Justin Rodriguez
Whittier,CA
Summary
Dynamic professional with extensive experience in mobile monetization and ad technology implementation at Lucky Day Entertainment Inc, Maple Media, and AppOnboard. Proven track record in enhancing user engagement and optimizing campaign performance through data analysis and strategic planning. Skilled in contract negotiation and fostering client relationships, driving significant revenue growth and operational efficiency. Experienced in product management and creativity to ensure seamless application update launces that yielded revenue growth.
Overview
6
6
years of professional experience
Work History
Director of Mobile Monetization & Product
Lucky Day Entertainment Inc.
04.2020 - 02.2025
- Enhanced team collaboration throughout all departments with consistent communication, goal setting, and routinely updates.
- Facilitated cross-functional collaboration for improved decision-making processes within the organization with routinely scheduled meetings.
- Stayed up-to-date on current new mobile advertising policies and guidelines, ensuring compliance and efficiency in operations of our mobile applications.
- Leveraged professional network and industry knowledge which strengthened partner relationships to negotiate favorable contracts and improved service quality.
- Enhanced team collaboration through regular communication, goal setting, and performance evaluations.
- Increased overall revenue through pricing optimizations and implementing product changes that increased Lifetime Value of our users.
- Leveraged data analytics insights for informed decision-making in critical areas such as user behavior, Return on Investment, and track impact of new application updates.
- Spearheaded successful product launches that resulted in increased ARPDAU and User Engagement.
Ad Operations Manager
Maple Media
09.2019 - 04.2020
- Improved campaign tracking accuracy by implementing rigorous QA processes for all pixel placements and tag implementations.
- Ensured compliance with industry standards and guidelines through diligent monitoring of ad placements and content quality.
- Spearheaded the implementation of new ad technologies, increasing efficiency and competitiveness in the market.
- Enhanced the productivity of the Ad Operations team by streamlining workflow processes and recording effective documentation for continued consistency.
- Optimized inventory utilization by analyzing available ad space across various channels and making strategic allocation decisions.
- Troubleshot technical issues related to ad serving platforms, maintaining seamless functionality for internal teams and external clients alike.
- Analyzed campaign data to identify trends and make recommendations for future strategy, driving continuous improvement efforts.
Campaign Analyst
AppOnboard
09.2018 - 09.2019
- Demonstrated outstanding collaboration across organization and managed many tasks.
- Reviewed and used data to make recommendations to improve campaign performance, media touchpoints and journey.
- Safeguarded campaign set up for successful measurement by developing learning plans and allowing for measurability.
- Drove data-influenced decisions for campaigns and businesses.
- Optimized campaign performance by analyzing data and identifying key trends.
- Conducted post-campaign analysis to determine overall effectiveness, using insights gained to inform future strategy development.
- Improved ROI for clients through strategic targeting and effective budget allocation.
Education
Bachelor of Science - Finance And Economics
California State University, Los Angeles
Los Angeles, CA06-2014
Skills
- Data analysis
- Mobile monetization
- Compliance management
- Ad technology implementation
- Product launch
- Contract negotiation
- User engagement
- Campaign optimization
- Strategic planning
- Client relationship management
- Operations management
- Strategies and goals
Timeline
Director of Mobile Monetization & Product
Lucky Day Entertainment Inc.
04.2020 - 02.2025
Ad Operations Manager
Maple Media
09.2019 - 04.2020
Campaign Analyst
AppOnboard
09.2018 - 09.2019
Bachelor of Science - Finance And Economics
California State University, Los Angeles
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