Justice Ekhaguere
West Hollywood,CA
Summary
Strategic and data-driven marketing professional with extensive experience in eCommerce, digital advertising, and campaign management. Seeking to leverage my skills in optimizing ROAS, creative collaboration, and digital marketing strategies as an eCommerce Performance Marketing Manager at LIV Golf.
Overview
2023
2023
years of professional experience
1
1
Certification
Work History
Advertising Media Buyer - Golf Clients
O'Connell Digital Media Group
01.2021 - 09.2022
- Managed performance marketing campaigns for multiple golf companies, including Performance Golf, Teton Golf Co, VLS Golf, Pyramid Golf, Top Speed Golf, Mygolfingstore, and GoGolf365
- Developed tailored digital advertising strategies on platforms such as Google Ads, Facebook, and Instagram, focusing on maximizing ROI and audience reach
- Conducted data analysis to refine ad performance, optimize bidding strategies, and improve conversion rates across campaigns
- Collaborated with creative teams to design engaging ad creatives that resonated with golf enthusiasts, enhancing overall campaign effectiveness
- Successfully increased brand engagement and sales for golf clients through strategic market research and targeted ad placements.
Senior Media Buyer
Democratic National Committee
10.2020 - 11.2020
- Delivered strategic recommendations by analyzing market trends, data, and campaign insights
- Executed successful digital ad campaigns across social media platforms, focusing on reaching and surpassing set KPIs
- Assembled comprehensive media reports to track campaign performance and identify growth opportunities
- Lead Media Buyer for the 2020 general election, directing strategies to maximize reach and engagement.
Paid Media Manager
Single Grain LLC
06.2018 - 10.2020
- Designed and managed subscriber growth plans across various platforms, including Google, Facebook, YouTube, and LinkedIn
- Created data-driven strategies that significantly enhanced client performance metrics and audience reach
- Conducted market research to optimize ad targeting and maximize client budgets, ensuring effective resource allocation.
Marketing Agency Owner
Real Beauty Marketing
- Oversaw comprehensive digital advertising campaigns on platforms such as Google Ads, Facebook, and Instagram, boosting client revenue
- Developed strategic plans to optimize ROI and maximize reach for beauty products, driving substantial growth
- Led collaboration with creative teams to design engaging ad creatives and compelling brand messages
- Conducted thorough market research to identify trends, refine target audiences, and stay updated on industry best practices.
Education
Associate of Arts (A.A.), Admin. & Information Systems -
Moreno Valley College
Associate of Arts (A.A.), Social & Behavioral Studies -
Moreno Valley College
Associate of Arts (A.A.), Comm. Media & Languages -
Moreno Valley College
Associate of Arts (A.A.), Humanities, Philosophy, & Arts -
Moreno Valley College
01.2017
Skills
- Digital Advertising: Proficient in Google Ads, Facebook Ads, Instagram Ads, Amazon Sponsored Ads
- ECommerce Platforms: Experience with Shopify, Amazon, and other eCommerce management systems
- Data Analysis: Skilled in interpreting data to drive strategic decisions and optimize marketing campaigns
- Collaboration: Adept at working with creative teams to develop engaging ad creatives and messaging
- Market Research: Ability to identify trends and new opportunities to maintain a competitive edge
- Communication: Strong capability to convey strategies and insights across teams and stakeholders
Certification
- Google Ads Certification
- Facebook Blueprint Certification
- Amazon Advertising Accreditation
Accomplishments
- Helped scale and strategize paid media for Performance Golf from $0 to over $1 million in ad spend.
- Lead strategy on scaling and consulting for multiple golf companies.
- Over 7 years of experience scaling eCommerce and lead campaigns via paid media.
- Lead Media Buyer for the Democratic National Committee during the 2020 general election.
References
References available upon request
Timeline
Advertising Media Buyer - Golf Clients
O'Connell Digital Media Group
01.2021 - 09.2022
Senior Media Buyer
Democratic National Committee
10.2020 - 11.2020
Paid Media Manager
Single Grain LLC
06.2018 - 10.2020
Associate of Arts (A.A.), Social & Behavioral Studies -
Moreno Valley College
Associate of Arts (A.A.), Comm. Media & Languages -
Moreno Valley College
Associate of Arts (A.A.), Humanities, Philosophy, & Arts -
Moreno Valley College
Marketing Agency Owner
Real Beauty Marketing
Associate of Arts (A.A.), Admin. & Information Systems -
Moreno Valley College
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