Summary
Overview
Work History
Education
Skills
Websites
Certification
References
Timeline
Generic

June Allen

Las Vegas,NV

Summary

Talented professional with demonstrated record of success in marketing management and campaign development with desire to take on new challenges. Strong work ethic, adaptability, and exceptional interpersonal skills. Adept at building positive relationships, providing innovative and forward-thinking approaches, and quickly mastering new skills.

Overview

5
5
years of professional experience

Work History

Associate CRM Marketing Manager

Intuit
02.2023 - Current
  • Managed direct marketing programs including email, SMS, and direct mail from strategic concept to post-program analysis and ROI measurement.
  • Conducted A and B testing of email campaigns to optimize response rates.
  • Developed and managed customer segmentation models to identify target audiences for marketing campaigns.
  • Monitored the performance of various campaigns by tracking metrics like open rate, click-through rate, conversion rate.
  • Collaborated with cross-functional teams in order to develop an effective CRM strategy that aligns with overall business objectives.
  • Assisted in automating traditional marketing campaigns using insights, segments, actions, and data.
  • Assisted in troubleshooting technical issues related to CRM platforms or applications.
  • Extracted business results, conducted analyses, and presented actionable recommendations for
    improvement in campaign wrap-up reports.
  • Innovated targeting and segmentation by quickly adopting learnings and best practices with a test-and learn mindset.

Marketing Automation Specialist

Cobalt
06.2022 - 01.2023
  • Developed and tested Hubspot emails, ensuring optimized design and layouts for effective communication.
  • Segmented data based on Ideal Customer Profile (ICP), monitored database health, and recommended
    solutions to enhance data cleanliness.
  • Cultivated business partnerships to build lasting relationships with internal and external parties.
  • Created marketing policies and procedures, evaluating and revising to maximize team efforts.
  • Identified opportunities for improvement in terms of customer experience and service delivery.
  • Conducted A and B testing of email campaigns to optimize response rates.
  • Optimized existing workflows based on user feedback and usage patterns for better results.
  • Assisted in troubleshooting technical issues related to CRM platforms or applications.

Email Marketing Specialist

Robbins Research International
07.2021 - 05.2022
  • Executed customer communications across email, SMS, Robodial, and Telegram for operational and marketing purposes
  • Coordinated with campaign managers, designers, and copywriters to develop a cohesive communication
    strategy and target clients effectively.
  • Managed a complex outgoing communication calendar involving over 30 weekly communications from various departments.
  • Maintained database hygiene for a global audience of nearly 3 million on multiple platforms, including
    Marketo, Maropost, Slicktext, Salesforce, and Dropcowboy.
  • Implemented A/B testing to enhance email strategy effectiveness and engagement.
  • Tracked campaign performance metrics and generated reports to optimize engagement strategies.

Digital Content Coordinator

Nevada Public Radio
02.2019 - 10.2020
  • Developed and managed customer segmentation models to identify target audiences for marketing campaigns.
  • Collaborated with cross-functional teams in order to develop an effective CRM strategy that aligns with overall business objectives.
  • Managed social media, email marketing, customer support, fundraising, event planning activities, donations, and online ticket webpages.
  • Increased ticket sales by 200% through strategic scheduling of social media posts and email campaigns using MailChimp and ConstantContact.
  • Conducted A and B testing of email campaigns to optimize response rates.
  • Organized events and workshops focusing on topics related to Customer Relationship Management.
  • Developed and managed customer segmentation models to identify target audiences for marketing campaigns.

Education

Bachelor of Art - Creative Writing

The Evergreen State College
06.2018

Skills

  • Problem-solving
  • Rapid and Attentive Learning
  • Proficient in Marketo, HubSpot, MailChimp, SalesForce, ConstantContact
  • Excellent Communication and Attention to Detail
  • Database and Campaign Management
  • Marketing Strategy Development
  • Marketing Automation
  • Strategic Planning
  • Schedule Management
  • Report Generation
  • Client Retention Strategies
  • Customer Segmentation
  • Teamwork and Collaboration

Certification

  • HubSpot Revenue Operations Certification
  • HubSpot Email Marketing Certification
  • HubSpot Marketing Software Certification

References

References available upon request.

Timeline

Associate CRM Marketing Manager

Intuit
02.2023 - Current

Marketing Automation Specialist

Cobalt
06.2022 - 01.2023

Email Marketing Specialist

Robbins Research International
07.2021 - 05.2022

Digital Content Coordinator

Nevada Public Radio
02.2019 - 10.2020

Bachelor of Art - Creative Writing

The Evergreen State College

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June Allen