As Broadcast Director for Wayland Baptist, I helped build a student-based media team from the ground up—producing live broadcasts for 11 sports and fully covering 17 sports, producing weekly recap shows, and leading social media efforts. With no set blueprint, I created the vision, trained student staff, and handled videography, interviews, and editing with Adobe Premiere Pro. I expanded our reach through social media highlights, coach/player interviews, and media graphics, transforming a one-person, outdated operation into a full-scale, professional production.