JUSTIN R. CUDDEBACK
Brooklyn,NY
Summary
Multi-talented Senior Manager well-versed and highly effective at developing, executing and directing key improvements to enable business enhancements and growth. Visionary leader with solid success leading business operations toward growth.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Senior Manager, Product Marketing
Roku
New York, NY
11.2023 - Current
- Developed and implemented strategies to improve operational efficiency, reduce costs, and increase productivity.
- Analyzed data from market research surveys to identify trends and develop actionable insights for organizational growth.
- Coordinated with internal departments to ensure successful execution of projects according to timeline and budget constraints.
- Established effective communication channels between different departments within the organization.
Manager
Roku, OneView Solutions
New York, NY
06.2021 - 11.2023
- Manage a team of OneView Solutions Trading Analysts who are tasked with developing custom solutions and optimizations for our LCS (Large Client Segment) business of Fortune 500 brands via agency holding company or brand direct relationships
- Build materials for and lead product roadmap sessions with our platform clients in order to help GTM teams prioritize new features and make adjustments to current feature set focused on, but not limited to our identity spine, clean room initiatives, and our unique analytics
- Pioneered Roku’s OneView Solutions Hub, which consists of off the shelf analyses and queries to provide our clients with additional value outside of the platforms tools
- These analyses include things like full funnel CTV impact/consumer journey, identity deprecation and activation techniques for mitigating issues specific to cookie loss and MAID opt out, and competitive insights based on our ACR footprint & exclusive reach data
- Developed the content for Roku’s OneView Certification Program; a free and public course for clients to learn about the OTT space and Roku’s differentiators
- Classes include topics that range from OTT 101 to more advanced modules around creative testing and publisher deal negotiation
Technical Sales Engineer
06.2019 - 06.2021
- Provide in market technical support through product pitches and advanced platform demos to both programmatic trading and video investments teams
- Lead our platform RFI workflow through the scoping and onboarding of RFI software services, as well as maintain the ad platforms question library
Senior Platform Solutions Manager
Amobee
New York, NY
11.2017 - 06.2019
- Drive product adoption of Amobee’s omnichannel DSP/DMP offering among agency holding companies and agency trading desks
- This includes leading product demos, developing strategy, and providing direction on best practices for activation within the console
- Work with campaign managers and analytics teams to develop product roadmaps, to then work with internal product teams for prioritization of products based on overall revenue impact and potential adoption of products
- Facilitate SME groups to create content & internal resources specific to Amobee’s key initiatives (analytics tools, proprietary audience discovery tool, emerging channels, inventory quality, data ingestion and activation, product feature enhancements, etc.)
- Direct on optimal activation deployment and trafficking/tagging requirements for clients based on varying buy set ups (Video/Display/Mobile
- PMPs, Direct Guaranteed, Audio, DOOH, Programmatic Television)
- Maintain and expand client relationships through quarterly business reviews with individual strategic advertisers and larger holding companies
Senior Analyst
Publicis Media, PMX
New York, NY
09.2016 - 11.2017
- Forecast, build, and execute self-service programmatic campaigns for Publicis Groupe strategic clients, across a number of verticals & channels, leveraging multiple DSPs per campaign – annual media spend +10M
- Stitch together multiple data sources, including DSPs, SSPs, verification partners, and site analytics to build comprehensive reports in company proprietary dashboards or partner specific business intelligence and analytics software (Tableau, etc.)
- Test emerging solutions in the programmatic space that includes, but is not limited to Programmatic Television, Native, Wearable Tech/DOOH
- Develop content for Groupe education modules that assist in the training and growth of Publicis agencies programmatic practice, in addition to conducting training sessions on programmatic best practices and campaign activation
- Assist project managers and developers to create digital products that act as components of a proprietary operating system that allow agencies to better execute direct and open market buys
Media Analyst
Six Spoke Media
New York, NY
09.2015 - 09.2016
Search/Display Digital Strategist
08.2014 - 08.2015
- Manage +$1M in annual media spend for the agency’s top global clients in industries that include Fortune 500 software companies
- Lead client facing meetings and presented biweekly, monthly, and quarterly performance status updates in addition to FY planning
- Direct and execute paid social and programmatic buying programs, in addition to developing relevant case studies
- Initiate and execute strategic expansions into new channels and networks, such as retargeting, engagement ads, YouTube, display network, and publisher expansion to drive awareness and increase conversions
- Provide recommendations for quarterly budgets and keep proper pacing accordingly, across publishers and initiatives
- Meet with third party vendors, such as DSPs, publishers, and creative agencies to guarantee clients’ strategic goals are met.
Education
Master of Business Administration - Marketing & Finance
WHITMAN SCHOOL OF MANAGEMENT, SYRACUSE UNIVERSITY, THE STATE UNIVERSITY OF NEW YORK
05.2014
Bachelor of Science - Business Administration, Marketing & Finance
Skills
- Data Analytics
- Market Analysis
- Strategic Planning
- Data-driven decision-making
- Cross-Functional Collaboration
Certification
DoubleClick Bid Manager TrueView, DoubleClick Bid Manager Fundamentals, Google Adwords (Fundamental, Search, & Display), Google Analytics, Marin Platform Certification, OneView Certified
Timeline
Senior Manager, Product Marketing
Roku
11.2023 - Current
Manager
Roku, OneView Solutions
06.2021 - 11.2023
Technical Sales Engineer
06.2019 - 06.2021
Senior Platform Solutions Manager
Amobee
11.2017 - 06.2019
Senior Analyst
Publicis Media, PMX
09.2016 - 11.2017
Media Analyst
Six Spoke Media
09.2015 - 09.2016
Search/Display Digital Strategist
08.2014 - 08.2015
Master of Business Administration - Marketing & Finance
WHITMAN SCHOOL OF MANAGEMENT, SYRACUSE UNIVERSITY, THE STATE UNIVERSITY OF NEW YORK
Bachelor of Science - Business Administration, Marketing & Finance
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