Summary
Overview
Work History
Education
Skills
Timeline
Generic

JUNE ALIAN

Portland,OR

Summary

Experienced strategic communications leader skilled in crafting and implementing comprehensive earned and digital media campaign strategies. Recognized for identifying unique brand strengths across diverse sectors and utilizing authentic storytelling to enhance organizational communication. Specializes in earned and digital media strategy, content creation, SEO optimization, thought leadership, and project management within sectors such as spirits, consumer product goods, corporate strategy, entertainment, social issue advocacy, and non-profit organizations.

Overview

16
16
years of professional experience

Work History

Account Supervisor (Contract)

McPherson Strategies
12.2024 - Current
  • Manage high-priority account relationships with clients such as HP Inc. and HP Foundation, Nike, Ford Philanthropy (formerly Ford Fund), Tilt Collective and Common Sense Media.
  • Work closely with integrated teams, including social and paid media teams, to ensure alignment on messaging, deliverable timelines, and overall campaign objectives.
  • Provide strategic recommendations and manage agency resources to fulfill client's communications needs.
  • Conceive, develop and execute strategic communications campaigns on client's behalf, matching strategies to client objectives and KPIs.
  • Spearhead initiatives aimed at improving internal workflows, leading to more efficient project completion timelines.
  • Partner with account team director to drive long-term account planning, growth, and success.

Communications Principal

Desert Sun Communications
10.2020 - Current
  • Strategic communications leader specializing in building and executing internal, earned and digital media campaign strategies from the ground up
  • Regardless of sector, I dig deep to find what makes a brand/organization stand out amongst the noise and rely on authentic storytelling tactics to best communicate organizational goals
  • Specializing in earned and digital media strategy, project management, corporate and internal communications, thought leadership, content writing, SEO optimization, and project management in sectors including: spirits, consumer product goods, entertainment, social issue advocacy, non-profit, labor rights, and justice reform
  • Past and present clients include: Angel's Envy Bourbon, Treaty Oak Whiskey, Karma Water, ButterBox, BerlinRosen, United for Respect, Equal Justice USA, Coqual, Uncommon Law, KET's Stories for Justice, iTVS, MPRM, The League, Dr
  • Marvin Singh, Tradecycle Capital, Political Playlist, and others
  • Communications lead across firms client suite with a focus on firm's spirits portfolio
  • Clients included Angel's Envy, Teeling Whiskey and Treaty Oak Whiskey
  • Collaborated with cross-functional teams for successful product launches and promotional initiatives
  • Managed crisis communications, mitigating reputational risks and preserving company image
  • Created campaigns with a focus on shepherding incubation brands and their executive team into the national spotlight as they prepared for full national and international distribution
  • Created and implemented national and local publicity campaigns driving awareness of brand initiatives and new product launches
  • Event planning and execution surrounding product launches and initiatives

Communications Lead, Spirits Portfolio

MOJO PSG
10.2018 - 10.2020
  • Communications lead across firms client suite with a focus on firm's spirits portfolio. Clients included Angel's Envy, Teeling Whiskey, Papa's Pilar Rum and Treaty Oak Whiskey
  • Collaborated with cross-functional teams for successful product launches and promotional initiatives
  • Managed crisis communications, mitigating reputational risks and preserving company image
  • Created campaigns with a focus on shepherding incubation brands and their executive team into the national spotlight as they prepared for full national and international distribution
  • Created and implemented national and local publicity campaigns driving awareness of brand initiatives and new product launches
  • Event planning and execution surrounding product launches andinitiatives
  • Developed leadership support for comprehensive corporatecommunications plan
  • Establish and nurture relationships with consumer, digital and B2Bpress and influencers
  • Management of six-figure annual account budget management toensure all PR initiatives are achievable

Publicity Director

SKYBOUND ENTERTAINMENT
01.2014 - 10.2018
  • Company Overview: a dynamic multi-media entertainment company founded by The Walking Dead creator Robert Kirkman and longtime business and producing partner David Alpert
  • Developed leadership support for comprehensive corporate communications plan
  • Establish and nurture relationships with consumer, digital and B2B press and influencers
  • Management of six-figure annual account budget management to ensure all PR initiatives are achievable
  • Launched first-ever in-house PR team for Skybound Entertainment
  • Responsible for strategic brand growth, and campaign strategy and execution, for the company's rapidly expanding TV, film, emerging platforms, live events, licensing, digital and tabletop games, online channel businesses
  • Spearheaded executive team media initiatives in all publicity sectors to build company and brand awareness
  • Internal communications and PR agency management
  • Led activations and media moments at key consumer and industry events including SXSW, Sundance, San Diego Comic Con, New York Comic Con, etc
  • Media and executive relations for all global operations including Skybound's Vancouver-based, Skybound North and sister company Wind Sun Sky Entertainment based in Canada
  • Personal publicity and thought leadership development for The Walking Dead creator and Skybound Entertainment Chairman Robert Kirkman and Executive Producer and Skybound Entertainment CEO David Alpert
  • Strategized short and long-term campaign plans within various mediums including television, film, digital media, and interactive gaming
  • Campaign partners include AMC, Cinemax, Amazon, YouTube, Skydance, and more
  • Oversaw international television publicity campaigns for clients including CBS Studios International, Lionsgate Television, ABC and Freeform
  • Created and executed campaign-targeted strategies for television series including Mad Men, Dexter, NCIS franchise, Hawaii 5-0, and more
  • Specific responsibilities include, but not limited to: worked with broadcasters in over 200 markets to strategize and implement campaigns for over 30 US-produced series, Facilitated interviews and press tours with show talent and executive producers
  • Organized visits for large journalist groups, managing logistics, liaising with production, and organizing talent schedules
  • Coordinated talent and show presence for key industry events including TCA, MIPCOM, MIPTV, HFPA conferences, NATPE, LA Screenings, Cannes Lions, etc
  • Collaborated with domestic PR counterparts and executive producers to ensure international alignment with network/studio
  • A dynamic multi-media entertainment company founded by The Walking Dead creator Robert Kirkman and longtime business and producing partner David Alpert

Publicity Manager

KLEAR PR
02.2009 - 01.2014

Oversaw international television publicity campaigns for clients

including CBS Studios International, Lionsgate Television, ABC and

Freeform

  • Created and executed campaign-targeted strategies for television series including Mad Men, Dexter, NCIS franchise, Hawaii 5-0, andmore
  • Specific responsibilities include, but not limited to: worked with broadcasters in over 200 markets to strategize and implement campaigns for over 30 US-produced series, Facilitated interviews and press tours with show talent and executive producers
  • Organized visits for large journalist groups, managing logistics, liaising with production, and organizing talent schedules
  • Coordinated talent and show presence for key industry events including TCA, MIPCOM, MIPTV, HFPA conferences, NATPE, LA Screenings, Cannes Lions, etc.
  • Collaborated with domestic PR counterparts and executive producers to ensure international alignment with network/studio vision

Education

Bachelor of Arts - Communications, Public Relations

California State University, Fullerton
Fullerton, CA

Skills

  • Digital and Earned Media Strategy
  • Corporate Communications
  • Thought Leadership Development
  • Project Management
  • Event Management
  • Influencer Management
  • Content Strategy
  • Brand and Messaging Development
  • Crisis Management
  • Proficient in Asana, Google Workspace, Cision, Muck Rack, PR Newswire, Meltwater, Influencer Hero, inBeat and more

Timeline

Account Supervisor (Contract)

McPherson Strategies
12.2024 - Current

Communications Principal

Desert Sun Communications
10.2020 - Current

Communications Lead, Spirits Portfolio

MOJO PSG
10.2018 - 10.2020

Publicity Director

SKYBOUND ENTERTAINMENT
01.2014 - 10.2018

Publicity Manager

KLEAR PR
02.2009 - 01.2014

Bachelor of Arts - Communications, Public Relations

California State University, Fullerton