Justin Kirkland-Smith
Dedham,MA
Summary
My career has been built around Product Creation and Brand Marketing. Community Development Planning is a recently acquired skill. Ventures in many fields of Event Coordinating and Brand Management have provided me with a large contact catalog. My contacts and experience have consistently elevated my Marketing Production and Project Execution.
Overview
16
16
years of professional experience
Work History
Marketing Culture & Collaborations Manager
Soldier Unlimited
03.2021 - 06.2023
- Researched developing trends to stay updated with new ideas and marketing practices.
- Performed market segmentations, targeting and positioning for each product line.
- Increased brand awareness by developing and implementing strategic marketing campaigns.
- Conducted market research to identify new opportunities and target markets.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Developed creative briefs for internal designers, ensuring alignment with overall marketing objectives and brand guidelines.
- Negotiated partnerships with key influencers, maximizing brand exposure in target markets.
Marketing Manager / Community Development Manager
Concepts International
09.2013 - 11.2020
- Strengthened product branding and collaboration initiatives by developing communication campaigns, promotional materials, market intelligence information and databases for consumer market to maximize outreach
- Generated community development by creating special projects for existing and prospective customers
- Identify and forecast trends that aid Concepts marketing initiatives to lead the street wear industry in designs through consistent immersion with the targeted consumer market
- Create a dynamic consumer experience to showcase products
- Coordinate and manage in-store events, product launches and promotions
- Forge strong relationships with vendors, clientele and culture influencers
- Coordinate marketing plans for special projects and brand collaborations
- Create and Execute community development plans aligned with impact goals
- Product and Brand Development increased by 35%
- 200+ events successfully executed
- Directed strategic support for senior leadership, providing detailed analysis for new business opportunities, while consolidating current business and building relations with new vendors.
Store Manager
Concepts International
04.2007 - 09.2013
- Observed each employee's individual strengths and initiated mentoring program to improve areas of weakness.
- Cultivated and strengthened lasting client relationships using strong issue resolution and dynamic communication skills.
- Supervised creation of exciting merchandise displays to catch attention of store customers.
- Managed store employees successfully in fast-paced environment through proactive communication and positive feedback.
- Identified issues, analyzed information and provided solutions to problems.
Education
Bachelor of Science - Retail & Fashion Management
New England Institute of Art
Brookline, MA05.2017
High School Diploma -
Newton North H.S
Newton, MA06.2001
Skills
- Brand Development
- Vendor Relations
- Tactical Planning
- Networking
- Marketing Campaign Management
- Customer Relationship Management (CRM)
- Project Management
- Event Planning and Execution
- Business Development
- Marketing Techniques
- Marketing Communications
- Visual storytelling
- Campaign Development
- Concept Development
Timeline
Marketing Culture & Collaborations Manager
Soldier Unlimited
03.2021 - 06.2023
Marketing Manager / Community Development Manager
Concepts International
09.2013 - 11.2020
Store Manager
Concepts International
04.2007 - 09.2013
Bachelor of Science - Retail & Fashion Management
New England Institute of Art
High School Diploma -
Newton North H.S