Media and executive relations for all global operations including Skybound's Vancouver-based, Skybound North and sister company Wind Sun Sky Entertainment based in Canada
- Personal publicity and thought leadership development for The Walking Dead creator and Skybound Entertainment Chairman Robert Kirkman and Executive Producer and Skybound Entertainment CEO David Alpert
- Strategize and execute short and long-term campaign plans within various mediums including television, film, digital media, and interactive gaming
- Management of all internal communications and External PR agency management
- Campaign partners include AMC, Cinemax, Amazon, YouTube, Skydance, and more, Identify and execute company and executive presence at key consumer and industry events including SXSW, Sundance, San Diego Comic Con, New York Comic Con, etc.
- Establish and nurture relationships with consumer, digital and B2B press and influencers
- Run executive events including retreats, media training seminars etc.
Publicity Manager
KLEAR PR
02.2009 - 01.2014
- Oversaw international television publicity campaigns for such major clients as including CBS Studios International and Lionsgate Television
- Created and executed campaign-targeted strategies for premium television series including Mad Men, Dexter, NCIS franchise, Hawaii 5-0, and more
- Specific responsibilities include, but not limited to: Worked with broadcasters in over 200 markets to strategize and implement campaigns for over 30 US-produced series, Facilitated interviews and press tours with show talent and executive producers
- Organized visits for large groups of journalists including managing logistics, liaising with production, managing talent schedules, etc.
- Coordinated talent and show presence for key industry events including TCA, MIPCOM, MIPTV, HFPA conferences, NATPE, LA Screenings, Cannes Lions, etc.
- Worked with domestic counterparts and executive producing teams to ensure the network and/or studio vision for the series translated internationally
Education
Bachelor of Arts - Communication, Public Relations
California State University, Fullerton
Skills
- Digital and Earned Media Strategy
- Thought Leadership Development
- Influencer Management
- Content Strategy
- Brand and Messaging Development
- Crisis Management
Timeline
Communications Principal
Desert Sun PR
10.2020 - Current
Communications Lead
MOJO PSG
10.2018 - 10.2020
Publicity Director
SKYBOUND ENTERTAINMENT
01.2014 - 10.2018
Publicity Manager
KLEAR PR
02.2009 - 01.2014
Bachelor of Arts - Communication, Public Relations
California State University, Fullerton
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