Justin T. Dorsey
Rochester,NY
Summary
Experienced Digital Marketing Specialist and U.S. military veteran skilled in merging strategic expertise with creative storytelling. Proficient in social media management, SEO, and data-driven campaigns. Demonstrates the ability to leverage these skills to increase brand awareness, engage target audiences, and optimize digital platforms for maximum impact.
Overview
12
12
years of professional experience
1
1
Certification
Work History
Digital Marketing Intern
Rochester Red Wings Baseball
08.2024 - Current
- Created engaging content for Pinterest, Facebook, and Instagram.
- Prepared weekly updates and reports to track growth and success rates of marketing campaigns.
- Designed and presented social media campaign ideas.
- Tracked social media trends and adapted to attract target follower demographic.
- Design and implement email marketing campaigns for baseball fan engagement, focusing on optimizing open rates and click-through rates
- Conduct A/B testing and analyze campaign performance using Google Analytics to drive data-driven improvements
- Segment audience lists and create targeted, personalized content for different fan demographics
- Ensure compliance with email marketing regulations while maintaining brand voice and engagement
- Collaborate with cross-functional teams to integrate email campaigns with broader marketing initiatives
- Used Adobe Creative Suite to design initial campaign concepts.
- Assisted marketing coordinators and graphic designers with email marketing copywriting and proofing.
- Assisted in tracking and reporting marketing campaign performance, identifying key trends for continuous improvement of future efforts.
- Assisted in creating written, video, and image content for marketing channels.
- Developed, designed and created team's brand and style guidelines
- Created customized marketing materials to increase product awareness.
Digital Marketing Specialist
Global Career Accelerator
01.2023 - Current
- Company Overview: Nöz Sunscreen
- Designed and built an e-commerce website using Shopify; implemented brand guidelines and developed on-brand creative and copywriting
- Created paid and organic social media ads that track lead generation for TikTok & Meta
- Conducted A/B testing, calculated cost-efficiency metrics, KPI's, evaluated campaign performance, and created a paid search campaign using Google Ads
- Sourced influencers and planned a global influencer campaign on TikTok
- Nöz Sunscreen
Freight Operations Supervisor
XPO Logistics
01.2022 - 01.2023
- Managed freight operations, delivery timelines, and financials
- Coached and motivated team, emphasizing safety and quality
- Optimized processes with advanced technology, enhancing customer retention
Administrative Supervisor & Training Manager
U.S. Navy
01.2013 - 01.2021
- Designed and implemented efficient admin systems, enhancing data integrity
- Streamlined training programs, ensuring compliance with COVID-19 guidelines
- Managed a $150,000 annual budget, overseeing procurement and storage
Education
Bachelor of Science - Advertising And Public Relations
Rochester Institute of Technology
Rochester, NY05-2025
Skills
- Social Media Management
- Content Creation
- Branding
- Campaign Development
- Data Analysis
- Copywriting
- Digital Design
- Email Marketing
- A/B Testing
- SEO
- Paid Search
- Mobile Marketing
Certification
Analytics Certification - Google
Inbound Marketing Certification -HubSpot Academy
Email Marketing Certification - HubSpot Academy
Social Media Marketing Certification - HubSpot Academy
Storytelling for Advertising Campaigns - LinkedIn Learning
Learning Brainstorming - LinkedIn Learning
E-Commerce Specialist - Global Career Accelerator
Timeline
Digital Marketing Intern
Rochester Red Wings Baseball
08.2024 - Current
Digital Marketing Specialist
Global Career Accelerator
01.2023 - Current
Freight Operations Supervisor
XPO Logistics
01.2022 - 01.2023
Administrative Supervisor & Training Manager
U.S. Navy
01.2013 - 01.2021
Analytics Certification - Google
Inbound Marketing Certification -HubSpot Academy
Email Marketing Certification - HubSpot Academy
Social Media Marketing Certification - HubSpot Academy
Storytelling for Advertising Campaigns - LinkedIn Learning
Learning Brainstorming - LinkedIn Learning
E-Commerce Specialist - Global Career Accelerator
Bachelor of Science - Advertising And Public Relations
Rochester Institute of Technology
Similar Profiles
Braden StattBraden Statt
Food Runner at Country Club Of RochesterFood Runner at Country Club Of Rochester
Gordon FackelmanGordon Fackelman
Fan Experience Intern at Rochester Red WingsFan Experience Intern at Rochester Red Wings
Thomas GuentnerThomas Guentner
Grade 2A Water Treatment Operator & Mechanic at Red RochesterGrade 2A Water Treatment Operator & Mechanic at Red Rochester