Talented and results-oriented creative professional with experience leading teams, managing budgets and developing strategies to engage target audiences. Proven track record of developing successful and innovative advertising and marketing campaigns that improve brand visibility and increase revenue. Possesses excellent eye for detail and nuanced understanding of brand voice and messaging.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Director of Marketing and Operations
Sylvan Learning Of Rock Hill & Lake Wylie
05.2023 - Current
Developed strategic partnerships with key industry influencers to expand brand reach and generate new business opportunities.
Conducted regular market research to stay current on industry trends, ensuring continued relevance of marketing efforts.
Increased brand awareness by developing and implementing targeted marketing campaigns for product launches and promotions.
Implemented data-driven strategies to optimize digital marketing channels, improving overall performance and conversion rates.
Negotiated advantageous contract terms with external vendors for creative services, event management, or other related tasks as needed for projects'' success.
Coordinated public relations efforts, securing positive coverage in key media outlets to elevate brand reputation.
Designed and executed successful trade show events, showcasing company offerings and generating valuable leads.
Closing Store Manager
Tipsy Taco
02.2022 - Current
Utilized checklists to stay organized and ready when guests arrived.
Served as first contact in escalation path to resolve questions between team members, customers and third-party vendors.
Trained new employees on proper protocols and customer service standards while providing encouraging and consistent atmosphere.
Secondary English & Journalism Teacher
South Pointe High School
09.2019 - Current
Prepared comprehensive English and Journalism curriculum covering required course topics and state standards for multiple classes and different learning styles.
Consulted with teachers in other subject areas to identify and adopt successful instructional strategies.
Encouraged creative thinking and motivated students by identifying and addressing individual strengths and weaknesses.
Piloted and led interesting and diverse team collaboration and programs within school and virtual settings.
Student Council Advisor & Assistant Varsity Volleyball Coach
Encouraged individuals to help understand and overcome personal, social or behavioral problems affecting educational or vocational situations.
Cultivated community and media relations through social media and other communication channels to support programs.
Freelance Copywriter
Emphatic
10.2021 - 02.2022
Produced original, creative content for promotional advertisements and marketing materials to reach and engage target audience.
Managed competing deadlines with efficiency and accurate formatting in line with publishing standards.
Chose cover photography or artwork, selected fonts and arranged designs to attract target readership.
Independent Filmmaker
Poetic Justice Productions
05.2021 - 08.2021
Completed pre and post production planning such as setting budgets, hiring crew and cast members, obtaining permits, scheduling, marketing.
Wrote, directed, shot and edited short film project with $3,000 budget.
Determined creative scenarios for production and delivery and observed strict budgetary control.
Remained highly composed and calm in very fast-paced, stressful and constantly changing environments to provide optimal leadership and achieve desired results.
Reviewed scripts and made changes to improve wording, flow or interest levels.
Social Media Marketing Specialist
Sangrock Black Belt World
02.2019 - 08.2019
Boosted reach by creating digital content, managing scheduling, maintaining social media accounts and identifying effective promotional methods through market research.
Senior Sales Agent
Red Ventures
05.2017 - 03.2018
Worked independently with minimal supervision in fast-paced environment.
Education
Master of Arts - Motion Pictures And Television
Academy of Art University
San Francisco, CA
05.2026
Bachelor of Arts - English Literature And Language
Wrote, directed, and coordinated pre/post production of short film titled, Phoenix.
Designed, developed, and implemented curriculum units tailored to student interest such as This Is America by Childish Gambino music video analysis and breaking down the American Dream by studying the history of home ownership.
Designed and conducted a well-received project based learning workshop for South Pointe High School staff and administration in April, 2021.
Timeline
Director of Marketing and Operations
Sylvan Learning Of Rock Hill & Lake Wylie
05.2023 - Current
Closing Store Manager
Tipsy Taco
02.2022 - Current
Freelance Copywriter
Emphatic
10.2021 - 02.2022
Independent Filmmaker
Poetic Justice Productions
05.2021 - 08.2021
Secondary English & Journalism Teacher
South Pointe High School
09.2019 - Current
Social Media Marketing Specialist
Sangrock Black Belt World
02.2019 - 08.2019
Senior Sales Agent
Red Ventures
05.2017 - 03.2018
Master of Arts - Motion Pictures And Television
Academy of Art University
Bachelor of Arts - English Literature And Language
Winthrop University
High School Diploma -
Westside High School
Foundations of Project Management
Certified Secondary English Teacher
Certification of Bartending (North Carolina)
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