Summary
Overview
Work History
Education
Skills
Timeline
Generic

JUSTIN LOCKE

Nunica

Summary

Results-driven sales leader with 11+ years of progressive experience in OEM and automotive aftermarket industries. Proven track record of cultivating strategic partnerships and driving multi-million-dollar revenue growth in several channels. Thrives in problem solving, program development, and cross-functional collaboration across multiple teams, including top-tier OEMs and specialty markets.

Overview

12
12
years of professional experience

Work History

Director of OEM Sales & Special Markets

RealTruck, Inc.
06.2021 - Current
  • Lead strategic sales initiatives across OEM and specialty markets, managing key accounts including Audi, Honda, Hyundai, Mobis, Mitsubishi, Mazda, Nissan, Rivian, Roush, Subaru, Scout, Slate, and Volkswagen totaling over 40 million.
  • Drive OEM business development efforts, align product strategies with client goals, and oversee program implementation to ensure profitability and customer satisfaction.
  • Collaborate with cross-functional teams on product development, marketing, and operations to support market expansion and revenue growth.

OEM Field Sales Manager

RealTruck, Inc.
10.2016 - 06.2021
  • Managed sales activities across OEM accounts including Ford, GM, Stellantis, and Nissan.
  • Delivered over 900 dealership product training sessions, impacting more than 4,200 dealership associates.
  • Partnered directly with program personnel and sales managers to identify and resolve product issues, improving customer experience and boosting program adoption.
  • Provided strategic insight to dealerships on policy adherence, performance improvements, and growth opportunities.

Great Lakes Regional Sales Manager

Undercover Truck Bed Covers
12.2013 - 10.2016
  • Oversaw territory spanning seven states with responsibility for more than 475 jobber accounts and multiple distributors, generating nearly $13M in annual sales.
  • Represented brands such as Undercover, NFAB, and BedRug.
  • Identified prospective accounts through lead generation, trade shows, and client referrals.
  • Consulted on product features, competitive positioning, and technical specifications to drive adoption and customer retention.

Education

Bachelor of Business Administration - Finance

Ferris State University
Big Rapids, MI
05.2013

Skills

  • Salesforce CRM
  • Teamwork and Collaboration
  • Microsoft Office Suite
  • ERP Systems
  • B2B Sales Strategy
  • Territory Development
  • OEM Program Management
  • Market Trend Analysis
  • Product Launches
  • Customer Training

Timeline

Director of OEM Sales & Special Markets

RealTruck, Inc.
06.2021 - Current

OEM Field Sales Manager

RealTruck, Inc.
10.2016 - 06.2021

Great Lakes Regional Sales Manager

Undercover Truck Bed Covers
12.2013 - 10.2016

Bachelor of Business Administration - Finance

Ferris State University

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