Summary
Overview
Work History
Education
Skills
Professional Highlights
Websites
References
Timeline
Generic

Justin Kowallek

Strongsville,OH

Summary

Dynamic Global Product Marketing Manager with a proven track record at NVENT an PPG, excelling in marketing strategy and cross-functional leadership. Expert in new product development and market analysis, driving revenue growth and enhancing brand presence. Adept at leveraging customer insights to deliver innovative solutions that meet market demands and foster collaboration across teams.

Overview

24
24
years of professional experience

Work History

Global Product Marketing Manager

NVENT
Solon
06.2022 - 11.2025
  • Lead global product portfolio and champion cross-functional activities to maximize overall product line performance including revenue growth, margin improvement, cost reduction, quality and delivery.
  • Develop and direct the implementation of product line strategies, and coordinate necessary cross-functional activities.
  • Provide strategic direction for innovative growth opportunities that leverage technology trends (e.g.,). Connectivity, market trends, and integrated solutions.
  • Lead cross-functional new product development efforts. Coordinate with Engineering and Marketing teams for the development and commercialization of needs-based solutions.
  • Conduct Voice of Customer (VOC) research to identify market requirements and trends, drive continuous improvements, and identify product enhancement opportunities.
  • Ensure solutions are responsive to customer needs to maintain and/or improve market penetration and share position.
  • Serve as a subject matter expert to support the internal team, field sales, distributors, and end-use customers.
  • Deliver training in-person and virtually to both internal and external customers.
  • Able to train contractors in office and jobsite settings, positively impacting their installation habits. Develop tools to influence buying decisions.

Product Marketing Manager

ENERCO GROUP, INC
Cleveland
02.2021 - 06.2022
  • Develop innovative heating products for the commercial and agricultural markets.
  • Maintain comprehensive knowledge of the assigned Enerco product line and the competitors' corresponding product lines.
  • Maintain comprehensive knowledge of the specific market, including 'near neighbor' markets, from a user and business perspective.
  • Maintain a comprehensive knowledge of the consumers' needs within the specific market activity.
  • Identify new market expansion opportunities, perform research, and develop a unique product offering within the new market.
  • Contribute to the creative ideation process with multiple collaboration partners to generate new concept ideas.
  • Supervise and manage new concept development projects to discover emerging products, experiences, and business opportunities.
  • Coordinate product presentation and packaging on the retail shelf, or as delivered to the customer.
  • Manage the timing of new product introductions, and responsibility to deliver the end result on time, on budget, and at the estimated product cost.
  • Leverage market knowledge by assisting the Sales Manager in setting the pricing policy on new product introductions.
  • Profitability responsibility at the gross margin level in assigned Enerco market segments.
  • Manage Enerco intellectual property, including trademark and patent submissions.
  • Generate preliminary and final financial justifications for all products where capital investment is required.
  • Develop innovative heating products for the commercial and agricultural markets.

Marketing Content Strategy Manager

PPG INDUSTRIES, INC.
Strongsville
05.2019 - 12.2019
  • Developed and executed innovative multi-channel content strategies that create differentiation and conversation among the prospects and customer base.
  • Developed clear, approachable, high-quality content that connects with the target audiences, speaks to trends, supports the buyer journey, and amplifies the PPG voice across various print, digital, and social channels.
  • Drove and managed the content asset plan, and the creation of content for the PPG product portfolio.
  • Oversaw editorial and social calendars to develop a collaborative strategy with Product Marketing, Training, Color Marketing, Platinum, and Sales teams.
  • I guided the Interactive Communications team to ensure that content was optimized for SEO and user experience on corporate websites.
  • Established content creation and curation strategies to connect with influencers, and grow followers.
  • Created verbal and narrative brand guidelines, and leveraged them with partners (internal and external teams) to develop consistency.
  • Authored and maintained content for corporate websites, marketing assets, sales enablement materials, contributed articles, social media, and advertising assets.
  • Leveraged relationships with industry publications and authored contributed content.
  • Identified and experimented with new partners and channels (i.e., podcasts, branded content, and other forms of media) to create content and connect with customers.
  • Revamped brand voice, tone, perspective and copy.
  • Worked with leadership to identify message priorities and support integrated content campaigns that are differentiated, and drive engagement.
  • Optimized content to consistently achieve and exceed Key Performance Indicators (KPI).

Change Management Business Process Lead

PPG INDUSTRIES, INC.
Strongsville
04.2016 - 05.2019
  • Leader of the cross-strategic business unit (SBU) team representing Automotive, Industrial, Packaging, and Refinish, focusing on the execution of the change management activities for their respective business unit on the Oracle R12 transformation.
  • Partnered with the work-stream leads (internal team), TiER1 Performance Solutions, other project consultants, and all levels of management to successfully transition from legacy systems and implement the new enterprise resource planning (ERP) system at each facility.
  • Developed change impact assessments for each work stream to assist with the transition period.
  • Created and executed the communications plan for the internal organization, customers, and vendors.
  • Managed the super user and process owner selection and engagement process.
  • Directed and administered business readiness evaluations (operations, staffing, training, etc.).
  • Performed personnel role gap analyses and skills assessments.
  • Recommended and implemented organizational design modifications (recruiting, restructuring, etc.) and site infrastructure needs (networking, computers, printers, other equipment, etc.).
  • Identified, documented, and communicated process changes to management teams and staff.
  • Prepared and delivered presentations to all employees at multiple locations throughout North America.

Segment Communications Manager

PPG INDUSTRIES, INC.
Strongsville
05.2011 - 04.2016
  • Developed creative strategies and campaigns aimed at distributors and end users, consisting of automotive, commercial transport, and industrial accounts, to successfully promote product lines or launch new products without compromising brand integrity and corporate goals.
  • Collaborated with the product management team to increase market share, build brand awareness, and increase overall sales while remaining within budgetary constraints.
  • Managed multiple projects, working with the product management team to develop strategic campaigns.
  • Communicated with outside agencies to create design and direction.
  • Led mail campaigns (including electronic communications) in conjunction with events, product releases, and relevant topics.
  • Presented the communications plan to senior management, sales teams, and distributors.
  • I attended a regional meeting to train or update staff on new programs or offerings.
  • Managed the complete trade show process to maximize show effectiveness and success.
  • Created and managed content for social networking sites, such as Facebook and Twitter.
  • Regularly reviewed budget accounts to ensure proper allocation, and to not overspend.

North American Marketing Manager

CEIA USA
Twinsburg
12.2009 - 05.2011
  • Worked closely with senior executives and sales management (headquartered in Arezzo, Italy) to develop, implement, and maintain all marketing and communications strategies to increase market share, build brand awareness, and overall sales within North America.
  • Developed a detailed training program for military ground search equipment, working.
  • Directed the production, editing, and finalization of international training videos.
  • Managed graphic and creative departments to implement marketing strategies.
  • Maintained industry trade, and digital publication technical articles and advertisements.
  • Oversight of the complete trade show process to maximize show effectiveness and success.
  • Created, scheduled, and managed mail campaigns in conjunction with product releases, events, and relevant industry topics.

Technical Training & Sales Specialist

Q-Lab Corporation
Westlake
07.2007 - 11.2009
  • Select potential targets, and follow the traditional sales cycle to convert the targets' wins.
  • Maintaining and nurturing relationships after the purchase is crucial to ensure that customers are satisfied, as repeat buyers provide referrals.
  • Conducted technical training presentations for a multitude of audiences on a regular basis, attended and contributed to codes/standards association meetings, and participated in trade shows.

Campaign & Promotions Manager

Honeywell Combustion Safety
Parma
09.2001 - 07.2007
  • Worked directly with upper management to generate quality communication strategies, campaigns and promotions that utilized a variety of mediums to reach as many potential clients as possible and managed the process to ensure deadlines were met and goals were achieved.

Education

Master of Business Administration (MBA) - Marketing

Tiffin University
Tiffin, OH

Bachelor of Arts (B.A.) - Business Administration, Minor: Marketing

Baldwin-Wallace College
Berea, OH

Skills

  • Marketing strategy
  • Product strategy
  • Market analysis
  • New product development
  • Brand management
  • Cross-functional leadership

Professional Highlights

  • Directed highly successful companywide project spanning multiple business units to integrate and upgrade hundreds of facilities to new enterprise resource planning (ERP) software change management.
  • Leader of communications team for long term international digital transformation project.
  • Developed successful new branding and rebranding campaigns for numerous product lines.

Websites

References

References available upon request.

Timeline

Global Product Marketing Manager

NVENT
06.2022 - 11.2025

Product Marketing Manager

ENERCO GROUP, INC
02.2021 - 06.2022

Marketing Content Strategy Manager

PPG INDUSTRIES, INC.
05.2019 - 12.2019

Change Management Business Process Lead

PPG INDUSTRIES, INC.
04.2016 - 05.2019

Segment Communications Manager

PPG INDUSTRIES, INC.
05.2011 - 04.2016

North American Marketing Manager

CEIA USA
12.2009 - 05.2011

Technical Training & Sales Specialist

Q-Lab Corporation
07.2007 - 11.2009

Campaign & Promotions Manager

Honeywell Combustion Safety
09.2001 - 07.2007

Master of Business Administration (MBA) - Marketing

Tiffin University

Bachelor of Arts (B.A.) - Business Administration, Minor: Marketing

Baldwin-Wallace College

Similar Profiles

CREATE PROFILE