JUSTIN JACKSON
Oakland Gardens
Summary
Creative Director with extensive experience leading innovative teams in brand and digital design. Proven track record of driving successful marketing strategies and launching impactful campaigns that enhance brand visibility. Strong leadership and project management skills foster collaborative environments that yield exceptional design outcomes. Expertise in startup development and brand growth, contributing to significant company advancements through strategic initiatives.
Overview
10
10
years of professional experience
Work History
Creative Director
MIA/HUNTER
New York
04.2020 - Current
- Led a multi-disciplinary team in crafting brand experiences and digital strategies for all clients. My role includes overseeing the creative direction, brand strategy, and performance-focused campaigns that drive measurable growth in customer acquisition, average order value (AOV), and conversion rates across digital channels.
- Spearheaded creative direction for e-commerce campaigns that increased average order value (AOV) by 35% and conversion rates by 50% across client portfolios, helping to generate significant revenue growth.
- Developed digital brand identities and strategies for DTC brands, resulting in 10% month-over-month growth in customer acquisition and a 20% increase in returning customers through targeted campaigns.
- Led cross-functional teams and brand strategy sessions that defined unique brand positioning, values, and visual identities, resulting in a 15% lift in brand recognition and a 30% improvement in customer engagement across digital platforms.
- Directed the creation of social media content, user-generated campaigns, and influencer collaborations that enhanced brand visibility and drove DTC sales, achieving 35% follower growth and $20mil+ in attributed sales.
Sr. Web / Digital Designer
Audacy
New York
09.2023 - 09.2024
- Led the redesign of Audacy Inc.'s website, ensuring brand consistency across all digital platforms and improving user engagement through modern, responsive design.
- Developed and implemented interactive animations and UI elements that increased site engagement and improved overall functionality, resulting in a 15% increase in user retention.
- Increased user engagement by 30% through innovative UI/UX design improvements.
- Enhanced brand visibility by 40% by executing a comprehensive rebranding project.
- Reduced bounce rates by 20% by implementing advanced UX testing techniques.
- Managed multiple B2C/B2B projects, coordinating efforts across product, sales and marketing teams.
- Elevated a brand's online presence by 20% by redesigning their digital ecosystem with enhanced UX strategies.
Brand Designer
Tempo fit
San Francisco
05.2023 - 08.2023
- Crafted engaging social-first campaigns (e.g., seasonal campaigns) that drove an 18% increase in community engagement (likes, comments, shares).
- Increased user activation through the creation of a user-friendly in-app tutorial for Tempo 2.0.
- Designed and managed email campaigns (e.g., LCM) that achieved a 36% open rate or click-through rate.
- Improved the UX and UI for the company website and landing pages that increased optimizing conversion rates.
- Produced high-quality marketing materials such as product brochures and POS displays, supporting successful product launches in physical stores.
SR Digital Designer
DEFINITION 6
New York
08.2022 - 02.2023
- Led the UI/UX design for e-commerce websites, ensuring a seamless and user-friendly shopping experience for customers on Shopify and WooCommerce.
- Developed high-performing marketing campaigns for DTC and e-commerce clients, including Google Ads, Meta Ads, Yahoo, Bing, and YouTube campaigns.
- Art directed and designed compelling visuals for various marketing channels, including email campaigns, website displays, social media assets, digital native ads, and display ads.
- Worked closely & cross-functionally alongside marketing, development and e-commerce teams in art directing and designing concepts for communications across all marketing channels.
Associate Creative Director
Saatchi & Saatchi
San Francisco
06.2021 - 09.2022
- Led creative teams to develop innovative advertising campaigns for diverse clients.
- Collaborated with clients to understand brand vision and strategic goals.
- Managed project timelines and resources to ensure timely delivery of creative assets.
- Mentored junior designers and copywriters to enhance their skills and performance.
- Oversaw production processes, ensuring alignment with creative concepts and client expectations.
Sr. Art Director
Saatchi & Saatchi
Los Angeles
04.2020 - 06.2021
- Led creative direction for multi-channel campaigns for clients including Reckitt, automotive, and tech brands, delivering impactful storytelling aligned with brand goals.
- Collaborated with copywriters and strategists to create cohesive campaigns, driving customer engagement and boosting website conversion rates by 24%.
- Directed a team of designers, fostering a high-quality, innovative environment while ensuring adherence to timelines.
- Developed digital, print, and OOH initiatives, enhancing brand identity and customer interaction.
- Conducted client presentations and design reviews, securing high satisfaction and contributing to new business wins.
Brand Designer
Quartet health
New York
09.2019 - 04.2020
- Partnered with VP of Marketing to align brand strategy to all marketing initiatives and campaigns, ensuring brand alignment across all touch-points.
- Increased B2B and B2C prospects with marketing campaigns.
- Conceptualized and designed impactful marketing materials such as brochures, white papers, and social media content.
- Designed engaging event materials like presentations, signage, and menus to create a memorable brand experience.
- Contributed to the design and user experience of the company website and developed compelling display ads to drive brand awareness.
Art Director
Merkley & partners
New York
09.2016 - 03.2019
- Led art direction for all vehicle launches for the Mercedes Benz USA/Canada websites. Reviewed over 3,000,000 3D assets for product launches.
- Art directed vehicle photography for all launches, video/animation, and retouching, adhering to and advancing the cross-functional Brand Style Guideline.
- Story boarded for animation and social layouts, demonstrating a keen sense of typography to craft visually enticing and brand-compliant content.
- Conceptualized and developed high-impact launch campaigns for each new vehicle, driving website traffic and engagement.
- Utilized in-depth knowledge of automotive design by meticulously reviewing Auto Cad files for all Mercedes vehicles (interior and exterior) to translate intricate details into captivating website visuals.
- Built a thriving creative team, provided leadership and mentorship to a team of 7 creatives, empowering them to produce exceptional work.
Graphic designer
Fitch ratings
New York
05.2015 - 09.2016
- Conceptualized and designed marketing materials: Created compelling print and digital assets such as brochures, email newsletters, and trade show materials to promote Fitch Ratings services and expertise.
- Improved data visibility by 25% through creating detailed presentations and comprehensive reports.
- Designed digital ads with consistent messaging.
Marketing designer
Auctionata
New York
02.2015 - 12.2015
- Collaborated with marketing team to brainstorm and develop creative concepts for various marketing campaigns, including print advertisements, digital banners, social media graphics, email campaigns, brochures, pamphlets, presentations, fact sheets, infographics. Created Print Ads for NY TIMES and FT TIMES.
- A/B Testing: Conducted A/B testing on design elements to optimize campaign performance and identify the most effective creative strategies.
- Increased website conversion rates by 25% through the implementation of redesigned landing pages and call-to-action elements.
- Improved social media engagement by 30% through the creation of visually appealing and shareable content.
Education
Bachelor of technology - Advertising & design
SVA School of Visual Arts
New York12.2021
Certification - UX Design
Noble Desktop
New York, United States04.2018
Bachelor of Technology - advertising & design
New york city college
New york city01.2014
Skills
- Art direction
- Creative Direction
- Leadership
- Brand Design
- Ecommerce design
- Photography
- Web design
- 360 campaigns
- Retouching
- UI/UX
- Digital design
- B2C/B2B
- OOH
- Social Media
- A/B testing
- User experience design
- Digital marketing
- UI/UX design
- Brand strategy
- Visual storytelling
- Problem solving
- Campaign development expertise
- Design leadership
- Campaign development
- Creative team leadership
Accomplishments
- Mercedes Benz, Increased customer acquisition by 23%. Increased dealer leads by 34%. Created eye-catching hero imagery to tell the vehicle's story. Create an engaging UX to intrigue new leads to visit dealerships.
- MIA/HUNTER, Led Claire's team to increase online revenue from $41mil to $80mil. Created engaging design layouts for email marketing campaigns. Designed paid campaigns to captivate target audiences. Improved design for e-commerce website to increase AOV – conversion rates.
- Tempo Fit, Increase customer acquisition through email campaigns and paid ads by 24%. Created impactful campaign to engage to new and current customers. Designed social media campaigns to drive engagement and customer acquisition.
- Quartet Health, Increased B2B – B2C leads. Increased B2B community engagement by 18% through social-first campaigns. Developed landing pages to increase B2B clientele. Increased B2C prospects with data-driven insights from market research.
Jobs interested in
Title: Creative Director / Sr. Art Director / Brand Designer
Languages
English
Training
UX Design, Noble Desktop
Languages
English
Professional
Timeline
Sr. Web / Digital Designer
Audacy
09.2023 - 09.2024
Brand Designer
Tempo fit
05.2023 - 08.2023
SR Digital Designer
DEFINITION 6
08.2022 - 02.2023
Associate Creative Director
Saatchi & Saatchi
06.2021 - 09.2022
Creative Director
MIA/HUNTER
04.2020 - Current
Sr. Art Director
Saatchi & Saatchi
04.2020 - 06.2021
Brand Designer
Quartet health
09.2019 - 04.2020
Art Director
Merkley & partners
09.2016 - 03.2019
Graphic designer
Fitch ratings
05.2015 - 09.2016
Marketing designer
Auctionata
02.2015 - 12.2015
Bachelor of technology - Advertising & design
SVA School of Visual Arts
Certification - UX Design
Noble Desktop
Bachelor of Technology - advertising & design
New york city college
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