Justin Gambill

• Respond to incoming calls and emails from customers and sales reps regarding digital product questions and changes within the established communications Service level agreement
• Process change requests, questions, and concerns from clients, sales, and other internal departments regarding all traffic and performance products.
• Review the onboard consultation to ensure it contains all information needed to build successful campaigns.
• Design search campaigns using Hibu best practices and vendor best practices for Google and MSN. This includes creating extensions (callouts, sitelinks, images, and structured snippets), ad groups/ keywords, and writing ad copy.
• Design display campaigns using Hibu best practices and vendor best practices for Facebook, MSN, iPromote, and Amazon. This includes curating images and sizing them to applicable dimensions for each vendor and writing ad copy to accompany each image.
• Design social campaigns using hibu best practices and vendor best practices for Facebook. This includes curating images and sizing them to applicable dimensions as well as writing ad copy to accompany each image.
• Researching and resolving all errors and disapprovals received. This includes issues identified by vendors as well as internally identified issues.
• Analyze and optimize performance products to ensure we are maximizing value delivered with each product.
• Proactively contact sales reps via Salesforce to make suggestions for campaign improvement
• Maintain a client focus on quality of work produced.
• Work with internal teams including Digital Services, Website Amends, Digital Support, SEO, DNS, and Listings Escalations.

Purpose of the Senior Digital Marketing Strategist
The Senior Strategist sets the tone for their industry specific team. They are the primary go-to person for day to
day training and answering questions from the Strategist team. The Sr. Strategist conducts client health
reviews and provides feedback on areas of improvement with each Strategist. The Sr. Strategist will manage
their own client relationship and assist the team by taking on additional relationship as we grow.
Responsibilities:
• Be a great Strategist
• Respond to all client and consultant request the same day as received
• Answer daily questions from the team
• Provide day to day training and feedback on ways to improve
• Organize and report on new clients coming in
• Assign incoming clients to Strategists within the team
• Conduct Client Health meetings with all members of the team
• Organize new hire in POD training and assist with trainings when necessary
• Manage multiple clients and projects at once with the ability to meet deadlines, manage time effectively,
prioritize tasks, analyze data, and change focus quickly from one client or project to another as needed
• Lead by example – work ethic
• Work with the Team Managers to coach Strategist in the moment with client specific feedback
• Consistent narrative shared by Team Managers and Seniors
• Keep a pulse on the workload and unit breakdown of units within the team
• Support the Team Manager with team accountability and work habits within the team
• Be a RevLocal advocate and work to build a strong, highly productive culture
• Helping the development of Local Search Strategist into Digital Marketing Strategist

Job Overview
As a Digital Marketing Strategist, you will be responsible for developing and implementing
marketing strategies that drive business growth and increase brand awareness. You will
collaborate with cross-functional teams, analyze data, and stay updated with industry
trends to optimize our digital marketing efforts. The ideal candidate will possess strong
communication skills, exceptional organizational abilities, and a passion for marketing
innovation.
Responsibilities:
Manage Client Relationships
• Oversee a range of 70-80 client relationships, ensuring high levels of satisfaction
and successful outcomes.
Communication and Collaboration:
• Act as a strong communicator, employing active listening skills to understand client
needs and objectives.
• Collaborate effectively with internal teams to ensure alignment on marketing
strategies and goals.
• Provide clear and concise updates and reports to stakeholders on campaign
performance and KPIs.
Follow-through and Organization:
• Demonstrate strong follow-through on tasks and projects ensuring all deadlines are
met and objectives are achieved
• Maintain excellent organization and time management skills to prioritize tasks and
meet deadlines consistently.
Resiliency and Firmness:
• Exhibit resiliency and firmness in the face of pushback or challenges, advocating for
best practices and strategic approaches.
• Adapt quickly to changes and pivot strategies as needed to achieve desired
outcomes.
Marketing Expertise:
• Utilize data interpretation skills to analyze marketing metrics and optimize
campaigns for maximum effectiveness.
• Demonstrate a strong understanding of products/services and technical abilities to
create compelling marketing content and strategies.
Seasonality and Trend Analysis:
• Stay informed about industry trends, seasonality, and market shifts to make
strategic recommendations and capitalize on emerging opportunities.
• Apply strategic thinking to develop seasonal marketing campaigns that resonate
with target audiences.
Curiosity and Continuous Learning:
• Maintain a curious mindset, constantly seeking new insights and learning
opportunities to enhance marketing strategies and tactics.
Ownership and Advocacy:
• Take ownership of marketing initiatives and projects, driving them from conception
to execution with attention to detail.
• Serve as an advocate for best practices within the organization, championing
innovative marketing approaches and solutions.
Account Management and Detail Orientation:
• Communicate effectively with product teams and stakeholders to ensure cohesive
messaging and branding across all channels.
• Pay close attention to detail in campaign planning, execution, and analysis to
optimize performance and ROI.