Sports, Music, Traveling, Reading, Food Enthusiast
Justin Chung
New York,NY
Summary
Marketing professional with extensive experience in driving client acquisition and growth in the financial services industry. Skilled in campaign strategy, cross-channel marketing, and performance analytics. Passionate about sports and eager to leverage marketing expertise to transition into the sports industry.
Overview
7
7
years of professional experience
Work History
Marketing Manager
HSBC
01.2025 - Current
- Spearheaded the Q4 New Money Deposit Campaign aimed at driving deposit growth by capturing year-end bonuses from new and existing clients, generating $1.0B in New Net Money from 2,622 eligible customers and exceeding the original NNM target by 80%
- Led the Q2 Advisory Solutions Campaign that was designed to move high quality affluent clients through the continuum by acquiring New to Managed clients; 700 clients participated, generating $184.6M in New Managed Money
- Managed and executed the 2025 Share the Experience extension, strengthening referral-driven acquisition and delivering 695 new Share the Experience accounts while deepening engagement across the client base
- Drove the development of marketing assets across all 2025 campaigns (emails, direct mail, value-added messages, and mobile in-app messaging) while supporting strategic optimization of the campaign landing page design and messaging to enhance client engagement.
Senior Analyst
American Express
01.2023 - 10.2024
- Achieved a record year in 2023 driven by strong marketing campaigns (Site, Email, Financial Advisors, Media, Telesales); grew MS portfolio NAA (New Accounts Acquired) +9% YoY, exceeding original 2023 forecast by +24%
- Directed the launch of a Q4 Limited Time Offer Campaign for both Morgan Stanley card products which generated a 50% lift in NAA
- Drove the redesign of the American Express hosted landing page; MoM increase in (Visits +10%, Click-Through Rate +8%)
- Led campaign planning, execution roadmaps, and monthly performance reporting; drove weekly partner calls to assist with expectations setting and guiding our partner towards proactive marketing initiatives
- Collaborated with third party vendor/agency to launch the first-ever paid search test & learn campaign on the Morgan Stanley portfolio, driving an increased share of voice to an expanded audience (8% lift in incremental traffic)
Business Analyst
American Express (Contract Through Emerge)
01.2022 - 01.2023
- Managed end to end execution across all Morgan Stanley marketing channels; assisted with issues, risk events and worked cross functionally to ensure operational excellence
- Launched first ever Limited Time Offer campaign on the Morgan Stanley portfolio; generated 7,000 new accounts in 3 months (daily acquisition up 90% vs. BAU)
- Contributed to a record year in 2022 (20,000 new accounts acquired)
- Optimized the Morgan Stanley multi card landing page with extensive A/B testing on subject lines, CTA’s, web design; resulted in 76% increase in visits, 150% increase in app submissions
Marketing Associate
Highline United
10.2018 - 01.2022
- Spearheaded marketing functions, product launches and social events leading to a 30% increase in customer engagement across digital platforms (email, social media, web interactions)
- Developed influencer marketing campaigns through targeted partnerships; resulted in a 20% increase in ROI
- Partnered with external agency to create on-brand graphics for use on the company’s website and social media accounts; contributed to a 20% YoY in website engagement
Education
Bachelor of Arts - Communications
New York University
New York (City), NY05-2018
Skills
- Growth Marketing
- Digital Marketing
- Financial Services
- Campaign Strategy
- Incentive Based Marketing Programs
- Social Media
- Email Marketing
- Partnership Marketing
- Product Marketing
- Project Management
- A/B testing
- CRM (Salesforce)
- Tableau
- Google Analytics
Interests
Timeline
Marketing Manager
HSBC
01.2025 - Current
Senior Analyst
American Express
01.2023 - 10.2024
Business Analyst
American Express (Contract Through Emerge)
01.2022 - 01.2023
Marketing Associate
Highline United
10.2018 - 01.2022
Bachelor of Arts - Communications
New York University