Summary
Overview
Work History
Education
Skills
Timeline
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JUSTIN CARTER

Charleston,SC

Summary

Dynamic BizOps Applications Administrator with a proven track record at DoiT International, excelling in Salesforce optimization and marketing automation. Expert in CRM administration and process improvement, I enhance user experience and drive engagement through effective collaboration and technical training. Committed to data integrity and delivering impactful solutions that elevate operational efficiency.

Overview

4
4
years of professional experience

Work History

BizOps Applications Administrator (Sales Ops)

DoiT International
Remote
01.2025 - Current
  • Developed customized Salesforce applications to enhance user experience and functionality.
  • Integrated third-party applications with Salesforce for streamlined data management.
  • Collaborated with cross-functional teams to gather requirements and design solutions.
  • Conducted regular system maintenance and upgrades to ensure optimal performance.
  • Provided technical support and training to end-users on Salesforce functionalities.
  • Integrated third-party applications with Salesforce using REST APIs, SOAP APIs, and other web services technologies.
  • Learned new technologies and development tools quickly.
  • Managed data integrity through regular audits and cleanup processes.
  • Developed training materials for end-users, enhancing system adoption.
  • Analyzed system performance identifying areas for improvement and optimization.
  • Monitored system performance metrics to ensure optimal usage of resources.

BizOps Applications Administrator (Mktg Ops)

DoiT International
Remote
08.2022 - 01.2025
  • Designed email templates to enhance automated communication processes.
  • Configured Salesforce CRM to align with evolving business requirements.
  • Created and optimized workflows, approval processes, and validation rules.
  • Managed users, groups, and queues in Salesforce for efficient operations.
  • Executed marketing automation campaigns using Pardot for increased engagement.
  • Maintained segmented contact databases to improve targeting effectiveness.
  • Trained internal stakeholders on marketing automation tools and best practices.
  • Streamlined lead scoring models to prioritize high-quality prospects.

Inbound Marketing & Research Specialist

The Post and Courier
Charleston, SC
01.2022 - 08.2022
  • Led CRM management using Salesforce, maintaining clean data and user training across teams
  • Deployed Pardot email campaigns for B2B lead generation
  • Oversaw inbound forms, lead tracking, and data management
  • Managed advertising website content updates to align with offerings
  • Assisted in marketing automation and MQL pipeline optimization

Market Research Analyst

The Post and Courier
Charleston, SC
08.2021 - 01.2022
  • Analyzed digital engagement metrics and audience profiles
  • Delivered cross-department presentations to support sales
  • Generated leads via targeted market research
  • Owned and maintained first-party data assets

Education

Bachelor of Science - Marketing

College of Charleston
05.2020

Skills

  • Salesforce (Sales Cloud, Pardot, PRM)
  • CRM optimization and administration
  • Project management
  • Marketing automation
  • Internal stakeholder collaboration
  • Process improvement
  • Technical documentation
  • Data auditing and management
  • Cross-functional collaboration
  • Effective communication

Timeline

BizOps Applications Administrator (Sales Ops)

DoiT International
01.2025 - Current

BizOps Applications Administrator (Mktg Ops)

DoiT International
08.2022 - 01.2025

Inbound Marketing & Research Specialist

The Post and Courier
01.2022 - 08.2022

Market Research Analyst

The Post and Courier
08.2021 - 01.2022

Bachelor of Science - Marketing

College of Charleston