Justin Mossman

Proven track record of leading web development projects, executing successful SEO/SEM strategies to drive business growth, and increased operational efficiency.

Website Development:

• Developed and maintained all client websites consistently for over 4 years.
• Led full site buildouts, ensuring optimization and cross-browser compatibility.
• Handled domain/host management, including migrations and DNS configurations.
• Championed process improvements, reducing project cycle duration by roughly 30%.

SEO & SEM:

• Managed and implemented all SEO projects with minimal assistance.
• Conducted keyword research for SEO content writers and SEM campaigns.
• Implemented schema markup and internal linking.
• Configured Google Search Console for crawling, indexing, and sitemaps.
• Managed 3P and/or implemented the majority of SEM projects.

Analytics & Reporting:

• Set up and managed Google Analytics, SEMRush Projects, and reporting dashboards.
• Customized reports and integrated with advertising tools.
• Analyzed website traffic and user behavior for improvements.

• Established foundational processes for business operations.
• Enhanced operational efficiency and productivity by managing budgets, accounts, and costs.
• Evaluated suppliers to maintain cost controls and improve operations.
• Trained and developed team members to build human capital.
• Consulted with customers to assess needs and propose optimal solutions.
• Trained and motivated employees to perform daily business functions.
• Managed day-to-day business operations.
• Monitored market conditions to set accurate product pricing and take advantage of emerging trends.