Justin Leonard

Launched a consulting firm focused on providing Fortune 500 advisory experience to small business owners who need growth support in the following areas:

• Sales framework assessment
• Demand & Lead generation assessment
• Business process analysis
• Data reporting, KPI development, and dashboarding
• Software selection and implementation

• Developed GTM strategy and execution for 2 new-to-market advisory products (IT & Cybersecurity) targeting Financial Services CIO’s, CTO’s, and CISO’s
• Led all aspects of GTM including market sizing, prospecting, messaging, cold outreach, marketing support, product collateral, and lead generation resulting in a $2.2M T1 pipeline in 4 months
• Recruited over 30+ C-level executives to participate in Research Councils responsible for influencing product strategy and roadmaps
• Internal champion for cold outreach including campaign design, messaging, and use of enabling technology (ZoomInfo/ZoomEngage) to increase prospect engagement
• Won business across Bank, Credit Union, Insurance, and FI Vendors

• Primary point of contact to EVP/SVP Financial Services leaders representing Comparative Analytics and Benchmarking products
• Responsible for developing sales strategies and managing relationships with key accounts and acted as liaison between internal analysts and Retail/Business bank LOB leaders
• Achieved highest sales performance in company history by surpassing new business sales goals in the first year, quadrupling the achievement in Year 2
• Oversaw design, launch, and sales of a new-to-market product for Chief Marketing officers securing 12 contracts in less than 4 months including PNC, Huntington, Frost, TD, BMO, and Fifth Third
• Managed a diverse portfolio of over 18 accounts with a total value of $5.2M, consistently meeting or exceeding revenue targets for each account

Solution Sales Executive (Cross Industry)

Prospected, scheduled, and sold customer care onsite/virtual training program to SVP/VP Customer Service leaders in F500

• $270,000 deal just over 90 days in seat of a new-to-market product offering

Strategic Account Executive (Cross Industry)

Designed, led, and oversaw sales/service strategies of executive research and tools across multiple lines of business and teams to F250 corporations while interfacing with C-level leadership as a primary contact

• Exceeded goal of $22M+ annually in renewal and new business and directly negotiated 15+ centralized client account contracts ranging from 250K to 1M+
• Managed a book of business worth $22M+ across 50 accounts

Senior Account Manager (Cross Industry)

Managed all components of new business and renewal sales to C-level Sales, Marketing, Communications, and Market research leaders in the executive research and tools space

• Chairman's Club 2010, 140% of annual goal in a new go-to-market model
• Managed a book of business worth $2.8M across 20+ accounts

Global point of contact for all sales & service of a SaaS engineering data platform to OEM Automotive supply chain

• Led launch and adoption of flagship product into Chinese automotive supply chain yielding ~250K in subscription sales
• Managed a book of business worth $1.2M across 4 key automotive OEM accounts and their respective supply chain