Summary
Overview
Work History
Education
Skills
Community Service
Timeline
Generic

JEFFREY LORD

Sante Fe

Summary

  • SOCIAL MEDIA EXPERT
  • EVENT PLANNER & COORDINATOR
  • CUSTOMER EXPERIENCE FOCUSED CRITICAL THINKING PROBLEM SOLVER
  • WHITE GLOVE ACCOUNT MANAGEMENT
  • Dedicated professional with strong background in social media strategy and content creation. Skilled in leveraging analytics to drive engagement and optimize campaigns. Known for fostering team collaboration and adaptability in fast-paced environments. Expertise includes digital marketing, community management, and brand development. Consistently delivers measurable results and enhances online presence.

Overview

20
20
years of professional experience

Work History

Social Media Manager

Earth Spirit People Of Texas (501C)
10.2010 - Current
  • Promoted brand and corporate visibility by pitching stories to local and national media outlets.
  • Crafted compelling press releases highlighting company achievements and news.
  • Created content for newsletters, websites, and social media platforms to engage audiences.
  • Utilized Facebook & YouTube to draft and edit web content, news releases and handbooks to support company's public relations initiatives.
  • Analyzed project outcomes, compiling reports on lessons learned and recommendations for future projects.
  • Identified, reviewed and selected vendors or consultants to meet project needs.
  • Facilitated regular team meetings to review progress and address any challenges.
  • Handled crisis communications with well-organized plans, excellent media relations and smooth approach to controlling narrative.

Customer Relations/ Entertainment Actor

Sherwood Forest Renaissance Festival & Texas Renaissance Festival
08.2009 - 04.2023
  • Engage and assist with customer relations, budgeting, planning, talent acquisition, scheduling, and day of event coordination for festivals with 1000's of attending patrons
  • Ordained Minister when performing weddings with 100+ guest and entertainment for high volume clientele
  • Coordination: Fulfilled contractual obligations, including communications, vendor coordination, schedule creation, and rehearsal and day of event coordination for parties of guests with co-directing a cast of 25+ members.

Lead Cashier/ Safety Captain

Round Rock Garden Center
07.2021 - 06.2022
  • Promoted after three months of employment to Sales Lead, six months later promoted to Lead Cashier by showing an outstanding array of customer service, leadership skills and openness with one
  • Process planting and delivery garden orders while managing a 30,000+ membership system
  • Processed payments effectively and accurately handled cash, credit, debit and personal check transactions
  • Performing a variety of general maintenance task such as watering, trimming, designing and preserving outside spaces along with creating and taking down expressive displays
  • Organized and wrote a 50 page + workbook for Safety protocols with information provided by the OSHA United
  • Checked on wellbeing and assisted with emergency issues dealing with outdoor environments for human health by being CPR and First Aid Certified.

Social Media Director

Kaiju Labs Media
01.2015 - 03.2020
  • Responsible for social marketing, merchandising, advertising and public networking for the television network by organizing advertisement of network through print and commercials
  • Develop design, marketing, and advertisement strategies suitable for televised and streamed content by coordinating events and scheduled board meetings while managing guest needs effectively and efficiently
  • Successful co-host of various shows and assisting with photography and marketing
  • SXSW Event planning (venue & vendor management) and coordination (accommodations & on-site contact) for SXSW Kaiju Labs Media event hosting 125+ attendees
  • Increased customer engagement through social media.

Bookseller, Barista, Event Coordinator

Barnes & Noble Booksellers
11.2005 - 01.2015
  • Assisted customer with returns, store protection plans and service packages, cross-trained as a Barista in the cafe
  • In-Store Events: Planned on-site coordination of weekly Family Story time events with 60+ attendees per event (parents & children), for nearly 10 loyal years
  • Duties included attendee registration management, setup/teardown, scheduling, supervised on-site support, and marketing coordinating
  • Organized store merchandise racks and displays to promote and maintain visually appealing environments
  • Recovered sales floor by picking up items, shelving books, and product and straightening bookshelves and tables
  • Brainstormed and implemented creative event concepts and themes by managing event logistics and operations.

Education

High School Diploma - Art History

Las Vegas High School
06.2006

Skills

  • Social Media Advertising
  • Event Planning & Production
  • Internal & External Communication
  • Marketing & Advertising Strategy
  • Client & VIP Relations
  • Registration Management
  • Lodging Accommodations
  • Event Management in Specialized Themed Productions
  • Adaptable 'Take Charge' Personality
  • Safety Awareness with Events and Sensibility of Overall Morale
  • Ticket Sales
  • Weight and Measurement
  • Scheduling
  • Return and Exchange Processing
  • Sales Expertise
  • Mentoring
  • Restock Products
  • Google (Drive, Doc, Sheets, Slides)
  • Print & Commercial Advertising
  • Budgeting & Cost Control
  • Document Creation
  • Data Management
  • Venue & Travel Coordination
  • Understanding of Special Needs & Disability Services
  • Microsoft Office (Outlook, Word, Excel PowerPoint)
  • Gardening & Landscaping Idealist
  • Freshness Control
  • Policy Enforcement
  • Employee Assignments
  • Time Management Strength
  • Manager Support
  • Persuasion Techniques
  • Hospitality and Accommodation
  • Hiring and Orientation
  • Store Opening and Closing
  • Content scheduling
  • Social media strategy
  • Critical thinking
  • Effective organization
  • Public speaking
  • Active listening

Community Service

Earth Spirit People of Texas (501C)'s Land Crew, 2010, Present

Timeline

Lead Cashier/ Safety Captain

Round Rock Garden Center
07.2021 - 06.2022

Social Media Director

Kaiju Labs Media
01.2015 - 03.2020

Social Media Manager

Earth Spirit People Of Texas (501C)
10.2010 - Current

Customer Relations/ Entertainment Actor

Sherwood Forest Renaissance Festival & Texas Renaissance Festival
08.2009 - 04.2023

Bookseller, Barista, Event Coordinator

Barnes & Noble Booksellers
11.2005 - 01.2015

High School Diploma - Art History

Las Vegas High School

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JEFFREY LORD