Experienced Student Enrollment and Growth Professional dedicated to supporting universities in expanding their online and adult education programs. Skilled in managing staffing and resources to achieve program objectives within budget. Utilizes research-based interventions, strategies, and instruction to drive academic achievement and foster social-emotional growth. Analyzes data to inform decision-making and ensure continuous improvement.
Overview
13
13
years of professional experience
Work History
Enrollment and Growth Consultant
ECN Educational Consulting
07.2023 - Current
Performed as consultant for private university in areas of marketing, recruitment, and enrollment growth for doctoral and undergraduate programs.
Conducted meetings with university stakeholders to determine project intent, requirements and budgets.
Fostered strong relationships with clients through consistent communication and collaboration.
Helped meet changing demands by recommending improvements to business systems or procedures.
Provided reporting for forecast analysis and ad-hoc reporting in support of decision-making.
Enhanced client satisfaction by providing tailored solutions to their unique business challenges.
Assisted clients in identifying new market opportunities, leading to successful expansion efforts.
Director of Student Support Center
Columbia Southern University
11.2020 - Current
Developed key performance indicators to achieve departmental strategic goals that align with the long term goals of the student affairs division.
Responsible for achieving enrollment growth year over year based on annual enrollment budget and forecast goals.
Directs the effort of management and staff by monitoring performance metrics and translating the correlation to student enrollment trends
Developed high-performing teams by providing mentorship, guidance, and opportunities for professional growth.
Responsible for recruiting, hiring and training of team members.
Strengthened internal controls by reviewing existing policies and procedures, ensuring compliance with regulatory requirements.
Tracked trends and suggested enhancements to both challenge and refine university service offerings.
Associate Director of Academic Advising and Student Support Center
Columbia Southern University
05.2019 - 11.2020
Worked closely with the director to develop initiatives designed to improve persistence and retention for all active students
Oversaw day-to-day operations to ensure that staff members were promoting the academic success of each student
Set aggressive targets for employees to drive company success and strengthen motivation.
Prioritized tasks and allocated resources appropriately to keep teams focused and productive.
Managed cross-functional teams for multiple large-scale projects, successfully completing each on time and within budget constraints.
Led teams of up to 70 personnel, supervising daily performance as well as training and improvement plans.
Admissions Training & Development Coordinator Supervisor
Columbia Southern University
03.2016 - 05.2020
Engineered a web-based training program that could be used to quickly learn new task and assess proficiency.
Delivered high-quality classroom instruction using a variety of teaching methods tailored to individual learning styles.
Trained and mentored over 100 new personnel hired to fulfill various roles.
Spearheaded internal certification programs that increased staff competencies in key areas such as recruitment, enrollment management, and leadership skills.
Increased employee retention rates through targeted training interventions and career development opportunities.
Championed a performance-driven culture by aligning training initiatives with key performance indicators and individual development plans.
Admissions Lead Supervisor
Columbia Southern University
02.2015 - 03.2016
Delivered superior customer service in every interaction and skillfully resolved conflicts.
Collaborated with cross-functional teams on various initiatives to optimize operational performance across departments.
Improved team efficiency by streamlining processes and implementing new workflows.
Deployed corrective actions quickly to maintain strong quality standards and protect consumers.
Established performance goals for employees and provided feedback on methods for reaching those milestones.
Admissions Counselor
Columbia Southern University
09.2013 - 02.2015
Increased enrollment rates by organizing and participating in college fairs, open houses, and information sessions.
Implemented data-driven strategies to continuously improve recruitment efforts based on enrollment trends and goals.
Streamlined application review process, resulting in faster decision-making and improved communication with applicants.
Assisted in developing marketing materials to effectively communicate the value of the institution''s educational offerings.
Provided exceptional customer service by responding promptly to inquiries from prospective students via phone, email, or social media channels.
Marketing Department Manager
Sam's Club
05.2011 - 08.2013
Increased brand awareness by developing and implementing strategic marketing campaigns.
Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
Created and managed social media campaigns to increase brand engagement.
Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
Conducted market research to identify new opportunities and target markets.
Wrote and distributed press releases to increase brand visibility.
Education
Master of Arts - Organizational Leadership
Waldorf University
Forest City, IA
03.2019
Bachelor of Arts - Communication
The University of Alabama
Tuscaloosa, AL
12.2011
Skills
Team Leadership & Development
Project Leadership
Organizational Development
Forecasting and Reporting
Change Management
Strategic growth management
Admissions Expertise
Student Recruitment
E-Learning Design
Learning Management Systems
Adult Learning Theory
Digital Communications
Timeline
Enrollment and Growth Consultant
ECN Educational Consulting
07.2023 - Current
Director of Student Support Center
Columbia Southern University
11.2020 - Current
Associate Director of Academic Advising and Student Support Center
Columbia Southern University
05.2019 - 11.2020
Admissions Training & Development Coordinator Supervisor
Columbia Southern University
03.2016 - 05.2020
Admissions Lead Supervisor
Columbia Southern University
02.2015 - 03.2016
Admissions Counselor
Columbia Southern University
09.2013 - 02.2015
Marketing Department Manager
Sam's Club
05.2011 - 08.2013
Master of Arts - Organizational Leadership
Waldorf University
Bachelor of Arts - Communication
The University of Alabama
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