Justin Godfrey
Essex,MA
Summary
Goal-oriented marketing expert with natural talents in developing and implementing successful strategies, driving increased retention, improved efficiencies and strengthening customer commitment. Hardworking, performance-oriented leader offering proven expertise in project development, team leadership and campaign enhancement. Prepared to bring 10+ years of progressive experience and take on challenging position with opportunity to make lasting impact on company and customer success.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Vice President of Growth Strategy
1406 Consulting
03.2023 - Current
- Led development of strategic marketing plans to raise awareness and drive sales growth resulting in an additional 500K of revenue in 6 months.
- Developed and implemented new strategies and policies in collaboration with executive partners to establish and achieve long-term business objectives, providing company with strong and sustainable organizational leadership.
- Hired and managed employees to maximize productivity while training staff on best practices and protocols.
- Demonstrated proficient leadership skills to motivate employees and build competent teams.
- Identified opportunities to improve business process flows and productivity.
- Established performance goals for department and provided methods for reaching milestones.
Marketing Manager, Partner Marketing Automation
HubSpot
05.2022 - 02.2023
- Crafted automation strategy from scratch to drive partner effectiveness and internal efficiency
- Built automation to accelerate partner success at all stages of their journey, from onboarding, servicing, retention and cross/upsell
- Developed new automated strategy to re-engage partners who hadn’t resold HubSpot recently, resulting in a 32% improvement in deal creation within 2 months
- Built foundational reports alongside analytics team to measure and optimize campaigns for top performance
Principal Channel Consultant, Partner Program
HubSpot
11.2019 - 05.2022
- Consistent top performer with a 12-month trailing revenue retention metric of 111.06% (107.08% attainment against target)
- Averaged 8 qualified leads leads per month (against goal of 7) by coaching HubSpot agency partners on the importance of Cross-Sell & Up-Sell opportunities in their own book of business
- Onboarded 80+ marketing agencies onto the HubSpot Partner Program
- Developed pricing structure, foundational retainers, client onboarding strategies, paid and organic campaign strategies and campaign reporting processes with HubSpot agency partners
- Helped drive client success through the use of HubSpot software and integration partnerships
- Trained 5 Junior Account Managers to effectively manage their own book of business and drive revenue retention in the HubSpot Partner Program
- Lead weekly forecasting, optimization, and revenue driving initiatives within my own book of business and assist teammates on developing strategies for their own
Senior Account Specialist
HubSpot
10.2017 - 11.2019
- Developed Inbound Strategies for Marketing Agencies & Agency Clients across different industries
- Offboarded agency clients from prior partner retainers and assist with uncovering marketing needs in an effort to create measurable goals
- Onboarded new agency client teams onto HubSpot once partner client relationship had ended and marketing being taken in house
- Consulted on campaign analytics to show ROI with HubSpot software
Paid Media Analyst
Brand Networks
03.2016 - 10.2017
- Provided media planning, execution (buying), analysis, optimization and post-buy review
- Keen understanding of clients across varying industries (Client experience includes Walmart, MassMutual, Chick-fil-A, TJX)
- Experienced on working across Facebook, Twitter, LinkedIn, Instagram
- Continuously optimized to advance campaigns and exceed client expectations
- Managed client budgets (millions) and program elements
- Applied solid understanding of audience profiling techniques, media consumption habits and competitive analysis
- Experienced with participating in successful new business pitches across verticals
Social Media Ad Strategist
Propel Marketing
06.2015 - 03.2016
- Defined and developed goals and strategies for social media advertising campaigns to grow client business
- Created Facebook advertisements through Business Manager account and Power Editor tools with special attention to brand consistency
- Optimized running ads as need in order to maintain best possible performance for client specific industry
- Prepared weekly reporting on client's performance, growth and overall success of campaign
Social Media Marketing Strategist
Propel Marketing
04.2014 - 06.2015
- Developed and implemented social media marketing strategy for 30+ clients, Including developing optimized monthly calendars and custom content, with special attention to brand consistency Integrate, manage and grow client social media channels including Facebook, Twitter, LinkedIn and Google+
- Ensured all social media strategy engaged supporters, attracted new users and was fully integrated with client's overall marketing program
- Managed the technical aspects of social media applications, as well as established tracking and analyzed metrics for reporting
- Active member of Propel Marketing's social media committee, providing creative insight for building a strong social presence
Digital Marketing Coordinator
PrimeLending, Williston
09.2012 - 06.2013
Education
Bachelor of Arts - Political Science & Global Studies
Saint Michael's College
Colchester, VermontSkills
- Marketing and Advertising
- Strategic Planning
- Marketing Automation
- Strategic Positioning
- Project Management
- Stakeholder Management
- Customer Relationship Management
- Multi-Channel Campaigns
- Brand Development
- Brand-Building Strategies
Certification
HubSpot Marketing Software Certification
HubSpot Sales Software Certification
HubSpot Automation Certification
Inbound Certification
Timeline
Vice President of Growth Strategy
1406 Consulting
03.2023 - Current
Marketing Manager, Partner Marketing Automation
HubSpot
05.2022 - 02.2023
Principal Channel Consultant, Partner Program
HubSpot
11.2019 - 05.2022
Senior Account Specialist
HubSpot
10.2017 - 11.2019
Paid Media Analyst
Brand Networks
03.2016 - 10.2017
Social Media Ad Strategist
Propel Marketing
06.2015 - 03.2016
Social Media Marketing Strategist
Propel Marketing
04.2014 - 06.2015
Digital Marketing Coordinator
PrimeLending, Williston
09.2012 - 06.2013
Bachelor of Arts - Political Science & Global Studies
Saint Michael's College
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