Justin Ernest

• Collaborate with business, analytic, and client partners to prioritize, articulate, and deliver product features
• Define, develop, and lead the product roadmap implementation process to include deliverables, capabilities, and adoption to support and meet business goals
• Define a robust prioritization process to maximize revenue while mitigating risk
• Subject matter expert on process, product offering, market trends, and industry changes while building trust and exceeding customer expectations
• Leveraging Agile practices to best maximize results, measured by performance, revenue generation and cost optimization
• Independently manage product suite that generates over 30%of all annual digital revenue
• Oversee over 300 marketing campaigns annually across more than 30 advertisers
• Manage project team assignments and schedules
• Oversee the various campaign review and approval processes and ensure the established timelines are met across multiple products
• Manage all reporting and analysis communications with both internal and external stakeholders
• Establish process documentation for multiple product offerings, ensuring all stakeholder responsibilities are identified and accounted for
• Manage vendor contracts process, working closely with procurement teams and client contacts
• Steered product strategy discussions among executive leadership by presenting compelling business cases backed up by thorough market analysis.
• Optimized product performance with extensive market research and competitive analysis.
• Identified opportunities for growth through continuous evaluation of customer feedback and market trends.
• Managed relationships with external vendors and partners, ensuring alignment on project goals and expectations.
• Led cross-functional teams to deliver high-quality digital products on schedule and within budget constraints.
• Championed innovative ideas that led to successful new product launches and expansions into untapped markets.
• Conducted regular stakeholder updates to provide transparency into project progress and manage expectations effectively.
• Mentored junior team members in best practices for managing complex digital projects while maintaining a strong focus on end-user needs.
• Established clear communication channels across all departments involved in product development, fostering a collaborative work environment.
• Defined key performance indicators for measuring product health, enabling informed decisions around future investments.
• Participated in triaging production bugs and malfunctions, adjusting development milestones and release schedules accordingly.

• Developed ongoing strategies to optimize for email performance and conversions.
• Managed multiple simultaneous email campaigns from start to finish.

● Helped develop and execute the email strategy across multiple programs (SAT, PSAT, CLEP, QOTD).
● Worked with the Email Operations Lead to develop the email marketing campaign calendar to account for over 600 million emails sent annually.
● Managed campaign development through creative, editorial review and development processes while collaborating with multiple internal groups and stakeholders.
● Provided creative and development instruction to vendors and internal personnel to ensure all campaigns adhered to brand and industry standards.
● Identified opportunities for improvements and efficiencies in the email development processes and proactively identified solutions including processes that shortened and expedited the campaign timeline by days.
● Managed A/B and multivariate testing procedures to determine best strategy and made recommendations to incorporate said strategies into the development processes.
● Managed the migration effort to new ESP and established new procedures to prepare and deploy existing and future email campaigns.
● Evaluated the performance of email campaigns based on content, subject lines and creative to provided recommendations to upper management for improvement.

● Built and developed email campaigns for multiple clients simultaneously while working with internal stakeholders.
● Deployed email campaigns using internal proprietary system for both self-service and full service campaigns.
● Managed multiple projects and varying timelines while working with multiple teams and personnel.

● Built and developed email campaigns for multiple clients simultaneously while working with internal stakeholders.