Google Ads
Years of advertising experience
Justin Han
Media Director
Queens,NY
Summary
Accomplished advertising professional with 12 years of experience driving consumer engagement and enhancing brand image to generate revenue. Expert in using Display & Video 360, Facebook Ads Manager, and Google Ads to launch, monitor, and optimize campaigns. Excellent communication and management skills
Overview
12
12
9
9
Years of management experience
Work History
Media Director
PVH Corp
New York, NY
07.2019 - Current
- Established departmental policies, yearly objectives, areas of opportunity and goals related to sales and budgeting.
- Streamlined operational processes and workflow to increase efficiency of team performance and resource allocation.
- Led implementation of best practices to achieve overall business goals and growth.
- Developed media strategies and converted ideas into concrete tasks and delegating tasks to appropriate individuals and departments.
- Enhanced business revenue generation achieving 4x Return on Ad Spend by introducing performance strategies.
- Spearheaded market research to identify branding opportunities, cement strategies and sustain loyal customer base.
- Built brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Evaluated target market research and adjusted strategy to address competitive influences and changing market.
Programmatic Director
Triad
New York, NY
01.2019 - 07.2019
- Spearheaded client meetings to determine project needs and professional requirements and identify correct course of action enhance client success.
- Evaluated business requirements, leveraging information to forecast feature costs relating to hardware, software and consulting.
- Drove digital and enterprise collaboration across functional teams, focusing on delivery and continuous process improvement.
- Outlined omnichannel channel goals across brands and digital platforms, including store systems, web, mobile and marketing systems.
- Monitored return on investment of online and social media marketing efforts.
- Devised strategies and roadmaps to support product vision and value to business.
Media Director
Anchor Worldwide
New York, NY
11.2016 - 12.2018
- Masterminded highly successful digital strategies on various channels increasing eCommerce sales by 400%.
- Monitored and evaluated website analytics to assess campaign success, identify issues and make forward-thinking adjustments to maintain targets.
- Evaluated business requirements, leveraging information to forecast feature costs relating to hardware, software and consulting.
- Built brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Analyzed market trends and competitive landscape to understand opportunities and potential value.
Media Supervisor
Hearts & Science
New York, NY
01.2016 - 09.2016
- Increased brand awareness through creation of innovative print, broadcast and digital strategies with major publications.
- Negotiated rates with media vendors to obtain most competitive prices.
- Supported business growth through strategic planning and process development.
Media Supervisor
Publicis Sapient
New York, NY
01.2015 - 12.2015
- Coordinated launch of media campaigns with marketing, communications and creative departments.
- Researched and developed media buying plans, prioritizing cost-effective content with maximum impact.
- Incorporated media database technologies such as tagging, tracking and ad service metrics into media planning efforts.
Media Planner
R/GA
New York, NY
07.2014 - 12.2014
- Identified and monitored KPIs for all digital media campaigns.
- Handled client-facing business opportunities, developing high performing media strategies
- Researched and developed media buying plans, prioritizing cost-effective content with maximum impact.
Media Planner
CL&S
New York, NY
01.2011 - 06.2014
- Led implementation of best practices to support client initiatives.
- Streamlined operational processes and workflow to increase efficiency of team performance and resource allocation.
- Devised and implemented strategies to create new revenue streams and cut operational costs.
Ad Operations Analyst
Forbes
New York, NY
09.2009 - 07.2010
- Trained entry-level coordinators on company protocols, best practices and procedures.
- Evaluated performance and policies against metrics.
Education
Bachelor of Arts - Finance
Queens College Of The City University Of New York
Flushing, NY 08.2005 - 09.2009
Bachelor of Arts - Economics
Queens College Of The City University Of New York
Flushing, NY 08.2005 - 09.2009
Skills
Social media Expertise
Search expertise
Target audience analysis
Thought leadership
New business development
Performance Strategy
Team Growth
Digital Media
Programmatic expertise
Media activity planning
Strategic Planning
Investment allocations
Technology optimization
Ability to optimize content
Key performance indicators
Campaign development
Media Plans
Media Buying
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Software
Display & Video 360
The Trade Desk
Google Analytics
Google Tag Manager
Google Campaign Manager
Sprinklr
Netbase
Google Marketing Platform
Adobe Photoshop
Javascript
Firebase
SQL
Reactjs
Salesforce Marketing Cloud
Kantar
ComScore
Adobe Illustrator
Data Management Platform
Customer Data Platform
Quote
I can’t understand why people are frightened of new ideas. I’m frightened of the old ones.
John Cage
Timeline
Media Director
PVH Corp
07.2019 - Current
Programmatic Director
Triad
01.2019 - 07.2019
Media Director
Anchor Worldwide
11.2016 - 12.2018
Media Supervisor
Hearts & Science
01.2016 - 09.2016
Media Supervisor
Publicis Sapient
01.2015 - 12.2015
Media Planner
R/GA
07.2014 - 12.2014
Media Planner
CL&S
01.2011 - 06.2014
Ad Operations Analyst
Forbes
09.2009 - 07.2010
Bachelor of Arts - Finance
Queens College Of The City University Of New York
08.2005 - 09.2009
Bachelor of Arts - Economics
Queens College Of The City University Of New York
08.2005 - 09.2009