Hi, I’m
Justin Neff
South Lebanon,OH
Summary
Dynamic leader with a proven track record, excelling in brand strategy development and team performance oversight. Spearheaded market expansion and profitability optimization, achieving sustained revenue growth. Skilled in strategic financial planning and fostering customer relationships, consistently surpassing growth targets through innovative sales strategies and effective team coordination.
Overview
12
years of professional experience
Work History
Sonder BrewingMason, OH
President
01.2018 - Current
Job overview
- Established a resilient, customer-centered business model combining innovative brewing, marketing, and distribution strategies
- Successfully launched and scaled Sonder Brewing to over 4,000 retail accounts across three states
- Led strategic planning, including production, distribution, and sales strategies, ensuring profitability and market expansion
- Oversaw P&L, cash flow management, budgeting, and financial forecasting, achieving sustained revenue growth each year
- Built and maintained partnerships with distributors and retailers to maximize brand reach and customer engagement
- Recruited, trained, and managed a diverse team of 75+ employees, fostering a strong workplace culture and implementing leadership development programs
Acosta Sales and MarketingCincinnati, OH
Senior Business Manager
10.2015 - 12.2017
Job overview
- Managed and executed brand strategies, including new product launches, category management, and trade promotions to increase Kroger sales
- Analyzed market data and trends to inform strategic recommendations and optimize growth
- Developed and maintained client relationships, ensuring effective communication and alignment on brand strategy
- Led cross-functional collaboration with marketing, operations, and supply chain teams to achieve seamless promotions and product availability
- Oversaw large trade budgets, managing spending and tracking KPIs to meet financial targets and enhance brand profitability
- Summary: Led account management, sales strategy, and financial planning for key brands at Kroger, including Barilla Pasta, King Arthur Flour, and Pompeian Olive Oil
- Successfully implemented sales and marketing strategies, trade budgeting, and product launches to drive growth and brand visibility within Kroger stores
Keurig Green MountainCincinnati, OH
Strategic Account Manager
07.2014 - 10.2015
Job overview
- Led customer-facing efforts with Kroger's Coffee Category Manager, driving initiatives to meet financial and sales targets
- Oversaw a $140M revenue budget and managed $28M in trade promotional funds, optimizing trade promotions to increase display quality and expand distribution points
- Developed strategic forecasting and margin negotiation plans to ensure accurate shipments and impactful promotions
- Strengthened partnerships with Kroger's buying group and retail broker partners, aligning execution with sales objectives
- Managed the strategic sales relationship with Kroger, leading day-to-day communication, sales planning, and category management for the single-serve coffee category
- Focused on revenue growth, market share expansion, and efficient trade promotion
Kraft Foods GroupCincinnati, OH
Customer Retail Manager
07.2012 - 07.2014
Job overview
- Generated $1.5M in incremental revenue, with $1.1M added within six months by expanding distribution and display allocations
- Outperformed Kroger's headquarters across several categories, including fresh meat and cheese, ending 2013 with a +0.7% growth advantage in total portfolio sales
- Managed customer relations for fresh meat and grocery categories with Kroger Columbus, driving incremental sales, price management, and store-level execution
- Consistently exceeded growth targets through strategic product placements, promotional activities, and collaborative initiatives with retail partners
Education
Indiana University, Bloomington, Bloomington, IN
Bachelor of Science from Business, Communications
12.2008
Skills
- Effective Team Coordination
- Business Growth Strategy
- Customer Relationship Management
- Process Improvement
- Sales Performance Optimization
- Profitability Optimization
- Effective Team Coordination
- Business Growth Strategy
- Customer Relationship Management
- Process Improvement
- Sales Performance Optimization
- Profitability Optimization
References
References available upon request.
Timeline
President
Sonder Brewing
01.2018 - Current
Senior Business Manager
Acosta Sales and Marketing
10.2015 - 12.2017
Strategic Account Manager
Keurig Green Mountain
07.2014 - 10.2015
Customer Retail Manager
Kraft Foods Group
07.2012 - 07.2014
Indiana University, Bloomington
Bachelor of Science from Business, Communications
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