Summary
Overview
Work History
Education
Skills
Websites
Publications
Timeline
Generic

Justin Brooks

Roswell,GA

Summary

Goal-oriented manager with distinguished experience the Beverage Sales industry and proven leadership abilities. Expert in increasing productivity and customer satisfaction while driving revenue and sales. Committed to streamlining procedures while optimizing employee talent.

Overview

Work History

Market Sales Manager

B.R. Distilling Company (Blue Note Bourbon & Rye Whiskey)
  • Managed sales operations and distribution channels for all B.R Distilling products, including on-premise accounts and off-premise retail
  • Developed and executed sales strategies to drive revenue growth and market penetration in targeted geographic markets across the U.S
  • Built and maintained relationships with distributors, retailers, and key accounts to secure placements, increase product visibility, and drive sales volume
  • Provided training and support to distributor sales teams, bartenders, and retail staff to ensure product knowledge and brand advocacy
  • Monitored sales performance, analyzed market trends, and identified opportunities for product innovation and expansion
  • Served as the primary ambassador for B.R. Distilling at festivals, events, and tastings, promoting our products and brand identity
  • Developed and maintained relationships with event organizers, distributors, and industry partners to secure opportunities for brand exposure and product sales
  • Conducted product tastings, collaborative dinners, and educational sessions to showcase the unique qualities and flavor profiles of the distillery's bourbon offerings
  • Collaborated with marketing team to develop promotional materials, event signage, and branded merchandise to enhance brand visibility and awareness.
  • Increased market share by developing and implementing targeted sales strategies.

Production Manager

B.R. Distilling Company (Blue Note Bourbon & Rye Whiskey)
  • Oversaw the production process, ensuring adherence to quality standards and production schedules
  • Served as Master Blender and quality control, to maintain batch consistency and product quality across all production runs
  • Served as Master Blender for industry standout LTO products in conception and execution
  • (Blue Note Special Reserve awarded 94 points Whiskey Advocate 2023, Breaking Bourbon’s Top 5 American Whiskeys 2023)
  • Implemented process improvements and efficiency measures to increase production capacity and reduce costs
  • Ensured compliance with all regulatory requirements governing alcohol production, safety, and environmental standards
  • Managed aging barrels and inventory of matured bourbon stocks to optimize flavor development and ensure availability of blending components.

Founder & COO

TapBox LLC
  • Established a successful business by identifying market needs and developing innovative solutions
  • Established and operated a successful mobile bar business specializing in draft beer and cocktails
  • Managed beverage program for all events at the historic Overton Park Shell, an outdoor concert venue averaging over 50 live performances per year with attendance up to 4,000 per show
  • Initiated and developed relationships with The Downtown Memphis Commission, The Riverfront Development Commission, and the Parks Department, to produce grant funded place-making events in public spaces throughout the city
  • Developed strong partnerships with other businesses to allow for collaboration and more significant opportunities for growth.
  • Managed budget, finances, and cash flow to ensure fiscal responsibility and profitability
  • Led day-to-day operations of the business including event scheduling, staffing, payroll, inventory management, and equipment maintenance.

Executive Chef & Manager

The Curb Market
  • Lead the culinary team and oversaw all aspects of food preparation, menu development, and kitchen operations
  • Managed kitchen operations, inventory, ordering, and maintaining supplies and equipment
  • Recruited, hired, and trained kitchen staff
  • Designed and executed seasonal menus sourced only from locally produced ingredients
  • Managed food cost, labor costs, and operating expenses to align with budget expectations
  • Maintained a safe and sanitary work environment, adhering to health department standards and regulations.

Cook

Sweetgrass
  • Implemented creative direction in dish conception and presentation
  • Demonstrated strong multitasking skills, managing multiple orders simultaneously without sacrificing quality or presentation.
  • Worked 40 + hours a week, while going to The University of Memphis full time as well as balancing responsibilities aligned with my internship
  • Maintained a clean and organized workstation, adhering to food safety and sanitation guidelines to prevent cross-contamination and ensure food safety.
  • Enhanced teamwork within the kitchen staff by fostering a collaborative environment focused on meeting high standards of quality and efficiency.

Author and Project Manager

University College, University of Memphis
  • Developed strategic schedule and timeline for project compliance and success
  • Managed timelines, deadlines, and deliverables to ensure the timely completion of the book project
  • Coordinate with editors, designers, and other stakeholders to maintain project momentum and quality standards
  • Identified and researched potential interviewees among Memphis entrepreneurs representing diverse industries, backgrounds, and experiences
  • Developed interview questions to uncover their entrepreneurial journeys, challenges, successes, and lessons learned
  • Conducted in-depth interviews with selected entrepreneurs in person, developing relationships with influential stakeholders within the Memphis community
  • Translate interview transcripts and notes into compelling narratives that capture the essence of each entrepreneur's journey
  • Wrote engaging chapters that showcased their experiences, insights, and contributions to the Memphis business community
  • Generated and reported revenue via detailed monthly reports.

Marketing & Communications Intern

FedEx Institute of Technology
  • Consulted clients in multiple areas (brand identity, product design, packaging design, market demographics, and target centered messaging
  • Created collateral materials for CEI and clients
  • Assisted in media outreach efforts, including drafting media pitches, press releases, and media advisories
  • Collected marketing research for clients
  • Advised clients with individualized marketing strategies.
  • Participated in brainstorming sessions for campaign ideation, contributing innovative ideas that aligned with business objectives.

Education

Bachelor of Arts - Psychology

University of Memphis
12.2012

Russell Johnson Creative Writing Award -

Memphis University School
05.2007

Skills

  • Customer Engagement
  • Data-driven decision-making
  • New Business Development
  • Relationship Building
  • Product Knowledge
  • Account Management
  • Sales strategy development
  • Brand Marketing

Publications

Memphis Entrepreneurs: Advice for Success, 2013-09-01, Justin Brooks

Timeline

Market Sales Manager

B.R. Distilling Company (Blue Note Bourbon & Rye Whiskey)

Production Manager

B.R. Distilling Company (Blue Note Bourbon & Rye Whiskey)

Founder & COO

TapBox LLC

Executive Chef & Manager

The Curb Market

Cook

Sweetgrass

Author and Project Manager

University College, University of Memphis

Marketing & Communications Intern

FedEx Institute of Technology

Bachelor of Arts - Psychology

University of Memphis

Russell Johnson Creative Writing Award -

Memphis University School
Justin Brooks