Justin Ford
Lincoln,NE
Summary
Seeking a position where project management, marketing experience, and strong leadership skills can be utilized to drive results in a team-oriented environment. Proven ability to multitask and adapt to new challenges.
Overview
19
19
years of professional experience
4
4
years of post-secondary education
Work History
Director of Marketing
Altair Inc
Lincoln, NE
01.2021 - 12.2022
- Generated 2 million dollars in gross revenue per year in highly competitive online retail RC toy industry
- Oversaw company budget and handled all QuickBooks accounting and financial tasks, with focus on accurate and timely financial reporting and decision-making
- Developed and managed execution of all marketing activities, including implementing pay-per-click ad campaigns and optimizing organic search efforts
- Used data and analytics to track and evaluate performance of marketing campaigns, informing strategic decisions and maximizing impact of future initiatives
- Implemented affiliate program to increase reach of products and developed and managed relationships with affiliate partners as needed.
Operations Manager
Acrobatix Inc
Lincoln, NE
01.2021 - 12.2022
- Successfully ran digital marketing company and grew to $500,000 in gross revenue in year one
- Managed all account communications and invoicing with buyers, including developing and nurturing relationships with key clients
- Responsible for all bookkeeping and financial record-keeping
- Worked closely with business partners to develop and implement effective marketing strategies, resulting in strong business growth and success
- Utilized paid advertising and organic traffic to drive call volume in multiple niches
- Demonstrated strong leadership and decision-making skills in growing and driving success.
Content Manager
Altair Inc
Lincoln, NE
11.2017 - 01.2021
- Grew email list to over 20,000 subscribers and successfully coordinated production of two weekly newsletters
- Managed multiple blog sites and oversaw creation and distribution of all written, visual, and multimedia content
- Proficient in WordPress and HTML coding for creating and managing website content
- Applied advanced keyword research and SEO techniques to boost visibility and ranking of company content, increasing its reach and impact on search engines
- Tracked industry trends and best practices guaranteeing that content was updated and effective
- Oversaw content creators, providing guidance and support to achieve high-quality work.
Art Manager
Woodland Scenics
Linn Creek, MO
11.2008 - 11.2016
- Supervised six artists tasked with conceiving of merchandising, packaging, instruction writing and advertising
- Collaborated with Senior Staff to create and produce print materials such as brochures, catalogs, and packaging
- Partnered with Marketing and Product Development to address internal quality control processes, including proofreading, resulting in 75% efficiency increase and cost savings
- Delivered monthly status reports to Department Heads for budgeting and planning purposes
- Scheduled department time and resources to meet production and schedule requirements
- Chosen by CEO to serve as spokesperson for company at numerous US and international trade shows
Graphic Designer
Horny Toad, Inc
Lake Ozark, MO
02.2008 - 11.2008
- Participated in strategic and conceptual brainstorming sessions, contributing ideas and insights
- Adhered to corporate brand guidelines to maintain consistency in campaigns and marketing materials
- Created unique print materials such as advertisements, brochures, event calendars, and logo designs using Adobe Creative Suite software including Adobe Photoshop and Adobe InDesign.
Media Specialist - Videographer
Woodland Scenics
Linn Creek, MO
03.2007 - 02.2008
- Increased brand awareness through creation of over 50 how-to-video digital productions from start to finish, including planning, filming, and post-production editing
- Set deadlines for production and coordinated with multiple departments to ensure successful completion of projects
- Created visual concepts and aesthetics for multiple successful how-to videos
- Offered expert recommendations on techniques, methods, and media to achieve desired visual effects in video production
Restaurant Manager
Horny Toad, Inc
Osage Beach, MO
10.2004 - 03.2007
- Managed up to 50 bartenders, bar backs, and security staff in daily work assignments to maximize productivity
- Efficiently resolved problems or concerns to satisfaction of all involved parties
- Communicated well and used strong interpersonal skills to establish positive relationships with guests and employees.
Education
BA - Communications - Electronic Media
University of Northern Iowa
08.1998 - 05.2002
Skills
Team Management (10 years)Excel (10 years)Product Marketing (10 years)Video Editing (10 years)Digital marketingAdobe Creative SuiteSEO
Organization and Time Management
Planning and Coordination
Critical Thinking
Problem-Solving
Attention to Detail
Additional Information
- Willing to relocate to:, Des Moines, IA - Davenport, IA - Cedar Rapids, IA Authorized to work in the US for any employer
Timeline
Director of Marketing
Altair Inc
01.2021 - 12.2022
Operations Manager
Acrobatix Inc
01.2021 - 12.2022
Content Manager
Altair Inc
11.2017 - 01.2021
Art Manager
Woodland Scenics
11.2008 - 11.2016
Graphic Designer
Horny Toad, Inc
02.2008 - 11.2008
Media Specialist - Videographer
Woodland Scenics
03.2007 - 02.2008
Restaurant Manager
Horny Toad, Inc
10.2004 - 03.2007
BA - Communications - Electronic Media
University of Northern Iowa
08.1998 - 05.2002