Jungmin Ava Lee
Queens,NY
Summary
B2B marketer specializing in account-based marketing with over 4 years of experience in driving pipeline growth through targeted multi-channel campaigns. Expertise in account prioritization, sales alignment, and performance measurement across various sectors including SaaS, financial services, healthcare, and professional services. Proven ability to enhance personalization strategies to improve engagement and conversion rates.
Overview
7
7
years of professional experience
Work History
Marketing Manager
Esther Ha Foundation
Queens, NY
11.2024 - Current
- Planned and executed targeted multi-channel campaigns across email, social, and web to engage priority audience segments, increasing program attendance by 40%.
- Partnered with internal stakeholders to align messaging, outreach, and timing around high-impact initiatives, translating strategic priorities into measurable outcomes.
- Secured and activated a strategic partnership with Northwell North Shore University Hospital, coordinating joint messaging and outreach to expand reach to 2,000+ priority community members.
- Led campaign planning and execution for a high-value fundraising initiative, shaping narrative, audience targeting, and follow-up strategy to generate $500K in revenue.
- Measured engagement and campaign effectiveness to inform future targeting, messaging optimization, and channel mix decisions.
Senior Analyst, Marketing
American Express
New York, NY
01.2022 - 10.2022
- Defined positioning, audience strategy, and go-to-market plans for a priority SMB product, using targeted messaging to drive a 15% increase in applications.
- Partnered cross-functionally with Product, Legal, and external agencies to execute highly targeted direct mail and lifecycle campaigns aligned to specific customer segments.
- Used customer insights, segmentation, and A/B testing to refine messaging and conversion paths, directly influencing pipeline performance.
- Supported sales and product stakeholders with clear performance reporting and insights to guide future investment and prioritization.
Senior Digital Marketing Coordinator
Withum
New York, NY
10.2020 - 01.2022
- Executed account- and segment-focused digital campaigns across email, content, and social to drive engagement for priority service lines.
- Built and optimized landing pages aligned to specific buyer needs, improving visibility and lead capture for tax and advisory services.
- Improved campaign performance through testing and segmentation, reducing unsubscribe rates to 0.1%.
- Integrated Chili Piper to streamline lead routing and accelerate connections between high-intent prospects and advisors.
Marketing Associate
IQPC
New York, NY
06.2019 - 10.2020
- Managed end-to-end campaigns for B2B events, aligning with Sales on priority accounts and industries to increase registrations by 20%.
- Partnered with Sales and Production to develop targeted field and ABM-style assets (one-pagers, case studies, event materials) tied to revenue goals.
- Monitored performance and optimized campaigns in real time, surpassing attendance targets by 20%.
Education
Bachelor of Science - Public Relations
University of Miami
Coral Gables, FL05-2019
Skills
- Multi-channel campaign execution
- Audience segmentation
- Marketing analytics
- B2B marketing strategies
- Data-driven decision making
- Customer acquisition
- SEO
- Go-to-market strategy development (GTM)
- Customer relationship management (CRM)
- Marketing campaign execution
Leadership Experience
YA/Adult Mental Health Support Group, New York, NY, Co-facilitator, Jan 2024 - Present
Tools & Softwares
- Marketing Automation: Eloqua, HubSpot, Mailchimp, Marketo, Salesforce
- CRM & CMS: Chili Piper, Little Green Light, Salesforce CRM, WordPress, GotoWebinar
- SEO & Analytics: Google Analytics, PowerBI, SEMrush
- Social Media: Hootsuite, Oktopost, Sprout Social
- Design: Canva, Indesign, Illustrator
- Business & Sales Intelligence: DiscoverOrg, SharePoint, ZoomInfo, ChatGPT
- Project Management: Monday.com, Airtable, Notion
Timeline
Marketing Manager
Esther Ha Foundation
11.2024 - Current
Senior Analyst, Marketing
American Express
01.2022 - 10.2022
Senior Digital Marketing Coordinator
Withum
10.2020 - 01.2022
Marketing Associate
IQPC
06.2019 - 10.2020
Bachelor of Science - Public Relations
University of Miami