Justin Casinelli

• Client Network Development - establishing customer centric, impactful value propositions per account, acquiring a keen understanding of unique pain points, objectives, and goals with supportive (IT) operational solutions to improve process and the customer experience
• Participated in the revenue strategy for the information technology (IT) market expansion while Spear heading new business opportunities, fostering strong client relationships, which produced $5 million in revenue in 14 months from direct sales
• Created New Pipe Line - BCBS, Intuit, ACE Industrial, Yuengling Brewery, Listen Trust, Cross County Mortgage, SiriusXM and PepSico creating a 40M opportunity within the next 5 years
• Maintains a strong technical knowledge of the IT industry, trends, and best practices—with a deep understanding of the +200-partner network’s portfolio of cloud, telecommunications, and hardware solutions and techniques to align with a client’s strategic goals

• Established the company and oversaw its strategic vision, mission, and goals—responsible for the execution of Business strategy, and building monetization strategies for creative products totaling $2 million in revenue
• Established the company’s operational processes and procedures related to finance’s, talent development, marketing, and product branding
• Managed 5 direct reports, multiple vendors, and owned (P&L)
• Creative project included - Airplane Repo, App Based game to support future brand building, Branded Entertainment, INC, Brime LIVE - Gaming and Entertainment Platform sponsored by Oracle.

• Partnered with software developers and entertainment companies on brand building and revenue generation – HDI Interactive, Mega PhoneTV, Sugar Ray, Dirty Heads, Sublime With Rome
• Served as a strategic advisor developing new revenue streams, business plans, and Strategic partnerships to increase annual gross revenue.
• Revenue averaged 375K per 12 months.

• Handpicked to inaugurate a specialty service division to propel business growth from the ground up
• Formulated business strategy, tactical plan, and execution, generating new revenue, of 6M, in 12 months
• Constructed new revenue opportunities through key account infiltration, such as Novant Health, Atrium Health, Crescent Communities, Cousins Properties, Simon Property Group, Duke Health and PepsiCo
• Strategically managed revenue streams by establishing sales targets, deployment strategies and go-to-market initiatives

• Effectively aligned A&D with new business partners such as Fisher Scientific, Nestle NA, and Boston Scientific enabling incremental revenue of 10% over 12 months - $1.5M

• Attained 25% total increase in sales within a 24-month period by customizing product and application solutions internally and externally to align with current market conditions resulting in $2.2M in revenue growth

• Successfully partnered with government accounts, NIH, GSS, GSA and Intramall, to secure new business and enhance sales by 500K in 24 months

• Redefined Moisture Analysis product offerings by enhancing end-user features and benefits, providing 100% readiness upon delivery which increased sales by 750K in 24 months.

• New revenue of $5M in 24 months while positioning for long term sustainability

• Conceptualized, designed, and launched a SaaS platform to connect music artists to their fans—building the business strategy, bringing the idea to market, and stewarding growth, resulting in engagements with top-tier artists including Linkin Park, Sublime with Rome, Kid Rock, and Sugar Ray
• Cultivated strategic partnerships with global entertainment companies including Sony Music and Warner Music Group, aligning business objectives and offerings to secure mutually beneficial Engagements
• Platform was monetized in 10-2014 $1.5M

• Owned Market strategy - selling within Filtration, Ultra-Filtration, Laboratory and Industrial Weighing, Moisture Analyzers, and Microbiology application solutions nationwide
• Management duties over 26 Territory managers
• P&L – $36M national market
• Micro biology product engineering, national account penetration, led to $52K to $1M within 12 month
• Increased sales by 12M annually
• Customers included - Nestle Waters NA, Pepsi, Bristol-Myers Squibb, Sunny Delight Beverages, Merck, Fisher Scientific, Yuengling Brewery, Miller Coors, GM, Aqua, NA, Coca – Cola, West Pharmaceuticals, Nestle Foods

• Directed all facets of the sales operation including cold calling, inventory control, and generating continual business development opportunities across the Philadelphia region generating $24M in annual revenue
• Notable Achievements and Results: Maintained 100% ownership for a customer base of 500 accounts across PA, NJ and DE
• Generated new relationships with the Philadelphia International Airport, Lincoln Financial Field, and Wells Fargo Center
• Attained a 40% increase in profitability per customer while simultaneously growing the customer base by 20%
• Increased core market sales by 40% from $16M to $22.$M within 3 years