Justin Hussong
Las Vegas,NV
Work Preference
Summary
Proven Content and Community Manager with a track record of enhancing user engagement and driving revenue growth across various industries. Led teams to boost community engagement and executed go-to-market strategies for startups, facilitating investment opportunities. Seeking to apply expertise in tech, content, and media to contribute to long-term growth initiatives.
Overview
13
13
years of professional experience
Work History
Senior Trader
DraftKings
Las Vegas, US
01.2025 - Current
- Manage real-time pricing and risk for major U.S. and international sports markets, ensuring optimal lines while balancing handle and exposure across high-liquidity events.
- Identified arbitrage, sharp action, and market inefficiencies to adjust limits, flag accounts, and protect margin in a fast-paced sports betting environment.
- Oversee 30 retail sportsbook properties to ensure that the team and guests adhere to compliance policies, sports betting laws, risk management procedures, and all other company initiatives.
- Helped guide the department to an industry-leading 12% hold across all sports betting markets in first year with company.
Community/Content Strategist
Freelance
Remote
10.2022 - Current
- Created go-to-market community/content strategies for enterprise-level companies, including VinFast, Sneaker News, Aver Exchange, The Cold Wire, and more.
- Led onboarding and activation strategies to bring VinFast community to the US market, increase Sneaker News community engagement by 20% month over month, and set Aver on track for $1 million in yearly sports betting liquidity before Series B investment round.
- Revamped sports betting content strategy for Ribacka Media and Gravity3 in the NFT/gaming industry to increase engagement and conversions.
Director of Community & Content
Halftime
Remote
06.2020 - 02.2023
- Designed and implemented all internal content, community, and marketing strategies as hire No. 1 and company partner.
- Led 50+ content creators to create 500+ monthly articles and podcasts, which tripled internal user engagement metrics in two months.
- Led team from beta stage to 30,000+ users and 4.9+ star rating on App Store with 500+ reviews in under 18 months with $0 spent on paid marketing.
- Led engineering and design teams to build live audio, live game chat, DM, trivia, daily picks, and other well-received company products.
Head of Content
Execs In The Know
Remote
05.2019 - 05.2020
- Revamped SEO/content strategy and launched new website, doubling traffic and CTR in six months.
- Led initiative to double size of exclusive online CX community, setting new company records for event attendance.
- Launched quarterly customer experience magazine showcasing articles from leading Fortune 500 CX executives.
SEO Content Editor
Ranker
Los Angeles, US
09.2017 - 06.2018
- Led SEO efforts to drive 3 straight months of all-time traffic highs & 1+ million daily readers.
- Implemented revamped SEO strategies and established quality guidelines, increasing content visibility.
- Managed team of 20+ writers, producing 300+ articles monthly to enhance audience engagement.
SEO Specialist & Content Marketer
Directive Consulting
Costa Mesa, US
09.2016 - 06.2017
- Increased revenue up to 80% for 10+ B2B & B2C clients via evergreen content & SEO audits.
- Managed 10+ writers who created unique content to improve conversions and traffic.
- Led team that improved client retention rate and upsold 40% of portfolio in 3 months.
Web Content Manager
eGumball, Inc
Irvine, US
08.2014 - 08.2016
- Built company blog from inception to over 10,000 monthly views in under one year.
- Managed a team of 10+ writers that created over 300 daily optimized business profiles.
- Improved search rankings for over 12,000 businesses for Inc. 500 company.
Featured Columnist/Breaking News Reporter
Bleacher Report
San Francisco, US
01.2013 - 12.2015
- Generated 2+ million views and 10,000+ user comments for leading sports media publication, enhancing reader engagement.
- Created 1,000+ breaking news articles across various sports, driving timely coverage and audience interest.
- Secured position as Featured Columnist after completing highly competitive editorial internship, demonstrating commitment and skill.
Education
Bachelor of Arts - Journalism, Communications
University of Arizona
Tucson, AZ, US01-2013
Skills
- Community engagement
- Sports market analysis
- Content strategy
- Risk management
- Copywriting and editing
- Social media moderation
- Market analysis
- Relationship management
- Problem solving
- Data analysis
- UI/UX writing
- Digital marketing
Timeline
Senior Trader
DraftKings
01.2025 - Current
Community/Content Strategist
Freelance
10.2022 - Current
Director of Community & Content
Halftime
06.2020 - 02.2023
Head of Content
Execs In The Know
05.2019 - 05.2020
SEO Content Editor
Ranker
09.2017 - 06.2018
SEO Specialist & Content Marketer
Directive Consulting
09.2016 - 06.2017
Web Content Manager
eGumball, Inc
08.2014 - 08.2016
Featured Columnist/Breaking News Reporter
Bleacher Report
01.2013 - 12.2015
Bachelor of Arts - Journalism, Communications
University of Arizona