Justin Campbell
Jacksonville,FL
Summary
A reliable digital media planner with experience tracking and initiating trends in digital and paid media distribution. Known for making data driven decisions and optimizations ad campaigns. Eager to increase advertising appeal and profit potential generation of paid media content. Proven skills in increasing customer engagement and business visibility in online searches through successful SEO approaches. Experienced in developing marketing initiatives, increasing business success and boost sales. Excellent analytical, organizational and decision-making abilities.
Overview
2
2
years of professional experience
Work History
Paid Planner
Rbb Communications
12.2022 - Current
- Worked directly with the VP of Digital to create, launch, and manage the affiliate marketing program
- Managed campaigns across multiple verticals (e-commerce, B2B, B2C lead gen)
- Proven ability to craft strategy based on client goals and define dips in performance and take corrective action
- Managed campaigns on many different social and search platforms including building and optimizing campaigns
- Managed client pacing on all platforms
- Helped determine benchmarking for clients and implement a plan to achieve client KPI in a campaign's run time
- Created and delivered monthly/quarterly/yearly reports for all clients
- Ability to use tools such as BrandWatch, Comscore and Google Analytics and make data driven decisions for client optimizations/recommendations
Digital Intern
Rbb Communications
01.2022 - 11.2022
- Responsible for finding new trends in digital and presenting to the team in a daily email.
- Reported on campaign pacing for all clients
- Learned platform functionalities and how to operate efficiently within them
- Helped with pulling data from platforms for reporting on a weekly/monthly/quarterly basis
- Worked with team to learn how to identify when campaigns need to be optimized and how to make the appropriate optimizations
- Wrote copy for ads on social and search platforms
Education
MBA -
The University of West Florida
Pensacola, FL10.2024
Master of Arts - Marketing
Jacksonville University
Jacksonville, FL11.2022
Skills
- Presentation Delivery
- Proficient in Microsoft Office
- Proficient in Affiliate Marketing
- Ad Optimizations
- Research and Development
- Networking
Timeline
Paid Planner
Rbb Communications
12.2022 - Current
Digital Intern
Rbb Communications
01.2022 - 11.2022
MBA -
The University of West Florida
Master of Arts - Marketing
Jacksonville University
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