Public relations executive with expertise in leading marketing and communication campaigns for diverse organizations. Proven ability to create and implement strategic initiatives that drive results. Strong focus on teamwork and collaboration.
Overview
26
26
years of professional experience
Work History
Marketing Manager
Oklahoma City Convention Center
01.2021 - Current
Manage development, production, and distribution of promotional and collateral materials to support sales and marketing programs (Adobe Photoshop, InDesign Illustrator, Premier and Canva)
Develop, manage, and implement all digital strategies and campaigns, including all social media accounts, websites, electronic newsletters/e-blasts, venue marquees, and LED displays
Collaborated with cross-functional teams to ensure seamless event coordination and promotion.
Media Relations Director / Public Relations Manager
Oklahoma City Chamber
01.2019 - 12.2020
Manage content for publications, websites, videos and presentations
Led initiatives to enhance community engagement through strategic partnerships and events.
Developed and implemented programs to support local businesses' growth and sustainability.
Public Relations Specialist
Pioneer Telephone Cooperative Inc.
01.2017 - 11.2018
Developed and implemented strategic communication plans to enhance brand visibility and stakeholder engagement.
Cultivated relationships with media contacts to secure coverage in key publications and platforms.
Distribute press for all business lines to management and maximize paid and non-paid advertising efforts for the company's goods, services, programs, events, and accomplishments.
Communications Director
Oklahoma Secondary School Activities Association
01.2013 - 01.2016
Directed organization's marketing for high school athletics and performing arts activities for 481 schools
Establish and preserves solid commercial ties with important corporate partners and community leaders.
Sports Information Director/ Sports Management Instructor
Southwestern Oklahoma State University
01.2004 - 11.2012
Provide strategic communications direction and support for 12 university-sponsored sports, with an emphasis on leveraging digital/social media and other emerging media platforms to raise the profile of SWOSU and its intercollegiate athletic program.
Director of Community and Media Relations
Oklahoma City RedHawks Baseball, Inc.
01.2003 - 01.2004
Created media opportunities and civic appearances for club’s General Manager, players, and mascot which raised community interest and grew attendance more than 15% in the second year.
Led strategic initiatives to enhance fan engagement and drive attendance growth.
Director of Media Relations
Lone Star Conference
01.1999 - 01.2003
Organized, planned and promoted media days, championship events, crossover tournaments and post-season banquets around the DFW Metroplex.
Served as the primary media contact for 16 NCAA conference-sponsored sports. Created and distributed weekly
Education
M. ED. - Sports Administration
Southwestern Oklahoma State University
B.A. - Mass Communications
Northwestern Oklahoma State University
Skills
Verbal and Written Communication
Event Management and Promotion
Press Conferences/ News Releases
Content Marketing Social Media
Video Editing
Strategic Planning
Adobe Creative Suite
Proficient AP Style
Accomplishments
9x Oklahoma College Public Relations Association (OCPRA) Writing Award of Achievement
6x College Sports Information Directors of America (CoSIDA) Media Guide/ Poster Awards
Affiliations
American Marketing Association - OKC Chapter
Bricktown Association Member
2x Chair of the Lone Star Conference Communication Directors
Public Relations Society of America – OKC Chapter
Timeline
Marketing Manager
Oklahoma City Convention Center
01.2021 - Current
Media Relations Director / Public Relations Manager
Oklahoma City Chamber
01.2019 - 12.2020
Public Relations Specialist
Pioneer Telephone Cooperative Inc.
01.2017 - 11.2018
Communications Director
Oklahoma Secondary School Activities Association
01.2013 - 01.2016
Sports Information Director/ Sports Management Instructor
Housekeeping Room Attendant at Alnor Hotel & Convention Center Cotabato City PhilippinesHousekeeping Room Attendant at Alnor Hotel & Convention Center Cotabato City Philippines